centrics it ppt
TRANSCRIPT
Loren Clifford
Ashley Hinds
Ambre McAlexander
Ashley Smith
Jessica Mingledorff
Digital Audit
Objectives• Research how CentricsIT can obtain first page ownership
through major search engines
• Analyze CentricsIT top competitors to determine strengths
and weaknesses, ultimately contributing to better execution
of social media strategies/tactics
• Explore the idea of videos and info-graphs as possible new
outlets
• Increase awareness of CentricsIT’s social media presence
through monitoring and measuring specific channels
Strategies •Performing a digital brand audit
•Examine top competitors’ social media usage
•Analyze keyword data, social media, share/social
search engine/bookmarking, and 3rd party
communities and blogs
•Observe current integral/tactical marketing campaign
•Obtain overall results of CentricsIT’s social media
outlets
Company Overview• Founded in January 2007
• Located: Norcross, GA
• What: Hardware company that provides IT
equipment, IT staffing solutions, and IT support
services
• Target Market: B2B consumers, primarily large
and middle sized businesses
• Reaches companies in North and South
America, Europe, Asia, Africa and Australia
Digital Audit
Twitter Top Searches
• Centrics IT
• Canvas Systems
• Atlantix Global Systems
• Corus360
Blog Search
• Centrics IT resulted in 490 blogs
• Canvas Systems resulted in 2,310 blogs
• Atlantix Global Systems resulted in 235
blogs
• Corus360 resulted in 939 blogs
Brand Name
Mentions
• CentricsIT (2 results)
• Canvas Systems (3 results)
• Atlantix Global Systems (2 results)
• Corus360 (results)
Youtube Mentions
• CentricsIT- 1 video posted, 1 subscriber
and 484 video views.
• Canvas Systems- 4 videos posted, 6
subscribers and 880 video views.
• Atlantix Global Systems- 2 videos
posted, 0 subscribers, but 141 video
views.
• Corus360- 15 videos posted, 3
subscribers with 2,900 video views.
Forums
• Large number for industry
• CentricsIT brand name was not found
on any of the forums comments
Open Site Explorer
Results
• www.centricsit.com (31/100)
• www.canvassystems.com (38/100)
• www.atlantixglobal.com (38/100)
• www.corus360.com (44/100)
Channel Data
Analysis
The highest ranked keywords,
relating to CentricsIT and
competitors according to
iSpionage
Search Volume:
110,000
27,100
22,200
1,300
1,300
Keyword:
Cisco Switches
Used Services
Used IT Hardware
Used Netword
Hardware
Cisco Switches
Search engine traffic among
competitors and CentricsIT
PPC Budgets Among
Competitors and CentricsIT
CentricsIT Social
Media• Facebook
• 3rd Party Communities
• Blogs
• Social Search engines
@CentricsIT
• Followers: 209
• Following: 147
• Tweets: 189
• Were Here: 5
• Likes: 72
• Followers: 249
• Employees on LinkedIn: 72
Youtube
• Subscribers: 1
• Videos: 1
• Views: 480
Hub and Spoke
Recommendations
• More social media interaction/engagement
• Making social media pages personable
• Making information on the company and industry
readily available
Recommendations
• Utilizing 3rd party blogs
• Using Social/search engines/geosearch
• Following competitor trends
• Utilize industry information and engaging with the
industry
• Using media for sales leads and follow up for
customers
• Using all media accounts together for content creation