cercando il cigno giusto - agileday 2012
TRANSCRIPT
Cercando il cigno giusto
Jacopo Romei
Jacopo Romei
Coach
2005
Sviluppatore
198*
@jacoporomei
eBay
2012
dal
Opensource
ideato
2008
Appelo's ALE inner circle
Aggiungere ALE inner circle
Esperimento
ampolle
A3 thinking
Foto dei post-it
Background
Current condition
Goal
Countermeasures/Actions
Observed effects
Follow up/Lessons learned
Foto di un A3 (magari lo faccio io)
Background
Demografia spicciola
Foto mani alzate
Questions:Who's running a start-up?How many looking for a tech
founder?Who's a consultant?
...
Background
We develop software and we do for third parties.
In the meantime we enjoyed start-upping our own business which, in some case, became sustainable.
Our customers are mainly start-ups (not necessarily small companies) willing to approach an MVP as fast as they can.
We have been practicing lean management and agile development since 2005 and we know how effective it can be.
Current conditions
Prototipare
verso la prima
MVP
lilienthal
Incertezza
(?)
Lean significa no sprechi
(?)
The Toyota Way si basa su due pilastri:miglioramento continuo
& rispetto per le persone Toyota CEO Katsuaki Watanabe
via Craig Larman
(?)
Lean soprattutto rispetto
Disgusting cusromers trying to decide how you should work while they do'nt even know what we should get that last detail is fair enough
Lean soprattutto
miglioramento continuo
We want MORE incentives to get better everyday
Tempo & materiali
Prezzo fisso
Money for nothing & change for free
Costo obiettivo
Contratti
orologio
Difficile scalare
retta
Goal
Sbarazzarsi dei clienti
disgustosi
(?) bettle, disgusting insects or image
Portare la consulenza
nell'extremistan
Ponte di porto
Money
denaro
Ricco senza vergogna
denaro
Ricco senza vergogna
denaro
Root cause analysis
Perch la consulenza
fa schifo?
Nessuna foto
Contratti tradizionali
to rest assured
not enough trust
uncertainty
fast moving and unclear target
Nessuan foto
Contratti esotici
rejected as a new thing
overloaded with details
they try to map uncertaintythey don't let uncertainty just easily
in
Nessuna foto
Scala lineare
you get as much as you sell
you sell just once per time unit
time/space constraint
no ubiquity
Nessuna foto
libro
Cigno nero positivo
taleb
Mediocristan
guassiana
Venture capitalslavorano nell'extremistan
Page/brinn
Business model canvas
Cover libro
canvas
http://www.businessmodelalchemist.com/2009/03/there-is-no-lack-of-business-model.html
loghi
Buoni clienti
Ottimi clienti
canvas
Ottimi clienti
canvas
Countermeasures
4 regole perstarto
Iterazioni corte
tariffa flatsoddisfatti o rimborsatipartecipazioni o quote
Logo starto
Very short iterationsFlat feeSatisfaction guaranteeEquity or
revenue share
Decoupling cost and priceLetting the black swans in
E-xtrategy 12 planned, 0 rejected, 25 bought, pivoting at 3rd iterationIdeato
Observed effects
Prestazioni migliori nel mediocristan
Salto in alto
Fail fast
Container rovesciati nel porto
Atleta inciampato ai blocchi di partenza
Filtro clienti a monte
That's very lean! Getting an even input stream is reducing muri. Muri must be fought on a political level, we must not fight against normal variance of input on a tactical level
Stana disgusto
sniper
Benefici per il cliente
High ROI by healthy cash flowHigher minimum quality
Alta manovrabilit
timone
Negoziazione continua
We value customer collaboration over contract negotiation
Gruppo di lavoro
Product Owner buy-in
Immagine cabonara, basista, infilitrato
Divertimento!!!
Festa sfasciona
ROI pi alto
Grafico up
Dilemma del prigioniero reiterato
(?) hofstadter?
Acquisizione clienti facile
caramellina
Visto per l'Extremistan
visto
Contratto? Puff!
Foglio bianco
Follow up
Need for skill
I wouldn't do it with other people. Ideato is skilled enough and I am talking of soft skills too. Well, I am talking of soft skills first!
Per molti ma non per tutti
PA is not good, OK. So what?Big companies ar not godd. So what?Budget driven business is not that suitable. So what?
Obiettivo vs. contesto
How you do something is strictly related to the context, the target and the stakeholders.
Truck racing, rallies, F1 and dragster are all about being the fastest. No one is trying to build a one-size-fits-all car. And nobody gets amazed by this.
When the need for high performance kicks in, we must leave something behind.
?
30 novembre
2 dicembre
Roma
http://italy.cleanweb.co
joind.in/talk/view/7650
Grazie
Jacopo Romei
@jacoporomei
[email protected]
Credits
http://www.flickr.com/photos/colorblindpicaso/2747637336/sizes/l/
http://www.flickr.com/photos/23748404@N00/254587685/sizes/l/
http://www.flickr.com/photos/jurvetson/3737116535/sizes/l/
http://www.flickr.com/photos/trackrecord/285263549/sizes/m/in/photostream/
http://www.flickr.com/photos/jsome1/3135343257/sizes/l/http://www.flickr.com/photos/francisco_oliveira_portugal/1981886300/sizes/o/
http://www.flickr.com/photos/omegatron/4725752441/sizes/l/
http://www.flickr.com/photos/mathieustruck/114604639/sizes/o/
info AT ideato.it
www.ideato.it