central coast stadium naming rights - expressions of interest
DESCRIPTION
Gosford City Council is seeking a new naming rights sponsor for the popular icon Central Coast Stadium. Owned and managed by Council, the waterfront stadium not only has a capacity of 20,059 people but also many opportunities for a new naming rights sponsor to develop innovative ways to engage patrons, sporting fans and the local community. A naming rights sponsorship is an ideal opportunity for an organisation to make their mark alongside an iconic sporting and events facility, in a time of major growth and rejuvenation for the Gosford CBD and greater region.TRANSCRIPT
Central Coast Stadium
Central
CoastSTADIUM
NAMING RIGHTS EXPRESSIONS OF INTEREST
Central Coast Stadium is located in Gosford City, the capital of the Central Coast, around an hour’s drive north of Sydney on the foreshore of the Brisbane Water.
Central Coast Stadium.
Location
The Central Coast enjoys an array of coastal waterways and expansive bushland in a relaxed and laid back setting. Gosford City Council is seeking a new naming rights sponsor for the popular icon Central Coast Stadium, formerly known as Bluetongue Stadium.
Central Coast Stadium.
HISTORYCentral Coast Stadium was officially opened in 2000, with a unique three grandstand design featuring filtered views of the Brisbane Water foreshore through a row of iconic palm trees. The stadium has a crowd capacity of just over 20,000 and is now home to the Hyundai A-League’s 2012/13 champions, the Central Coast Mariners. The ground is also host to regular NRL fixtures and was a host stadium for the 2003 Rugby World Cup.
Central Coast Stadium.
Facts
2000
20,000 Crowd capacity of just over
Central Coast Stadium was officially opened in
Host to regular NRL fixtures and was a host stadium for the 2003 Rugby World Cup.
Now home to the Hyundai A-League’s 2012/13 champions, the Central Coast Mariners.
grandstand design featuring filtered views of the Brisbane Water foreshore
through a row of iconic palm trees.
45,000cars pass the venue daily
people attended a wide variety of events at the stadium, with many more on the calendar for this year.
220,000In 2013, over
The FacilitiesYour sponsorship offers a fully catered enclosed premium corporate suite located on the halfway line with seating for up to 16 guests to provide the best view of the event.
Media room (9 person capacity, internet connection, air conditioned)- Camera decks (top tier of the western grandstand and above the scoreboard)
Media room (9 person capacity, internet connection, air conditioned)- Camera decks (top tier of the western grandstand and above the scoreboard)
Central Coast Stadium.
Media room (9 person capacity, internet connection, air conditioned)- Camera decks (top tier of the western grandstand and above the scoreboard)
PREMIUM Central Coast Stadium- Premium Suite/ Tennis Enclosures & Lounges Guide PREMIUM
WEST EAST
1 Lift
2 stock
3 19
4 Lounge 1 20
5 21
6 22
7 23
8 24
9 25
10 26
Home Coach 27
Operations Room Lounge 2 28
Camera Bay 29
TV1 30
Away Coach 31
11 32
12 33
13 34
14 35
15 Lounge 3 36
16 37
Stock 38
Lift 39
Lower
Upper Western Stand Your allocated Suite/Box Concourse Upper Level
NORTHERN CONCOURSE
Halfway Line
66
56 56
47
23 23
28
18 20
24
22
27
29 31 34
36 38
41
45
43
51 53 55
58 60 62
65 67
67 69
73 76
48
72
70 70
75
68
64
63
61
59
57
54
52
50
49
46
44
42
40
39
37
35
33
32
21
25 26
30
74
71
19
Open Tennis Boxes
Central Coast Stadium.
Central Coast Stadium Premium Suite/Tennis Enclosures & Lounges Guide
Media room (9 person capacity, internet connection, air conditioned)- Camera decks (top tier of the western grandstand and above the scoreboard)
CENTRAL COAST STADIUM - CONCOURSE GUIDE
MOBILE
BAR MERCH
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D 5
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TOILET
6 F
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TOILET
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TOILET
7 M - 8 F
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3 M
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ILET
2
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TO
ILET
1
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CONCOURSE LEVEL EASTCONCOURSE LEVEL WEST
WEST PUBLIC ENTRY
UPDATED 21 nov 2013
EAST ACCREDITATION STAFF ENTRY (Street Level)
WES
TER
N S
TAN
D
NORTHERN CONCOURSE
EASTER
N STA
ND
EAST PUBLIC ENTRY
FOOD MOBILE
N
Halfway Line
Central Coast Stadium.
Central Coast Stadium Concourse Guide
Opportunity
Gosford City Council is seeking a new naming rights sponsor for the popular icon Central Coast Stadium, formerly known as Bluetongue Stadium.
Central Coast Stadium.
Media room (9 person capacity, internet connection, air conditioned)- Camera decks (top tier of the western grandstand and above the scoreboard) Process & Assessment Criteria
Owned and managed by Council, the waterfront sta-dium has a capacity of 20,059 people but also many opportu-nities for a new naming rights sponsor to develop innovative ways to engage patrons, sport-ing fans and the local commu-nity.
