centre buzz shopping centres
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SOCIAL MEDIA FOR YOUR SHOPPING CENTRE
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What to expect from
this presentation?
Quick facts on why social media is important.
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Erik Qualman, Author, Socionomics
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50%
Over
of the world’s population is under
30 years old
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Social Media has
overtaken pornography
as the #1 activity
on the Web
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YEARS TO REACH 50 million USERS
Radio
38
Years
TV
13
Years
Internet
4
Years
IPOD
3
Years
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If Facebook were a country
it would be the world’s
3rd largest
1. China
2. India
3. facebook 4. United States
5. Indonesia
6. Brazil
7. Pakistan
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Awareness of Facebook
is close to 100% More than 1 billion people use social networks.
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24 of the 25 Largest Newspapers are
Experiencing Record Declines in Circulation
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Only 18% of traditional campaigns
generate a positive ROI
90% of people skip ads via TiVO/DVR/SKY
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Kindle eBooks Outsold Paper books on Christmas
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60 million status
updates happen on
Facebook daily
We no longer
search for news,
the news finds us
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We will no longer search for products and services
They will find us via social media
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World’s Top 20 largest brands are 25% of search results for the
links to user-generated content
34% of bloggers post opinions about products & brands
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Do you know what they are saying
about your mall?
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Do you like what they are saying
about your mall? better
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Contact us to talk further.
Presentation by @CentreBuzz
#centrebuzz
centrebuzz.co.uk
020 8931 9300