central plaza hotel public company limited · grand opening of centara grand at grand opening of...
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DisclaimerDisclaimer This presentation contains certain forward looking statements Such forward looking statementsThis presentation contains certain forward looking statements. Such forward looking statements
are not guarantees of future performance and involve risks and uncertainties, and actual results
may differ from those in the forward looking statements as a result of various factors and
circumstances. The views, analyses and opinions expressed herein contain some information
derived from publicly available sources and third party information providers. No representation
or warranty is made as to the accuracy, completeness, or reliability of such information. This
presentation should not be relied upon as any recommendation, view, opinion, representation or
forecast of “Central Plaza Hotel Plc ” Nothing in this presentation should be construed as eitherforecast of Central Plaza Hotel Plc. Nothing in this presentation should be construed as either
an offer to sell, a solicitation of an offer to buy or sell shares or any type of securities in any
jurisdiction. This presentation is not intended to be any type of investment advice and must not
be relied upon as such. You must always seek the relevant professional advice before otherwise
making any such financial, legal or commercial decisions.
2
ContentContent• Company Background • Hotel Business• Food Business• Outlook and Financial Highlight
3
CENTEL as Part of Central GroupCentral Trading Co., Ltd. (Holding company since 1947)
CENTEL as Part of Central Group
Department Store Group (DSG)
Fast Moving Consumer Group (FMCG)
HardlinesGroup (HDLG)
Office Mate Group (OFMG)
Central Pattana
Group (CPN)
Central Marketing Group (CMG)
Centara Hotel & Resort
Group (CHR)
Central Restaurant Group (CRG)
Owner and operator of “Central
Department
Shareholder of Robinson
department store ‐ listed company/
(FMCG)
Consumer product business
( )
Construction materials, home and decor and
electric appliance
( )
Stationery, books and online
business listed
p ( )
Develop department store and real estate business ‐ listed
p ( )
Import and distribution consumer products
p ( )
Hotel business
p ( )
Quick service restaurant and casual dinning restaurantDepartment
Store”listed company/ “ROBINS”
electric appliance business company “OFM” business listed
company “CPN”products business
restaurant business
CENTEL’s Shareholder Structure listed company “CENTEL”
Foreigner11%
Local I t Price (as of Dividend
CENTEL’s Equity Market Information
Investors22%
Family67%
Symbol Sector Price (as of 16/05/14)
Market Cap DividendPolicy
CENTEL Tourism Bt30.75mn Bt41.5bn 60%
5As at 31 March 2014
CENTEL’s Mile StoneCENTELs Mile Stone
Capital increase of e
Listed in The Stock Exchange
of Thailand (SET)
Capital increase of Baht 500 million
Baht 450 million
Par splitedfrom Baht 5
to Baht 1
Cor
pora
te
Terminated
Firstly introduced A th i d
Authorized f hi
Terminated Pizza Hut
and Baskin Robbins
and i t d d QSR b ht 5
Acquired “Ootoya” home
cooking styled bu
sine
ss
introduced
Terminated Café
Andonand
Introduced
1978 1983 1984 1990 1991 1998 2006 2007 2008 2009 2010 2011 2012 2013
introduced“Mister Donut”
Authorized franchisee
of KFC
franchisee of Auntie Anne’s
introduced Beard Papa’s
QSR brought 5 new brands
into portfolios
cooking style Japanese restaurantFo
od PepperLunch
Introduced “Tenya” into portfolio
1st hotel, “CentaraGrand at Central
Rebranding hotel brand
from “Central”
Grand opening of
CentaraGrand at
Grand opening of Centara
Grand Mirage Beach Resort,
Opening CentaraGrand Phuketne
ss
Consolidating• Centara
Karon, (Feb)
Opening Centara
Maldives on 24
LadpraoBangkok”
to “Centara”
Central World
Launched Property
Fund (Centara
Pattaya
Opening the 1st
