The NSPCC has launched the Children’s Friend interactive magazine to save valuable funds and increase engagement with the cause.

The magazine, Childrens’ Friend (www.childrensfriend.org.uk) was published on the Ceros interactive magazine platform. The 16-page magazine is aimed at demonstrating the work of the NSPCC, whilst thanking supporters. It consistsof facts and figures, videos, graphics and news. Email marketing, and direct mailwere used to encourage donors to subscribe to the magazine.

FMG provided technical project management (including coding, production,flash animation, embedded video etc) to NSPCC’s agency RAPP whomanaged the design and content for the magazine and all supportingmarketing communications.

The front cover of the Childrens’ Friend interactive magazine has a sign-upform that only appears if the NSPCC do not have that person’s email address.It is controlled by using a personalised web address. Everyone who completedthe form had their email address added to the NSPCC database.

case study:

NSPCC Childrenʼs Friend interactive magazine

Interactive magazine publishing platform

Ceros interactive magazine helps charities save valuable funds and boosts engagement with supporters.

“Over 1,500 people signed upto allow their email addressesto be used for marketingcommunications in future.”

The interactive magazine is being used to educate readers about thework of the NSPCC. The interactive magazine uses rich media to bringthe work of the NSPCC to life. Readers see, hear and watch contentnews, campaign updates, interviews and case studies without the costof a printed version.

Charley Day senior fundraiser at the NSPCC, said: “Actuallyseeing and hearing how supporters’ donations aremaking a difference is critical and Children’s Friend isan important way of highlighting the amazing workthey are helping to support, work that helps protectchildren every day”.

ResultsFeedback from readers has been very supportive of the new interactivemagazine format. The Ceros reporting statistics shows that Children’sFriend is very popular. Within the first two weeks alone this campaignreceived over 6,000 reads, many reading the entire magazine from coverto cover.

Overall there was a 19.7% click through rate from the magazine to the NSPCC’s site, including over 300 people clicked to viewhttp://www.askandynow.org.uk/, to pose questions to a helpline volunteer.

Over 1,500 people signed up to allow their email addresses to be usedfor marketing communications in the future.�

case study:

NSPCC Childrenʼs Friend interactive magazine

“Children’s Friend is an importantway of highlighting the amazingwork they are helping to support”

About Ceros

Ceros: Publish – Interact – EngageThe world’s most advanced interactive publication platform

Ceros is the most advanced interactive publication platform in the world.Ceros clients use rich media to create high impact digital publications thatencourage engagement and drive revenue. Our clients are publishers andmarketers operating in all the major industries across the world.

• As a publishing platform: With over 7 million opens of Ceros magazinesevery week, readership in every one of the 192 countries on Earth and majorbrands creating advertising content specially for the format, Ceros is thedefacto standard for interactive online magazine publishing. The toppublishers use Ceros including BBC, Haymarket, Bauer, Dennis and RBI.

• As a marketing vehicle: readers of Ceros interactive catalogues interact withyour content, your brand and take action. Rich media functionality supportsdata collection and personalization, API integration with web sites allows realtime content updates all tracked with the most comprehensive reporting suiteavailable. Marketing campaigns using Ceros interactive catalogues far exceedcampaign expectations and are being used by direct marketers in companiesincluding Sears, Thomas Cook, Virgin, Tesco and Ford.

For more information, please visit www.ceros.com.