Cercando il cigno giusto

Jacopo Romei

Jacopo Romei

Coach

2005

Sviluppatore

198*

@jacoporomei

eBay

2012

dal

Opensource

ideato

2008

Appelo's ALE inner circle

Aggiungere ALE inner circle

Esperimento

ampolle

A3 thinking

Foto dei post-it

Background

Current condition

Goal

Countermeasures/Actions

Observed effects

Follow up/Lessons learned

Foto di un A3 (magari lo faccio io)

Background

Demografia spicciola

Foto mani alzate

Questions:Who's running a start-up?How many looking for a tech founder?Who's a consultant?
...

Background

We develop software and we do for third parties.

In the meantime we enjoyed start-upping our own business which, in some case, became sustainable.

Our customers are mainly start-ups (not necessarily small companies) willing to approach an MVP as fast as they can.

We have been practicing lean management and agile development since 2005 and we know how effective it can be.

Current conditions

Prototipare
verso la prima
MVP

lilienthal

Incertezza

(?)

Lean significa no sprechi

(?)

The Toyota Way si basa su due pilastri:miglioramento continuo & rispetto per le persone Toyota CEO Katsuaki Watanabe
via Craig Larman

(?)

Lean soprattutto rispetto

Disgusting cusromers trying to decide how you should work while they do'nt even know what we should get that last detail is fair enough

Lean soprattutto
miglioramento continuo

We want MORE incentives to get better everyday

Tempo & materiali

Prezzo fisso

Money for nothing & change for free

Costo obiettivo

Contratti

orologio

Difficile scalare

retta

Goal

Sbarazzarsi dei clienti
disgustosi

(?) bettle, disgusting insects or image

Portare la consulenza
nell'extremistan

Ponte di porto

Money

denaro

Ricco senza vergogna

denaro

Ricco senza vergogna

denaro

Root cause analysis

Perch la consulenza
fa schifo?

Nessuna foto

Contratti tradizionali
to rest assured
not enough trust
uncertainty
fast moving and unclear target

Nessuan foto

Contratti esotici
rejected as a new thing
overloaded with details
they try to map uncertaintythey don't let uncertainty just easily in

Nessuna foto

Scala lineare
you get as much as you sell
you sell just once per time unit
time/space constraint
no ubiquity

Nessuna foto

libro

Cigno nero positivo

taleb

Mediocristan

guassiana

Venture capitalslavorano nell'extremistan

Page/brinn

Business model canvas

Cover libro

canvas

http://www.businessmodelalchemist.com/2009/03/there-is-no-lack-of-business-model.html

loghi

Buoni clienti

Ottimi clienti

canvas

Ottimi clienti

canvas

Countermeasures

4 regole perstarto

Iterazioni corte
tariffa flatsoddisfatti o rimborsatipartecipazioni o quote

Logo starto

Very short iterationsFlat feeSatisfaction guaranteeEquity or revenue share

Decoupling cost and priceLetting the black swans in

E-xtrategy 12 planned, 0 rejected, 25 bought, pivoting at 3rd iterationIdeato

Observed effects

Prestazioni migliori nel mediocristan

Salto in alto

Fail fast

Container rovesciati nel porto

Atleta inciampato ai blocchi di partenza

Filtro clienti a monte

That's very lean! Getting an even input stream is reducing muri. Muri must be fought on a political level, we must not fight against normal variance of input on a tactical level

Stana disgusto

sniper

Benefici per il cliente

High ROI by healthy cash flowHigher minimum quality

Alta manovrabilit

timone

Negoziazione continua

We value customer collaboration over contract negotiation

Gruppo di lavoro

Product Owner buy-in

Immagine cabonara, basista, infilitrato

Divertimento!!!

Festa sfasciona

ROI pi alto

Grafico up

Dilemma del prigioniero reiterato

(?) hofstadter?

Acquisizione clienti facile

caramellina

Visto per l'Extremistan

visto

Contratto? Puff!

Foglio bianco

Follow up

Need for skill

I wouldn't do it with other people. Ideato is skilled enough and I am talking of soft skills too. Well, I am talking of soft skills first!

Per molti ma non per tutti

PA is not good, OK. So what?Big companies ar not godd. So what?Budget driven business is not that suitable. So what?

Obiettivo vs. contesto

How you do something is strictly related to the context, the target and the stakeholders.

Truck racing, rallies, F1 and dragster are all about being the fastest. No one is trying to build a one-size-fits-all car. And nobody gets amazed by this.

When the need for high performance kicks in, we must leave something behind.

?

30 novembre
2 dicembre
Roma
http://italy.cleanweb.co

joind.in/talk/view/7650

Grazie

Jacopo Romei
@jacoporomei
jr@ideato.it

Credits

http://www.flickr.com/photos/colorblindpicaso/2747637336/sizes/l/
http://www.flickr.com/photos/23748404@N00/254587685/sizes/l/
http://www.flickr.com/photos/jurvetson/3737116535/sizes/l/
http://www.flickr.com/photos/trackrecord/285263549/sizes/m/in/photostream/
http://www.flickr.com/photos/jsome1/3135343257/sizes/l/http://www.flickr.com/photos/francisco_oliveira_portugal/1981886300/sizes/o/
http://www.flickr.com/photos/omegatron/4725752441/sizes/l/
http://www.flickr.com/photos/mathieustruck/114604639/sizes/o/



info AT ideato.it
www.ideato.it