Central London Connexions App

Seminar Workshop – 3.15

Our Objectives

• To develop an ‘App’ that is accessible to all users of mobile phones

• To devise and test an empowerment model with a range of partners

• To provide a unique method which involves young people in sourcing their own information.

Issues to be addressed through Social Media

• Young people lost interest in paper-based material

• Young people sometimes feel uncomfortable asking for assistance

• Young people are unaware of different choices available to them, because information is scattered.

How we used Social Media

• To deliver impartial IAG choices into the hands of young people through a mobile phone app which young people now favour

• By developing an ‘app’ that is accessible on all mobile phones, it will encourage interaction with young people supporting them in their key decision making, learning, training and work opportunities

Target Audience

• Young people aged 13 – 19 year olds, and up to 25 year olds with Learning Difficulties

• Parents

Main Target• To reach 200 pre-16, 200 post-16, and 200

young people from youth clubs; amounting to 4,200 young people to sign up.

Site Map of App

The App includesPre and Post 16 Options – Courses and College Opportunities

Advice on CV and Interview Skills

Job and Apprenticeship Opportunities

Personal Matters

Sign up for Information

How we’ve used other Social Media platforms to achieve our goals

• Schools; Colleges; and Youth Clubs– Generate awareness

about the app– Allow young people to

preview the app– Encourage young people

to sign up

What we have achieved so far

• Soft launch of the app• Implementing our promotional plan; visits

arranged with youth clubs, schools, and colleges

• Feedback so far young people have said “this is what we want”.

Lessons Learnt

• Understanding the different platforms that an App could be built on – Native vs. Web based App

• Undertaking in-depth analysis to ensure that the App can meet the needs of the target.

Questions?