PABLO CERDEIRA PABLO.CERDEIRA@FGV.BR

FIRST CHIEF DATA OFFICER - RIO DE JANEIRO FIRST WAZE PARTNER - CPP HEAD CENTER F TECHNOLOGY AND SOCIETY FGV

PLATO Theory of Ideas

Justice and Good ideas

Impossible to reach

Politicians

ARISTOTLE Real World

Empiricism

Human Action

Scientists

HOW TO UNITE THE IDEAL WORLD WITH THE REAL WORLD?

HOW TO BRING SOCIETY TOWARDS GOVERNMENTS?

POPULAR PARTICIPATION

SYSTEMS?

1 EXPENSIVE

2 PROPAGATION

3 TAKES TIME

WHAT IF WE COULD HEAR THE ENTIRE SOCIETY?

PABLO CERDEIRA - PABLO.CERDEIRA@FGV.BR

GOOGLE Paris

BIDBogotá

BIDWashington

GOOGLE BsAs

GOOGLE TelAvivGOOGLE

NYC

02 OCT

200910 MONTHS

06 APRIL 20101 YEAR AND 3 MONTHS

311

BLOOMBERG2003

EMERGENCY CENTER

2006

DATA

MAYOR

SECRETARIES

AGENCIES

CITIZENS

MAYOR

SECRETARIES

AGENCIES

CITIZENS

STRATEGY

OPERATIONS COMUNICATION SOLUTIONS

COR 2010 2011

1746 2010 2011

DATA 2010 2013

TRAFFIC GENESIS

TRAFFIC SPEED - 06AM

TRAFFIC SPEED - 07AM

ROAD SPEEDS PER HOURTRAFFIC JAMS 05H

0 - 10 km/h

10 - 20 km/h

20 - 30 km/h

ROAD SPEEDS PER HOURTRAFFIC JAMS 06H

0 - 10 km/h

10 - 20 km/h

20 - 30 km/h

TRAFFIC LOSES

RIO’S GDP R$ 220 BI

(US$ 60 BI)

9% LOSS R$ 20 BI

(US$ 5.4 BI)

30 AREAS

traffic jams

total roads

hours wasted in traffic

Rio de Janeiro’s GDP

26.4%

7.2%5.2 bi (R$)

2.4%

2

1

Av. Bicalho - Vd. Eng. Freyssinet

R$840 mihours wasted

4.2%traffic jams

Lagoa - Barra

R$1,3 bihours wasted

6.9%traffic jams Solution:

Metro Linha 4

Solution:BRT Transbrasil

30 AREAS WORST AREAS IN RIO DE JANEIRO

FLOOD SPOTS

FLOOD SPOTS 1746

0-6

6-17

17-25

25-43

43-55

CRITICAL AREAS 1746

FLOOD SPOTS WAZE

56-377

377-694

694-979

979-1196

1194-5567

CRITICAL AREAS WAZE

FLOOD SITES, WAZE AND BUSES DATA

ORDEM PONTO RECLAMAÇÕES WAZE ACUM. % % ACUM. DESCRIÇÃO

1 5 479 479 12% 12% Bonsucesso/ Manguinhos - Avenida Brasil

2 17 342 821 9% 21% Esquina Rua São Francisco Xavier - Boulevard 28 de Setembro

3 14 321 1142 8% 29% Estação Cidade Nova - Avenida Presidente Vargas

4 6 278 1420 7% 36% Ramos - Avenida Brasil

5 3 244 1664 6% 42% Esquina Avenida Paris (Embaixo Viaduto) - Avenida Brasil

6 7 241 1905 6% 48% Cajú - Próximo ao Viaduto Ataufo Alves - Avenida Brasil

7 15 233 2138 6% 53% Esquima Felipe Camarão - Avenida Professor Manuel de Abreu

8 16 224 2362 6% 59% Barra Music - Avenida Ayrton Senna

9 4 220 2582 6% 65% Cidade Alta - Parada de Lucas - Avenida Brasil

10 24 208 2790 5% 70% 18 BPM-RJ - Estrada Pau Ferro

11 39 152 2942 4% 74% Em frente ao Palácio das Exposições - Rua São Cristovão

12 31 145 3087 4% 77% Rua Bela Vista - Rua Vinte e Quatro de Maio

13 40 128 3215 3% 80% Próximo ao Viaduto Agenor de Oliveira - Rua Visconde de Niteoir

14 38 11 3326 3% 83% Esquina com Barão de Lucena - Rua São Clemente

FLOOD SITES' RANK

BIG DATA FOR SUSTAINABLE

URBAN DEVELOPMENT

São Paulo, Brazil

Miraflores, Peru

Xalapa, Mexico

Montevideo, Uruguay

Quito, Ecuador

SPLITTING THE CHALLENGESIMMEDIATE (3M) BEHAVIOUR (6M) ECONOMIC (1Y) INDEXES (CONT)

JAMS

ACCIDENTS

POT HOLES

TRAFFIC LIGHTS

Strikes Sport games etc

Strikes Sport games etc

Traffic lights problems

-

Regular jams

Regular accidents

Time adjustments, suppliers

Where to act, suppliers

Jams costs, GHG emissions, planning

urban mobility

Prevention policies, death costs, Seasonality

Smart traffic light implementation

Cost of resurfacing x plugging potholes

Comparing areas inside cities and

cities

Evaluate public policies

Comparing traffic lights strategies

Comparing strategies to avoid

potholes

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44

RECLAMAÇÕES/ALERTASWHAT WE WANT TO MEASURE

tP tS

nP

Where: nP = Number of affected people (traffic jams, pot holes, traffic light etc) tP = Problem duration, how long it was reported tS = Satisfaction duration, how long without the problem

HOW TO TRANSFORM THIS…

ON BETTER RESOURCES ALLOCATION

AGGREGATING…

ON THE ROADS…

FOCUS ON THE TOP 10%…

OR THE TOP 50%…

MONTEVIDEO, SÃO PAULO AND OTHERS

MONTEVIDEO

HOW TO USE ONLY

20%OF THE MONEY TO FIX

80%OF ALL PROBLEMS

Even the most powerful

governments, very often, cannot

deliver on their promise. They

don't have enough power to do so.

Bauman

PABLO CERDEIRA PABLO.CERDEIRA@FGV.BR

FIRST CHIEF DATA OFFICER - RIO DE JANEIRO FIRST WAZE PARTNER - CPP HEAD CENTER F TECHNOLOGY AND SOCIETY FGV

THANK YOU