Alignment with a venue with strong community support
Owned and managed by Council, the waterfront stadium has a capacity of 20,059 people but also many opportunities for a new naming rights sponsor to develop innovative ways to engage patrons, sporting fans and the local community.
Council is seeking to grow the number of events held at the stadium. A naming rights sponsorship is an ideal opportunity for an organisation to make their mark alongside an iconic sporting and events facility, in a time of major growth and rejuvenation for the Gosford CBD and greater region.
Central Coast Stadium.
Opportunity to develop your brand within the Central Coast Region
Opportunity to leverage a regional tourism market
National exposure from televised A-League and NRL matches
Benefits of the naming rights sponsor include:
The opportunity to market your brand at a highly visible sporting & community venue.
The opportunity to build on your brand through events held at the stadium.
A unique media opportunity.
The Stadium naming rights generated a total QI media value of $582,302 (balanced year on year), source - Repucom International Bluetongue Stadium 2011/12 End of Year Media Exposure Report.
Benefits
Central Coast Stadium.
Corporate hospitality benefits:
• Premium Corporate Suite in a prime position located in the Western Stand, to accommodate up to 16 guests, for use at all stadium events
• 2 x VIP car parks within the stadium for all events
• 10 complimentary tickets to all Ticketed events held at the stadium
• Stadium Name (your choice of company name (subject to Council approval)
• Stadium Logo (to be designed incorporating your company logo and venue locality name)
• Branded Items, including all venue stationery (letterhead, fax covers, with compliment slips, envelopes, business cards etc.)
• Stadium web site prominent with logo placement and supportive banner acknowledgments
• Opportunity to host private dinners or lunches on the main field for special clients
• Opportunity to host team building activities at the venue
• Opportunity to attend training sessions
• Branding subject to negotiation
• External stadium signage, with Central Coast
• Highway exposure
• Public area signage
• Perimeter fence signage
• Identification on stationery, event tickets, website, etc
• Digital media profile
• Recognition on the video screen at Central Coast
• Mariners home games
• Game day promotional activities to showcase your business
Central Coast Stadium.
TERMSAND CONDITIONS
Gosford City Council is seeking to enter into a long-term agreement with a preferred sponsor for an initial period of five (5) years. Offers for extended or reduced periods will also be considered.
The naming rights sponsor will be responsible for all costs associated with the production, installation, removal and maintenance of approved signage and or advertising.
The Hunter Councils Hunter Councils EOI Conditions of Registration will govern this EOI.
Central Coast Stadium.
1
2
3
Media room (9 person capacity, internet connection, air conditioned)- Camera decks (top tier of the western grandstand and above the scoreboard) Process & Assessment Criteria
Process & Assessment CriteriaProcessThis approach to the selecting of a potential sponsors comprises:
Formal Invitations by Council to Short Listed respondents to provide final sponsorship offers.
Respondents should be aware that this EOI is the first step in a two stage process and that tenders will only be requested from a short list drawn from the Respondents who respond to the invitation to register interest.
Notwithstanding the above, Council is not bound to proceed to Stage 2.
Council is under no legal obligation of any kind to any Respondent unless and until a contract has been executed with the successful Tenderer.
This EOI is for the purpose of determining a shortlist of suitable naming right sponsors.
Respondents will be assessed for suitability on the basis of the EOI submitted.
Stage
1Stage
2Central Coast Stadium.
Media room (9 person capacity, internet connection, air conditioned)- Camera decks (top tier of the western grandstand and above the scoreboard)
Assessment Criteria
Council is not bound to shortlist any EOI submitted. Council, in its discretion, will accept an EOI that it determines is likely to provide the most advantageous result. Submissions will be assessed on “conformity to the documentation” and the following criteria:
• Proposed level of investment.
• Added value the sponsorship provides.
• Defined partnership objectives and requirements.
• Venue compatibility, fit with the Central Coast, the stadium & Council.
• Company details, activities, branding and image.
• Ideas for growing number of events held at the stadium.
Central Coast Stadium.
Central Coast Stadium.
PrivacyTenderers are advised that all (if any) personal information
required to be provided with their tender submission is intended only for use by Council staff. The purpose being for the
assessment of tenders (in accordance with the Local Government Tendering Regulations). The information will be stored in
accordance with the requirements of the State Records Act 1998.
Closing Date
Further information:
Central Coast Stadium.
All enquiries relating to the proposed contract must be directed to the nominated Project Officer, between 8.00am and 4.00pm, Monday to Friday. Verbal enquiries must be confirmed in writing. The Project Officer is Kath Casey, Manager Central Coast Stadium on either telephone (02) 4304 7697 or e-mail [email protected]. Confirmation of EOI’S received and shortlisted respondents are available from council’s website.
Expressions of Interest for the Naming Rights of Central Coast Stadium close at 1pm on Tuesday 1 April 2014
Details and instructions for the lodgement method are enclosed within the attached tender document.
Documents are available from council’s website in the Tenders and EOI section.