oversea JVs in Maldives “Centara
Grand Resort
Hot
el b
usin • Centara
Maldives (Mar)
• CentaraGrand Maldives (Dec)
March
Grand Samui)
& Spa, Maldives”
6
CENTEL: Revenue and Profit by BusinessC h h h h f h l d f f d b dTotal Revenue by business segment (THB million): 4year CAGR=20 %
EBITDA by business segment (THB million): 4year CAGR = 27%
Continuous growth through the opening of new hotels and acquisition of new food brands
3 800Hotel Food
2,36538%
1,669
Hotel Food
11,4748 436
9,400
14,82917,469 3,164
53%
32%
3,800
58% 48%54%
42% 52%46%
62%1,443
1,66968%
8,436,
46% 44%
54% 56%
43%
57%
44%
56%
47%
Hotel Food
2009A 2010A 2011A 2012A 2013A2009A 2010A 2011A 2012A 2013A
EBITDA Margin by business segment
Hotel Food
Owned Hotel Inventory (rms) and Food Outlets
22%19%
26%31% 31%
2,805 3,067 3,067 3,514 3,654
478 512 603 677 743
13%17% 16%
14% 13%Centara
MaldivesGrand MaldivesCentara Karon
Grand Pattaya
Grand Phuket
Hotel2009A 2010A 2011A 2012A 2013A
7
2009A 2010A 2011A 2012A 2013ABKK Riot Flood in
Central of Thailand in Q4
Rajprasongprotest
Note: Total revenue and EBITDA before extra items and deferred rental income from PFPO
Protest in 4Q13
Food Ootoya(33 outlets)
6 Centara Brands:Offering variety of brands to capture opportunity in different market segments.Offering variety of brands to capture opportunity in different market segments.
Five‐star C
Four‐star C
A series of distinctive properties d i d
Two categories Centara
Offers affordable h l dCategory Category designed to
an intimate scale
Centara Grand and Centara
hotels and resorts
Designed for cost‐
conscious travelers who mostly
Set in prime city and
beachfront
Premium settings in city‐centrelocations,
Imparting a residential
Located to attract the corporate and the
Providing a quality
experience designed to
who mostly do all their
own bookings on‐line
beachfront locations
,beach, and island
destination
quality. and the leisure long‐stay guest
designed to exceed
expectations
9
Hotel Business Strategy: focusing on hotel management but gy g galso investing in new owned hotels by employing internal cash flow/ REIT
Asset Light Strategy: focusing onOwned Hotel
Asset Light Strategy: focusing onexpansion of portfolio throughhotel management business;
Hotel Property JVs Hotel
Asset Right Strategy: expandingour portfolio through: Investing in property (owned orHotel FundJVs Hotel g p p y (JVs) using internal cash flow;and
Using property fund/REIT as a
Managed Hotel
g yvehicle for making newinvestments.
10
Hotel Portfolio including PipelineBrands Thailand Bali Laos Maldives Mauritius Vietnam Sri
Lanka Ethiopia Doha Oman China Total
CentaraGrand 4,174 82 220 112 100 246 300 360 125 5,719
14room
sTotal 67hotels, including 43 hotels in
ti b Centara 4,315 177 250 100 648 516 154 6,160
Centra 950 90 1,040
Centara Boutique ll
166 166portfolio: 13,3operation by
the end of 1Q14 and 24 hotels under development Collection
CentaraResidence & Suite
39 70 109
Cosi 120 120otal hotels in pdevelopment,
scheduled to open between 2014 and 2017 Cosi 120 120
Total 9,764 349 220 362 270 894 516 300 360 154 125 13,314
To
O d JV
2Q – 4Q14 2015 2016 2017 Total
Thailand 92 475* 1 421 583 2 571
Proportion of rooms: Owned vs. Managed
2017
Owned, JVs, Property Fund29%
5,138 rooms
Thailand 92 475 1,421 583 2,571
Bali 259 259
Laos 200 200
Maldives 110 110
13 314 rms
Managed71%
els in pipeline: Vietnam 138 530 668
Sri Lanka 165 226 391
Ethiopia 300 300
Doha 360 360
13,314 rms
11
Hote
Oman 154 154
China 125 125
Total 516 629 2,380 1,613 5,138
Noted: * Included 2nd phase of Centara Grand West Sand in 2017*Included 2nd phase of Centara Sappaya in 2015
As at 24 March,201411
Hotels in Operation (1/2): p ( / )
Total 43 hotels in operation by theend of 1Q14 of 8 176 rooms
Asset types # Properties #Rms
15 3 812end of 1Q14 of 8,176 rooms(including 15 owned and JVproperties and 28 hotels undermanagement contract).
