ceren ozbilgen- avea
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This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document are confidential and anydisclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmission of this document in any manner to any thirdparties that are not authorised to receive.
Aveas Perspective about
May 19, 2010
Mobile Broadband Uptake Scenarios
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2
About Avea
Mobile Broadband in General
Agenda
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.
Specific Avea Broadband Offers
Different Pricing Models
Conclusion
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About Avea
Merge of 2 different GSM Operators19%
About Avea
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.
June 2004June 2004
Privatization of Turk Telekom in 2005
New shareholder structure in 2006
81%
11,7 mio subscribers*
11,7 mio subscribers*
*as of March 2010
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Avea 3G Subscribers
- 3G launched in August 2009 in Turkey.- 3G distinct users have been increasing in the last 6 months.- Technical investments are based still on 3G network with the consideration of
LTE technology.
3G Launch
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.
Aug'09 Sep'09 Oct'09 Nov'09 Dec'09 Jan'10 Feb'10 Mar'10 Apr'10
x 2,7
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Mobile Broadband Progress
- Mobile broadband penetration is growing much higher than mobile browsing.- Distinct users have been increasing very rapidly, especially in the last 3 years.
x 3,7
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.
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2005 2006 2007 2008 2009
Brow sing Broadband
5
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Avea Broadband Offers
Avea USB Modem Stick called AVEA JET MODEM
(meaning jet plane mobile modem)10-hour TTNET* WiFi service per month,ESET Node Computer Security System for 6 months are FREE
with 12 month-contracted subscription to one of the following Internet Packs:
Avea USB Modem
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.6
*TTNET is the sister company of Avea under Turk Telekom Group and the market leader for fixed broadband in Turkey with 93% penetration.
1 GB => 29 TL (19 TL for the first 3 months) 2 GB => 35 TL4 GB => 39 TL (19 TL for the first 3 months) 6 GB => 55 TL
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Avea Broadband Offers
Whatever your operator is, buy a JET from Avea!
Buy a 12-month internet subscription;
4 GB Internet Pack is 19 TL/month for 3 months
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.7
Get your Jet Mobil Modem for FREE!
Also get FREE 10-hour TTNET WiFi service per month for 12 months!
Get 6 months ESET Node Computer SecuritySystem for FREE!
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Avea Broadband Offers
Take your Prepaid Jet from Avea!
Jet Mobil Modem
1 GB Internet Pack for 1 month
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.
Prepaid SIM Card
10-hour TTNET WiFi service per month for 12 months
All of them in the same pack is 99 TL!
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Avea Broadband Offers
Internet at home and at work with TTNET ADSL, and now anywhere with TTNET3G Mobile Modem! Internet is only for 5,99 TL/month.
Fixed & Mobile Convergence
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.9
500 MB mobile internet
10 hours WiFi service
3G Mobile Modem
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Avea Broadband Progress
x7
2009 2010 Data Card Subscribers Increase (in numbers)
x 52
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.10
3G Launch
J a n ' 0 9
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M a y ' 0 9
J u n ' 0 9 J u l ' 0 9 A u
g ' 0 9 S e
p ' 0 9 O c t ' 0 9 N o v ' 0 9
D e c ' 0 9
J a n ' 1 0
F e b ' 1 0
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Avea Broadband Offers
Other Broadband Offers
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.
Wireless Router Smartphones
2 GB: 65 TL
6 GB: 85 TL24 months
commitment
Netbook
2 GB: 35 TL
6 GB: 55 TL24 months
commitment
Voice & SMS & DataBundled Offers
12 or 24 monthscommitment
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Duration Duration- -based based Mobile Broadband Packs Mobile Broadband Packs
Duration Duration- -based based Mobile Broadband Packs Mobile Broadband Packs
Different Pricing Models
Mobile Broadpricing strategies in terms of service positioning changed thedynamics of the market and the offers are more customers needs oriented:
Volume Volume- -based based Mobile Broadband Packs Mobile Broadband Packs
Volume Volume- -based based Mobile Broadband Packs Mobile Broadband Packs
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.12
Daily, Weekly and Monthly Options Daily, Weekly and Monthly Options Volume Volume- -based Mobile Broadband Packs based Mobile Broadband Packs (1 GB, 2 GB, 4 GB, 6 GB)(1 GB, 2 GB, 4 GB, 6 GB)
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Conclusion
Critical success factors we see as important to take advantage of the growth in data market:
3G investments to increase customer experience and also for smooth
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.
.
Offer clear and easy to understand prices
Provide alternatives; lower prices, larger caps
Increase service & brand awareness
Promote bundles and add-ons
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Thank You
This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.