centrics it ppt
TRANSCRIPT
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Loren CliffordAshley Hinds
Ambre McAlexanderAshley Smith
Jessica Mingledorff
Digital Audit
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Objectives•Research how CentricsIT can obtain first page
ownership through major search engines
•Analyze CentricsIT top competitors to determine strengths and weaknesses, ultimately contributing to better execution of social media strategies/tactics
•Explore the idea of videos and info-graphs as possible new outlets
•Increase awareness of CentricsIT’s social media presence through monitoring and measuring specific channels
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Strategies •Performing a digital brand audit
•Examine top competitors’ social media usage
•Analyze keyword data, social media, share/social search engine/bookmarking, and 3rd party communities and blogs
•Observe current integral/tactical marketing campaign
•Obtain overall results of CentricsIT’s social media outlets
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Company Overview•Founded in January 2007
•Located: Norcross, GA
•What: Hardware company that provides IT equipment, IT staffing solutions, and IT support services
•Target Market: B2B consumers, primarily large and middle sized businesses
•Reaches companies in North and South America, Europe, Asia, Africa and Australia
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Digital Audit
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Twitter Top Searches
•Centrics IT
•Canvas Systems
•Atlantix Global Systems
•Corus360
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Blog Search
•Centrics IT resulted in 490 blogs
•Canvas Systems resulted in 2,310 blogs
•Atlantix Global Systems resulted in 235 blogs
•Corus360 resulted in 939 blogs
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Brand Name Mentions
•CentricsIT (2 results)
•Canvas Systems (3 results)
•Atlantix Global Systems (2 results)
•Corus360 (results)
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Youtube Mentions
•CentricsIT- 1 video posted, 1 subscriber and 484 video views.
•Canvas Systems- 4 videos posted, 6 subscribers and 880 video views.
•Atlantix Global Systems- 2 videos posted, 0 subscribers, but 141 video views.
•Corus360- 15 videos posted, 3 subscribers with 2,900 video views.
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Forums
•Large number for industry
•CentricsIT brand name was not found on any of the forums comments
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Open Site Explorer Results
•www.centricsit.com (31/100)
•www.canvassystems.com (38/100)
•www.atlantixglobal.com (38/100)
•www.corus360.com (44/100)
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Channel Data Analysis
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The highest ranked keywords, relating to CentricsIT and competitors according to
iSpionage
Search Volume:
110,00027,10022,2001,3001,300
Keyword:
Cisco SwitchesUsed Services
Used IT Hardware
Used Netword Hardware
Cisco Switches
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Search engine traffic among competitors and
CentricsIT
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PPC Budgets Among Competitors and
CentricsIT
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CentricsIT Social Media
•3rd Party Communities
•Blogs
•Social Search engines
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Twitter@CentricsIT
•Followers: 209
•Following: 147
•Tweets: 189
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Facebook•Were Here: 5
•Likes: 72
•Followers: 249
•Employees on LinkedIn: 72
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Youtube
•Subscribers: 1
•Videos: 1
•Views: 480
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Hub and Spoke
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Recommendations
• More social media interaction/engagement
• Making social media pages personable
• Making information on the company and industry readily available
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Recommendations• Utilizing 3rd party blogs• Using Social/search engines/geosearch
• Following competitor trends • Utilize industry information and engaging with
the industry
• Using media for sales leads and follow up for customers
• Using all media accounts together for content creation