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    Achieving Success as a Broadband Wireless Service Provider:

    Demand & Business Focused Progressive Network

    Implementation Strategies

    Gordon Moller Vice President

    Ceragon Networks, Inc.

    [email protected]

    www.ceragon.com

    Broadband Wireless World

    2001

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    Company Oeriew

    !erice Proider C"allenges

    Progressie Implementation Concept #eal $orld Network %&amples

    %mploying Various 'ec"nologies

    $ireless Giga(it %t"ernet )dent

    Conclusions

    PresentationOutline

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    Our Business

    Metropolitan Broadband Wireless Infrastructure 

    Broadband Transport and Access Networks

    *or  

    Internet, Voice, Data and Video

    *or 

    Service Providers !nterprises"

      I+%Cs, C+%Cs, I!Ps, Priate Networks, Mo(ile 'elep"onyata

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    %sta(lis"ed in //0 Product +aunc" in //1

    IPO in )ugust 2333, N)!)4 - C#N'

    5633 %mployees 7ead8uarters9 'el )i, IsraelNew :ersey, ;!)

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    Next GenerationInrastructureW!ere We "it

    IACInternetIACInternet'ransport'ransport

    MediumlargeMediumlarge(usiness(usiness

    Mo(ileMo(ile

    #esidential!O7O#esidential!O7O

    MetropolitanMetropolitan!ON%', IP, or !ON%', IP, or 

     )'M ring )'M ring M;M;

    ?rom $it"in t"e Core to t"e Cur(9?rom $it"in t"e Core to t"e Cur(9

    7ig" Capacity In*rastructure B )ccess7ig" Capacity In*rastructure B )ccess

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    #ast$"irst %ileOptions

    ApproximateBuilding Size

    (Sq. Ft.)25k – 50k 50k – 180k 180k

    Mobile Wireless

    PMP

    DSL/Cable

    High-Capacity Connectivity

    Fiber

    Broad!and(128k – 10"!p#)

    $ig% &apa'it(100"!p#)

    800,000 commercial buildings in the US:only 3 – 4% of those have fiber 

    Source: CSFB Research

    oint*to*ointBroad!and +irele##

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    Next Generation Net&or's

    Broadband #$% &bps ' #( Mbps  &!+ )symmetrical

      Ca(le +ow deployments in (usiness areas

      $++ !"ared % '

      PMP !"ared sector capacity )i*+ apacit- .#(( Mbps/

      ?i(er %&pensie, cum(ersome to deploy

    D3,333 per mile construction cost

      $ireless Immediate Esame day sericeF

    Muc" lower installed cost per (it

    4uick reenue generation

    %asy to redeploy

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    ?

    ,nternet

    -ata

    ideo

    oi'e

    S/3S-$

    ,

    S/3S-$

    S

    A"

    Appli'ation# et4ork#

    +allen*e" onnect a Variet- of Applications to a

    Variet- of 0e*ac- !1er*in* Ne2t3en Networks

    ?

    ?

    ?

    roto'ol &onerter#

    Add3-rop "uxe#

    "edia ran#lator#

    Aggregation -ei'e#6 et'.

    7 &o#t 9 Spa'e

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    C!allen(e) %ultiple Global*tandards +,i(ital "ormats "re.uency

    Bands

    :;

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    Critical C!allen(es

    Network Topolo*- 4le2ibilit- ' Service Application, not)ardware Tec+nolo*-, S+ould Dictate

    Ti1e to Market ' apture Most Desirable usto1ers 5uickl-

    6apid 6evenue 3eneration wit+out )u*e Initial !2penditures

    Bandwidt+ 57S ' 8ou an Never )ave !nou*+

    Abilit- to ost !ffectivel- !volve and Scale Services

    o1patibilit- wit+ !2istin*9I1pendin* Networks

    Mini1i:e ;Sunken< osts of 4i2ed, =n1ovable Infrastructure

    0owest Possible Network Installed 0ife -cle ost

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      "amily

    3lobal standard co1pliant  Nort" )merica ?CC, Can.H  International %'!IH  :apan )#Iuenc- bands covered

      1, 26, 2>, 20  21, 2/, B 6 +M!+MC!  616/ G7

    )i*+ apacit-94le2ibilit-9Scalabilit-  >, , 6, 022 M(ps

      OC-6, OC-0, OC-2  N & 33(ase' ?ast %t"ernet  N & !6  Giga(it %t"ernet

    S7N!T, SD), IP, ATM

    Modular Arc+itecture

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    4ibeAir 

    S7N!T9SD)