Owned & JV hotels 15 3,812
Hotels under management contracts 28 4,364
Grand total 43 8 176
Hotel Name #Rms Country Hotel Name #Rms Country
Grand total 43 8,176
List of 15 owned & JV hotels (3,812 rooms)
Hotel Name #Rms Country
Owned Hotels
1 Centara Grand at CentralWorld 512 Thailand
2 Centara Grand Ladprao 565 Thailand
Hotel Name #Rms Country
Owned Hotels (continued)
9 Centara Mae Sot Hill Resort 113 Thailand
10 Centara Hat Yai 245 Thailand2 Centara Grand Ladprao 565 Thailand
3 Centara Grand Hua Hin 249 Thailand
4 Centara Grand Phuket 262 Thailand
5 Centara Grand Krabi 192 Thailand
10 Centara Hat Yai 245 Thailand
11 Centara Villas Samui 100 Thailand
12 Centara Grand Maldives 112 Maldives
13 Centara Maldives 140 Maldives5 Centara Grand Krabi 192 Thailand
6 Centara Grand Mirage Pattaya 555 Thailand
7 Centara Villas Phuket 72 Thailand
8 Centara Karon Resort Phuket 335 Thailand
13 Centara Maldives 140 Maldives
Property Fund Hotel
14 Centara Grand Samui 202 Thailand
Joint Venture Hotel
12
8 Centara Karon Resort Phuket 335 Thailand Joint Venture Hotel
15 Centara Kata Resort Phuket 158 Thailand
Hotels in Operation (2/2):
Hotel Name #Rms Country
p ( / )
Hotel Name #Rms Country
List of 28 hotels under management contract (4,364 rooms)
32 Centara Poste Lafayette, Maurittius 100 MUS
33 Centra Government Complex 204 THA
34 Centra Coconut Beach Samui 55 THA
Managed Hotel
16 Khum Phaya Resort, Boutique 87 THA
17 Centara Udon Thani 259 THA
18 C t Ch T l T t 44 THA 35 Centara Watergate Hotel & Spa Bangkok 281 THA
36 Centara Passikudah Resort & Spa Srilanka 125 SRI
Khao Lak Seaview Resort & Spa
18 Centara Chaan Talay, Trat 44 THA
19 Centara Duangtawan Chiang Mai 512 THA
20 Centara Sappaya, Rayong 13 THA
21 Centra Ashlee Hotel Patong 110 THA37 Khao Lak Seaview Resort & Spa,
Centara 215 THA
38 Centra Central Station Bangkok 150 THA
39 Centara Grand Modus Pattaya 215 THA
g
22 Centara Anda Dhevi, Krabi 138 THA
23 Centara Plaza Hotel Pattaya 152 THA
24 Nova Hotel & Spa Pattaya, Boutique 79 THA
40 Centara Grand Phrathamnak Resort Pattaya 165 THA
41 Centara Grand Azuri Resort & Spa Mauritius 100 MUS
25 Chen La Resort & Spa Phu Quoc, Boutique 108 VNM
26 Waterfront Suites Phuket 39 THA
27 Centra Tuam Resort Bali 90 IND42 The Blue Marine Resort & Spa Phuket 266 THA
43 Centara Grand Azuri Residences & Suites Mauritius 70 MUS
28 Centara Grand West Sands, Phuket 316 THA
29 Centara Hotel Khonkaen 196 THA
30 Centara Sandy Beach Da Nang Vietnam 118 VNM
31 Centara Koh Chang Resort 157 THANote: Opened in 1Q14
13
Centara Guests by Region: Asia increased its portion significantly during the last few years driven byAsia increased its portion significantly during the last few years, driven by Chinese. Despite smaller contribution, Europe continued its room night growth yoy driven by Russian.
