A Category Exclusive Opportunity

Sampling or Product Placement to

an Active Upscale Consumer

Sue Carpenter

S.Carpenter@CarpenterCo.net

770-579-6248

The Opportunity

Golfers represent a highly sought after affluent demographic of consumers who like to purchase quality goods and services.

Now you have the opportunity to access this exclusive club and put your products into the hands of people who are brand loyal, prefer quality and expect the best.

Who Plays Golf? • There are 29 million US golfers (played an 18-hole round in the last 12 months)

• 77.5% male/22.5% female

• Average age is 46

• 68% married

• 67% attended and/or graduated college

• 50% in a white collar occupation

• 90%+ use the internet on a regular basis

Demographic data is compiled from a variety of national research groups, the National Golf Foundation and U.S. Census Department.

• HH income = $95,000

• 83% own securities

• 86% have life insurance

• 98% own a credit or debit card

• 68% own a home

• 18% own 2 or more homes

• 75% own a computer

Economic Profile

Golfer’s Other Activities

PGA Consumer Marketing, Golf 20/20, SDRS

• Travel

• Luxury Vehicles

• Dining

• Gardening and Yard Work

• Cooking

• Watching TV/Movies

• Hiking/Camping

• Home Improvement

• Walking

Sampling/Product Placement Partner

Century Golf Partners • Century Golf Partners owns and/or operates 51 clubs with 68

courses in 16 states offering “Best in Class” golf, recreation, dining and resort operations.

• Through their Arnold Palmer Golf Management entity, their portfolio of courses is organized into three distinct categories: – Daily-Fee (26) – Private Country Clubs (24) – Resorts (1)

• Company management has vast experience developing, acquiring, leasing and managing some of the world’s premier golf and club properties including Pinehurst, PGA National, Barton Creek, The Homestead, Firestone, Indian Wells, Mission Hills, The Legends and many more.

• Best in class industry leadership - have hosted over 100 professional events for the USGA, PGA, LPGA, and Champions Tour…including 18 “Major” tournaments.

They know how to deliver a great customer experience!

Century’s Golf Courses

Partner Program

• Product placement or sampling inside men’s and women’s clubhouse locker rooms/ restrooms.

Product Placement or Sampling

• Distribute up to 2.7 million samples or place product where it will be integrated into member’s and guest’s club experience when they are most open to using your product.

Sampling Specifics and Cost

• Based on partner needs, from to 1.5 - 2.7 million samples placed in men’s and women’s locker rooms and restrooms. – Samples distributed at 51 golf clubs in 16 states – Each course averages 50,000 rounds per season

• $160/M samples distributed. • Category exclusivity. • Distribution throughout annual golf season;

6-12 months depending on geography. • Future option to gain sales distribution in pro shop

for an additional fee.

Product Placement Specifics and Cost

• Product placement in men’s and women’s locker rooms and restrooms.

• $3,000 per club placement fee ($500/month).

• Exclusive product category placement for 6 months at 51 clubs in 16 states.

• Future option to gain sales distribution in pro shop for an additional fee.

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• The phrases, titles, descriptions, drawings or concepts contained in these materials are provided for informational purposes only. This information is not approved for publication without written authorization from Creatalytic Marketing. Creatalytic Marketing reserves the right to modify or substitute wording and/or descriptions as necessary.

© 2014 Creatalytic Marketing. Lilburn, Georgia