1

The Statistically* Definitive Guide

*not entirely

Summer 2014

2

Lemoneighborhood [lem-uh-ney-ber-hood]Noun

1. Districts or localities whose demographic makeup, weather patterns and overall fun quotient make them ideal locations for lemonade-stand success.

3

Using search tools available on Century21.com and key identifiers* of fun, we identified the top American Lemoneighborhoods.

First, we identified the top 10 hottest cities in the country. Then we judged the qualifying towns on a number of criteria available on C21.com. Finally, we assigned additional points depending on each city’s fun quotient, as determined by a number of discretionary criteria.

METHODOLOGY

WEIGHTED FACTORS

*Completely subjective

4

AVERAGE DAILY TEMPERATURE

Source: C21.com

5

POPULATION DENSITY

Source: C21.com

6

AVERAGE HOUSEHOLD INCOME

Source: C21.com

7

FAMILIES WITH KIDS

Source: C21.com

8

EDUCATIONAL CLIMATE

Source: C21.com

9

THE FUN QUOTIENTA Lemoneighborhood's C21 Fun Quotient (fQ) is determined using the following proprietary algorithm:

In which: a=Average Tree-to-Hammock Ratio b=Annual No. Ice Cream Nights per Capitac=Average Little League Game Attendanced=Frequency of Backyard Barbecues e=Daily Minutes of Running in Sprinkler per Capita

fQ = (a + c) - 46

d(b - e)

FOR ENTERTAINMENT PURPOSES ONLY – NOT AN ACTUAL PROPRIETARY ALGORITHM. ONLY STATISTICS FROM C21.COM ARE RELIABLE AND ACCURATE

10

THE FUN QUOTIENT

11

The results of our detailed analysis confirmed our hypothesis: Beverly Hills, Coral Gables and Austin rose to the top as the most promising Lemoneighborhoods in the bunch.

BEVERLY HILLS’ relatively high average HHI and extremely high population density, combined with a high daily sprinkler time average, helped it take the top place among Lemoneighborhoods. A high frequency of barbecues helped secure this position.

CORAL GABLES’ high prevalence of families with children is a strong marker of a good Lemoneighborhood, as is its sweltering average daily temperature. Additional points were awarded for Little League attendance and impressive ice cream consumption average.

AUSTIN’S marks in most categories were on the high side of average, from its educational climate to the toasty average daily temperature. The deciding factor? An incredible tree-to-hammock ratio helped it grab the third-place spot.

FINDINGS

12

#1 BEVERLY HILLS,

CALIFORNIA

#2 CORAL GABLES,

FLORIDA

#3 AUSTIN, TEXAS

TESTING OUR FINDINGSWe set up lemonade-stands in our top three cities and put our findings to the test.

13

9321 BURTON WAY B BEVERLY HILLS, CA 90210

NEIGHBORHOOD: BEVERLY HILLS

LEMONADE STAND TIME:2 HOURS (3:30-5:30 PM)

LOCAL LEMON COST: $1.50 EACH

TOTAL REVENUE:$32.50 $ $ $

TOP LEMONEIGHBORHOOD #1: BEVERLY HILLS

FIELD RESEARCH ASSISTANT: CAMERON J.

14

4931 RIVIERA DRIVE, CORAL GABLES, FL 33146

NEIGHBORHOOD: CORAL GABLES

LEMONADE STAND TIME:2 HOURS (3:30-5:30 PM)

LOCAL LEMON COST: $0.75 EACH

TOTAL REVENUE:$32.50 $ $ $

TOP LEMONEIGHBORHOOD #2: CORAL GABLES

FIELD RESEARCH ASSISTANT: KADY S.

15

TOP LEMONEIGHBORHOOD #3: AUSTIN

FIELD RESEARCH ASSISTANT: SUZIE B.

131 LAKOTA PASS AUSTIN, TX 78738

NEIGHBORHOOD: AUSTIN, TX

LEMONADE STAND TIME:2 HOURS (3:30-5:30PM)

LEMON COST: $0.50 EACH

TOTAL REVENUE:$32.50 $ $ $

16

We recommend all home buyers and lemonade-stand enthusiasts take advantage of the valuable research tools and features available on C21.com.

CONCLUSION

17

THANK YOU