2%
Guests by Regional: 2007 vs.2013 Room Night Growth 2013 yoy
O h
36%10%
3% 2%6%
23%
35%
USA
Others
5%2% 3% 9%
36%
16%2%
23%
Australia
Middle East48%
18%2007 2013
27%
13%
64%
E
Asia14%
12%
13%
Thailand
Europe
Europe Asia Thailand Australia Middle East USA Others
14
Hotel Performance Snapshot: S b d h i i i b k l i 2012 d hStrong rebound when situation is back to normal in year 2012 and the momentum continued in 2013.
OCC, ARR and RevPar Total Revenue (Btmn) and # of rooms
2,233
3,067 3,654
2,000
2,500
3,000
3,500
4,000
6,000
8,000
10,000 OCC (%) 2007A 2010A 2013A*
Grand 69.9 57.5 80.5
Centara 52.6 59.3 78.1
A 62 1 58 1 79 8
1Q13 1Q14
84.5 71.8
83.5 84.0
84.3 75.6
2,887 4,105
8,286
‐
500
1,000
1,500
2,000
‐
2,000
4,000 Average 62.1 58.1 79.8
ARR (Bt) 2007A 2010A 2013A*
Grand 4,173 4,009 4,841
84.3 75.6
1Q13 1Q14
5,911 6,639 2,351 2,328
3,681 3,812
2007A 2010A 2013A
Total Revenue No.of rooms
EBITDA (Btmn) and EBITDA margin
Centara 2,220 2,174 3,237
Average 3,391 3,409 4,370
RevPar (Bt) 2007A 2010A 2013A*
3,117 5,066
5,128 6,103
1Q13 1Q14
1Q13 1Q14
32%
19%
31%
20.00%
25.00%
30.00%
35.00%
2,000
3,000
4,000
RevPar (Bt) 2007A 2010A 2013A
Grand 2,863 2,304 3,896
Centara 1,040 1,289 2,528
Average 2,046 1,979 3,486
1Q13 1Q14
4,995 4,768
2,602 4,257
4,323 4,612
42% 42%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
2 000
3,000
4,000
919 793
2,600
0.00%
5.00%
10.00%
15.00%
-
1,000
2007A 2010A 2013A
Noted: *Included Maldives since 2013
988 974 0.00%
5.00%
10.00%
15.00%
20.00%
‐
1,000
2,000
1Q13 1Q14
15
2007A 2010A 2013A
EBITDA %EBITDA Margin
Noted: *Excluded extra items and deferred rental income from PFPO
1Q13 1Q14
Revenue Contribution by Location: d l h l 5 h l d b d f fNew developments in the last 5 years have resulted in better diversification of
source of income.Revenue Contribution
38%37%
32%27%
2007A 2010A 2013A 2014E
21%
15%
20%
13% 20%
8% 15%
15% 15%
27%
8%
14%17%
19%
3% 3% 1%4%9%
3%
13%
1%
8%
2%5%
7%0.4%
8%
2%5% 7%
1%
Bangkok Hua Hin Hat Yai Krabi Pattaya Phuket Samui Tak Maldivesg y
Revenue Per Room Available – RevPar (Bt)
Bangkok Hua Hin Hat Yai Krabi Pattaya Phuket Samui Tak Maldives
2007A 1 664 4 305 528 3 562 1 283 3 135 4972007A 1,664 4,305 528 3,562 ‐ 1,283 3,135 497 ‐
2010A 1,396 3,823 863 3,225 2,374 1,734 2,746 410 ‐
2013A 2,401 4,724 1,198 3,742 3,750 3,028 3,099 415 13,040
1Q13 2 485 6 688 1 221 5 910 5 048 4 791 4 247 409 16 488
16
1Q13 2,485 6,688 1,221 5,910 5,048 4,791 4,247 409 16,488
1Q14 1,391 6,963 1,060 6,102 4.703 4,874 4,311 457 19,689
Food Business Strategy: Currently, Operating in gyThailand but looking for an opportunity to expand in overseas
Growing existing brands through outletOwned Outlet
Expansion
Growing existing brands through outlet expansion across Thailand, particularly in upcountry;
Continue looking for opportunity to expand in high potential food segment via: Acquisition by using internal cash
Food
J i t
Acquisition by using internal cash flow from operation;
Joint venture with international partner.