    Intelli(ent Net&or'/lement

    Data

    Voice

    Video

    Internet

    IP

    S7N!T9SD)

    ATM

    7?@4ast!t+ernet

    Modular Interface Protocol 4le2ibilit-

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    @ DS@9!@

    4ast !t+ernet / DS@9!@

    $ 2 4ast !t+ernet

    T#

    7ptical MM

    7ptical SM

    !lectrical MI

    =TP9STP

    Main Channel 

    Wayside/User Channel 

    /1$G0

    V$C96S$@$

    #( Base T

    321

    @% 3):

    $%, $, @# 3): E0MDSF

    $G 3):

    $@9$C 3):

    #% 3):

    P+-sical Interfaces

    4re>uencies

    422 %bps11 %bps155 %bps65 %bps

    apacities

    *ystemArc!itecture

    Scalable

    apacit-

    Modular 

    Interface

    7ptions

    Arc+itecture

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    Pro(ressi7eImplementation + 1A

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    Pro(ressi7e Implementation+ 1B

    !ON%'!7, )'M or IP

    $ireless Metro

    #ing

    6in* Network

    onnectivit-

     I, 0!, AP,ISP Backbone 4iber 

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    Pro(ressi7eImplementation - 2

    I!PGateway

    #emote Company !ite

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    Pro(ressi7eImplementation -

    PMP

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    Convergence of SONET & IP:Fast Ethernet, Ethernet, & PSTNCircuits

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    OC-3

    6ela-

    Data enter Data enter 

    Data enter 

    3S6#$(((

    Data enter 

    3S6#$(((

    STM?# 6in*)on* &on*$G 3):

    PTMP

    PTMP

    6outer 

    Wireless I*P Net&or's

    6outer 6outer 

    6outer 

    6outer 

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    )on* &on*$G 3):

    Wireless I*P Net&or's

    able Mode1Internet

    Telep+one

    TV

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    !@ 

    Access

    STM?#

    Access

    4iber 

    4iber 4iber 

    PTMP

    PTMP

    PTMP

    PTMP

    PTMP

    0isbon$G 3):@% 3):

    Wireless and Wireline *,8 9in(s

    Switc+in* enter 

     / NM

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    IP and *,8 Net&or' 

    PTMP

    6outer 

    6outer 

    PTMP

    PTMP

    PTMP

    PTMP

    A1sterda1#% 3):

    @% 3):

    STM?# 6in*

    IP

    IP IP

    IP

    IP

    #HH Mpbs

    $2#(( BaseT

    6outer  6outer 

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    Dual +annel

    Dual Polari:ation

    OC-129in(

    !ite )

     

    STM?C97?#$ 6in*

    G$$ Mbps

    !ite <

    !ite C !ite

    Tributaries

    ADM?C

    !ite %

    STM?#

    !ite ?

    !ite G

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    "ibeAir 10000Gi(abit /t!ernet9adio

      Wireless !2tension of 3i*abit !t+ernet

      Scalable, *row wit+ de1and s-ste1

      4ull !t+ernet switc+ co1patibilit-

      !li1inates t+e need for e2ternal switc+es

      w+en provisionin* 4ast !t+ernet ports

      Modular interface desi*n

      Access and Backbone solutions

      5uick to deplo- and cost effective

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    ISP

    Gigabit Ethernet

    Gigabit Ethernet

    P7P

    Switch

    Router 

      1  5  0  –

       6  0  0    M

       b  p  s

    FibeAir 

    10000

    FibeAir 

    10000

    Gi(abit /t!ernetPoint-to-Point 1

    N x FE Port

    Provisioning

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    ,S

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    Cera(on Customer Base + "eb2001

    )olland

    )on* &on*

    Iceland

    Israelapan

    0atvia

    Me2ico

    Norwa-

    Portu*alSlovakia

    olo1bia

    :ec+ 6ep

    Den1ark

    4inland

    4rance3er1an-

    Spain

    Sweden

    =S=&

    Ar*entina

    Australia

    Austria

    Bel*iu1

    Bra:ilanada

    7ver H( usto1ers In 7ver $( ountries

    < i * i P id

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    Globally

    Pro7en Scalable )i*+ apacit-  >M(ps to 022 M(ps, !-6%-6 to OC-2!'M->, B N & 33

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    '"ank ou

    NASDA5 ? 6NT wwwcera*onco1

    Making Broadband Accessible – Today!