ceos for cities - cityopportunities
DESCRIPTION
Presentation by Carol Coletta, president and CEO of CEOs for Cities, on the opportunities cities have to attract and retain creative workersTRANSCRIPT
CityOpportunities
CityOpportunities
CityOpportunities
The Talented City
The Connected City The Distinctive City The Innovative City
CityOpportunities
25-34 year olds are most educated and work hard
CityOpportunities
Two-thirds of top 50 metros lost 25-34
year olds
4m fewer 25-34 year olds1990 2000
CityOpportunities
Talent is mobile: 1999 - 34% of 20-29 year-olds moved, 22% of 30-34 year-olds moved
CityOpportunities
64% choose place first
CityOpportunities
Clean, green and safe
CityOpportunities
1980: 10% more likely
1990: 12% more likely
2000: 33% more likely
CBD
47 of Top 50 Metro Areas
25-34 year-olds living within 3 mi of the
CBD
CityOpportunities
Creative & cultural industries
CityOpportunities
2.2m Creative jobs
1.3m Computers & electronics
1.8m Transportation equipment
(115.7m US Jobs)
CityOpportunities
Super Creatives
CityOpportunities
(115.7m US Jobs)
4.4m Creative Workers =
3.4% of all U.S. Workers
CityOpportunities
(4.4m Workers)
4m Live in Metro Areas
3.1m Live in Top 50 Metro Areas
CityOpportunities
3.4% Creative Occupations
3.7% Creative Occupations Metro
3.9% Creative Occupations Top 50
CityOpportunities
2.2m Creative Jobs in the U.S.
CityOpportunities
(2.2m Jobs)
1.9m Jobs in Metro Areas
1.5m Jobs in Top 50 Metro Areas
CityOpportunities
Creatives 53% more likely to live
close-in
6.5% live within 3 mi
Top 50 Metro Areas
CityOpportunities
41% Creative jobs within 3mi
17% Total jobs within 3mi
Top 50 Metro Areas
(Less Sprawl)
CityOpportunities
25-34 year-olds 33% more likely to live within 3 mi of CBD
Creative workers 53% more likely
to live within 3 mi of CBD
41% of creative jobs are located
within 3 mi of CBD
CityOpportunities
Kids in Cities: Young people are coming back
CityOpportunities
Safety Space Schools
images....
CityOpportunities
The market is there
CityOpportunities
Youthfulness• Impact • Possibility•
78 m people repurposing their lives
CityOpportunities
Maximizers (15%)• Diss/Contenteds (8%)• Re-Activists (15%)•
Your targets:
CityOpportunities
Sierra Club membership up 1/3 in 4 years• Concern for environment 77% up from 62% in 2004• Public transit is up• Recycling is up•
Green is in
CityOpportunities
Greenest action: Get out of your carBest place to do that: Downtown
CityOpportunities
Young people prefer downtown
Cities attract creative workers
and jobs
Young families
Baby Boomers
5 Trends favoring cities
sustainability
CityOpportunities
Cities are the solution