AcquisitionJoint
Venture
18
Food Portfolios of 12 Brands (1/2): ( / )7 Japanese, 3 US and 2 owned brands
Mister Donut (MD) KFC Auntie Anne’s (AA)
Pepper Lunch (PL)
Beard Papa’s (BP)
Chabuton (CBT)Mister Donut (MD)(1978)
• Founded in the United States in 1956
KFC(1984)
• The world's second largest restaurant chain
ll (
(AA)(1988)
• An American chain of pretzel bakeries
(PL)(2007)
• A "fast‐steak" restaurant franchise
l i h
(BP)(2009)
• An international chain of cream puff stores
d i J
(2010)
•TV champion chef’s Japanese
• Now headquartered in Japan, where it has more than 1,300 storesA i
overall (as measured by sales) after McDonald’s, as of Dec 2012.
• Over 18 000
• More than 300 franchisees with more than 1,200 locations in the United States and more than
popular in the Tokyo area, founded in 1994
• Over 200 stores in 11 countries
started in Japan in 1999
• Their slogan is "Fresh'n natural cream puffs"O 250 t
J pramen restaurant •Supervised by Mr. Yasuji Morizumi, who is also the owner of th fi t• A presence in
Taiwan, South Korea, China, Philippines, Thailand, and El Salvador
Over 18,000 outlets in 120 countries
and more than 23 countries globally
• Over 250 stores in Japan and 300 worldwide
the first ramen shop appeared in MICHELIN Guide LA.
19
Food Portfolios of 12 Brands (2/2)Food Portfolios of 12 Brands (2/2)
Cold Stone CSC) Ryu Shabu Shabu The Terrace (TT) Ootoya (OTY) Yoshinoya (YO) Tenya (TEN)(2010)
• An American‐based ice cream parlor chain
• premium ice‐
(2010)
• In house brand Japanese Restaurant
• Osaka mix shabu
(2010)
• Central group's Thai cuisine restaurant
(2011)
•Acquired total of 33 outlets in Sep 2011•Japanese home
(2011)
• The largest chain of beef bowl restaurant founded in 1899
(2013)
• The most successful Tendon chain restaurants in premium ice
cream, or ice cream made with approximately 12–14% butterfat
Osaka mix shabushabu all you can eat
J pcooking style restaurant•More than 250 stores in Japan •A presence in
• Its motto is “Tasty, low‐priced, and quick”.
