central hong kong world wide house led
DESCRIPTION
World-Wide House LEDSituated in the heart of Central Business District in Hong KongLocated at one of the busiest intersection with 57,880* average daily car traffic flow The largest LED with high visual and audio quality in centralHead on to the traffic of Pedder Street and Des Voeux Road, highly visible to capture the attention of pedestrians and driversTRANSCRIPT
Advertising Proposal (World Wide House LED TV)
World-Wide House LED
• Situated in the heart of Central Business District in Hong Kong
• Located at one of the busiest intersection with
57,880* average daily car traffic flow
• The largest LED with high visual and audio quality in central
• Head on to the traffic of Pedder Street and Des Voeux Road, highly visible to capture the attention of pedestrians and drivers
The Landmark of Central
*Source: The Annual Traffic Census 2009, Transport Department
Prominent Locations Represent Quality Audiences
To Admiralty
To Wan Chai
To IFC/Exchange Square
From Mid Level East/ Lan Kwai Fong
To Mandarin Oriental/ Hotel Legislative Council
Reach High Profile Elites & Shoppers
Pioneer in Central Business District
1.5 Million Grade A offices are
located
Most of ConglomeratesSurrounding the District
Highest Concentration
of world-leading fashion flagships,
5-stars Hotels & dining outlets
Potential Customers with High Spending Power
Source: 2006 Population by-census
87,102 white collars work in Central & West District
42% earn $25,000 or above salary in monthly average
50% are Professionals, Managers, Executives and
Businessmen (PMEB)
Enhance Brand Awareness Efficiently
Long Viewing Time 1 min 15 sec waiting time
across the road*
Functional Flexibility Flexible broadcasting schedule &
Support Live-feed & Real-time info
High Creativity Tailor-made
the best creative executions
Repeated Brand ExposureBroadcast 7 days a week
Cover the prime time everyday
*Traffic light waiting time for acrossthe road from The Landmark to Citibank
Central World Wide House LED Wall
Duration ( Per Hour )
Package Cost(HK$)
120-sec 48,279
180-sec 70,224
240-sec 87,780
360-sec 115,368
World Wide Hose LED Package Gross Weekly Rate:
Remarks: Please refer to “LED Notes to Advertisers”
Samsonite
Guotai Junan (HK) Ltd
Agricultural Bank of China
PIAGETSun Hung Kai Securities Dunhill
Fancl
Canon
Central World Wide House
Remarks: Please refer to “LED Notes to Advertisers”
TAG Hauer
PiagetZenithQeelin
Tudor
LED Notes To Advertisers
Size of the LED • Display Size: 8109mm (w) x 6276mm (H)• Pixel: 720 x 576
Commencement • Every Monday
Booking Deadline • 2 weeks before on-air
Material Deadline • 10 working days before on-air
Production Material • 1 x betacam SP format (only accept this format)• Pal system in broadcast standard• Tape must include color bar and 1khz tone
Censorship Material • WMV format
Operation Hours • Mon - Sat: 08:00 - 22:00 (14 hours)• Sun & Public Holidays: 10:00 - 21:00 (11 hours)
Change of Material • Official approval procedure has to be followed and is subject to final confirmation
Conversion Fee • Included in the package• For late submission of material, fee will be charged.• For submission of more than 1 versions of TVC for one booking, conversion fee will be charged at HK$2,000 for each
RemarksBookings: • 10% peak season loading applies on all formats during peak seasons.
Please refer to the rate card calendar for details.
• All bookings are accepted on first-come-first serve basis and subject to availability at the time of request.
• Creative design, artwork, materials, mechanics and logistics are subject to censorship.
• Minimum booking period is 4 consecutive weeks unless specified.
Production: • Printing, installation and dismantling must be handled by vendor and are subject to separate quotation.
• Production cost will be quoted upon request.
Terms of payment:
• Full payment in advance.
Photos: • Any mock-up photos in this presentation are for indication purpose and reference only.