Japan• Providing customers with high‐quality Tendon and Tempurabutterfat
• Since 2008, an attempt to increase its presence outside the
pTaiwan, Hong Kong, Indonesia, Singapore and Thailand
Tempura
United States
20
Food Performance Snapshot: pContinuous growth despite the challenging times
SSS and TSS growth (%) Total Revenue (Btmn) and # of outlets
52
473 512
743
500
600
700
800
7,000
9,000
11,000
SSS TSS
752
720
740
760
5 000
7,000
9,000
11,000
4,295 5,295
9,183
-
100
200
300
400
(1,000)
1,000
3,000
5,000
15.4%14.5%
2,163 2,298
681
640
660
680
700
(1,000)
1,000
3,000
5,000
1Q13 1Q14(1,000)2007A 2010A 2013A
Total Revenue # of outlets
EBITDA (Btmn) and EBITDA margin‐3.1%
14.0%0.9%
4.0%9.7%
3.2%
‐1.8%
%6.3%
( )1Q13 1Q14
15%17%
13%
10.0%
12.0%
14.0%
16.0%
18.0%
1,500
2,500
Noted: 2009 terminated Pizza Hut and Baskin Robbins
2007A 2010A 2013A 1Q13 1Q14 14%
9% 10.0%
12.0%
14.0%
16.0%
1,500
2,500
638 875 1,199
0.0%
2.0%
4.0%
6.0%
8.0%
(500)
500
2007A 2010A 2013A
292 197
2.0%
4.0%
6.0%
8.0%
(5 )
500
21
( ) 2007A 2010A 2013A
EBITDA %EBITDA Margin
0.0%(500) 1Q13 1Q14
Revenue Contribution by Brand: Top 4 brands, KFC, y pMD, AA and Ootoya contributing 90% of food revenueRevenue Contribution
52%60%
52%
2007A 2010A 2013A
TT
YO
TEN
Ootoya9%
Other heavy food8%
Other light food2%
25%25%20% PH
CBT
RYU
PL
CSC
BP
CBT
RYU
PL
CSC
BPBR KFC54%
AA8%
1Q14
9% 7% 7%9%2% 4%
8% 9% 8%3%
KFC Mister Donut Auntie Anne's
Ootoya Other Heavy Food
Other Light Food
54%MD19%
Anne s Food Food
Number of outlets
KFC Mister Donut Auntie Anne’s Ootoya Other Heavy Food Other Light Food Total
2007A 136 188 81 26 42 4732007A 136 188 81 - 26 42 473
2010A 160 245 83 - 10 14 512
2013A 194 309 117 40 61 22 743
1Q13 182 291 103 37 46 22 681
22
1Q13 182 291 103 37 46 22 681
1Q14 196 316 118 40 60 22 752
Portfolio ExpansionPortfolio Expansion Asset Light Expansion: Management fees and # of rooms Food Outlet Expansion
10000400
Management Fees # of JV and managned rooms Bangkok Upcountry
6,720
8,731
7000
8000
9000
300
350
743
920
4,236
5,136
4000
5000
6000
200
250
Btmn
603677
743
45%
50%
2,866 3,065
2000
3000
4000
50
100
150
59%59%
55% 50%
0
1000
0
50
2011A 2012A 2013A 2014E 2015E 2016E 2011A 2012A 2013A 2016E
Note: assumed 8 10 new contracts per annum plus
24
Note: assumed 8‐10 new contracts per annum plus 3‐4 hotels for COSI brand since 2015
Earning prospect VS InvestmentEarning prospect VS Investment
Hotel Food
Revenue by business: 4‐year CAGR=12% Investment (Btmn)
54% 57% 58% 60% 60%
Hotel Food
0.90.8 0.8 0 8
0.90
1.00 6,000
CAPEX Interest Bearing Debt/ Equity
46% 43% 42% 40% 40%
% % 0.8
0.60.60
0.70
0.80
4,000
5,000
2014E 2015E 2016E 2017E 2018E
Net Profit by business: 4‐year CAGR =18%0.20
0.30
0.40
0.50
2,000
3,000
37% 43% 44% 43% 44%
Hotel Food‐
0.10
0
1,000
2014E 2015E 2016E 2017E 2018E
63% 57% 56% 57% 56%
% 43% 44% 43% 44%
2014E 2015E 2016E 2017E 2018E
Note: ‐ Included COSI in total of Bt254mn and Bt351mn, in 2014E and 2015E ,respectively
‐ Included assumption of new hotel construction during 2015 2017 in total project cost of Bt6 600mn
25
2014E 2015E 2016E 2017E 2018E during 2015 – 2017 in total project cost of Bt6,600mn‐ EBITDA before gain and expense from Property Fund ‐
CTARAF
Interest Bearing Debt: average cost 4.3% as at 31 Mar 2014g g
Interest Bearing Debt 31 Dec 13 vs 31 Mar 14 Interest Bearing Debt as at 31 Mar 14: Bt10,756mn
A t 31 D 13 31 M 14
5,1444 7385 000 0
6,000.0
31‐Dec‐13 31‐Mar‐14
Bank overdraft
As at 31Dec13 31Mar14
Interest Bearing Debt/ Equity 1.0X 0.9X
4,738
4,000.0
5,000.0 overdraft0.6%
Short‐term loan16.7%Debenture
2,243 2,799
1,793
2,799
2,000.0
3,000.0
%
Current portion of Long‐term loans
Debenture26.0%
31Mar14
19
1,251
69
1,359
1,000.0
12.6%
Long‐term loans44.0%
‐Bank
overdraftShort‐term
loanCurrent portion of Long‐term loans
Long‐term loans
DebentureS/T Loan (29.9%) Bt3,218mn
L/T Loan (70.1%) Bt7,538mn
Fi d R t (33 4%) Bt3 591
26
Fixed Rate (33.4%) Bt3,591mn
Float Rate (66.6%) Bt7,165mn
CENTEL Milestone
2013
CENTEL Milestone
•Hotel 42 hotels (15 owned/JVs and 27 managed)
•QSR 12 brands 743
2018E•Hotel 80 hotels (21 owned/JVs
2009
brands 743 outlets
owned/JVs and 59 managed)
•QSR 14•Hotel 19 hotels (13 owned/JVs and 6
•QSR 14 brands > 950 outlets
and 6 managed)
•QSR 5 Brands 478 outlets478 outlets
27
Tourism Arrivals: Number of international tourists arrivals continue to riseNumber of international tourists arrivals continue to rise
o In 2013, top source market continues to contribute the significant growth, including tourists from China(+69%), Russia (+32%), Malaysia (+17%) and Japan (+12%)
International Arrivals by Nationality: 1Q14Number of International Tourist Arrivals to Thailand
South AsiaOceania3%
Middle East
Africa1%
64% 61% 64% 70% 80% 100.00%40.0
East Asia Europe AmericasSouth Asia Oceania Middle EastAfrica Market OCC Centel OCC
East Asia
Americas5%
South Asia4%
3% East2%
1%
56% 49% 51% 58% 61%65%
64% 61% 58% 64% 70%
0.00%
50.00%
25.0
30.0
35.0
Persons
19 122.3
East Asia51%Europe
34%
Nationality 1Q13 1Q14 % ∆ yoy
26.7
8 210.3
12.516.1
4.0 4.1 4.44.9
5.66.3
-100.00%
-50.00%
10.0
15.0
20.0
Million P
14.6 14.1 15.9
19.1 Nationality 1Q13 1Q14 % ∆ yoy
East Asia 3.83 3.35 ‐12.56
Europe 2.11 2.56 6.64
The Americas 0.33 0.33 0.09
Flooding in Central of
7.6 7.1 8.2
-150.00%0.0
5.0
2008A 2009A 2010A 2011A 2012A 2013AAirport Closure
April Riot RajprasongProtest
South Asia 0.31 0.27 ‐13.77
Oceania 0.24 0.23 ‐5.23
Middle East 0.14 0.12 ‐12.34
Africa 0 04 0 04 10 06The Protest in 4Q13Ce t a o
ThailandSource: BOT and TAT
Protest Africa 0.04 0.04 10.06
Total 7.01 6.60 5.86
in 4Q13
30