center for sustainable destinations misión guiar a los destinos turísticos alrededor del mundo...
TRANSCRIPT
Center for
Sustainable Destinations
Misión
Guiar a los destinos turísticos alrededor del mundo hacia la
excelencia
Center for
Sustainable Destinations
Funding members and partners of CED
Center for
Sustainable Destinations
Delivering strategic information on the major issues related to destinations.
Mission:
CED
Developing their competitiveness
Facilitating the achievement of their sustainable development objectives
Improving the quality of the experience offered to tourists
Strengthening the geographic character of destinations, which includes their environment, their culture, their aesthetics, their heritage, and the well-being of their inhabitants
To guide destinations around the world toward excellence by:
Center for
Sustainable Destinations
Potential SMED partners are :
SMED Partners
Organizations having recognized authority, government power over tourist activities at the destination
municipalities their tourism bureaus promotional bodies
Center for
Sustainable Destinations
SMED Guiding principles
CulturalCultural
richnessrichness
Physical Integrity Physical Integrity
and landscapesand landscapesBiological Biological
DiversityDiversity
Environmental purity Environmental purity
and resource and resource
efficiencyefficiency
Local quality of life Local quality of life
and social and social
prosperityprosperity
Local control and Local control and
involvement involvementEmployment Employment
quality quality
Visitor fulfillmentVisitor fulfillment
Appropriate market Appropriate market
positioningpositioning
Economically viable Economically viable
tourism destinations tourism destinations
and enterprisesand enterprises
Quality of Quality of
governancegovernance
Evaluate outcomesEvaluate outcomes
Center for
Sustainable Destinations
The criteria used to differentiate between the major typologies of touristdestinations gave the SMED different options in terms if geographic
localization and leaded to the identification of the following
Typology of Destinations:
1. Urban destinations
2. Coastal destinations
3. Mountain destinations
4. Rural, nature, and discovery destinations
4 types of destinations
Center for
Sustainable Destinations
The SMED evaluation of a destination assigns a grade by field of excellence to allow a destination to clearly identify fields that may constitute weak points (to improve them) or strong points (to be promoted in its communications) and facilitate the use of the SMED as diagnostic tool, as well as a tool for progress and management.
Fields Categories
Destination Sustainability
• Environment • Urban Planning and Heritage
Organisation • Governance • Marketing & Sales • Information and Welcome • Security
Fields of Excellence:
Center for
Sustainable Destinations
Fields Categories
Activities • Major activities / destination positioning• Cultural• Nature Discovery• Sports & Physical Activities• Well Being• Education• Shopping• Religion• MICE• Entertainment
Services • Transport• Accommodation• Food and Beverage• Supporting Services
Fields of Excellence: Fields of Excellence:
Center for
Sustainable Destinations
• Consultation workshops
• On site visits
• Interviews with local key stakeholders
• SMED questionnaires (3 months prior to the visit)
• Preparation of the visit
• Analysis of the information and recommendations identification (2 months aprox.)
A visit is done normally in 5 days :
Center for
Sustainable Destinations
Usages of the SMED:
• Diagnostic Diagnostic tooltool
The SMED is not only a measurement system,
it gives real value added, being a:
•Tool of Tool of progress progress
•Tool of Tool of management management
•Tool of Tool of collaboration collaboration
•Tool of marketTool of marketpositioning positioning
•Tool for Tool for comparative comparative
analysisanalysis
•Communication Communication tooltool
Center for
Sustainable Destinations
Recommendations
Center for
Sustainable Destinations
• The best practice experience coming from all around the world to be applied within the destination.
The tourist destinations that agree to participate in the development of the SMED by receiving CED delegates will obtain the following benefits:
Benefits for Destinations:
• Recognition as an innovative destination seeking excellence through their involvement in the development of the SMED, a global-scale project;
• The uniting of local decision-makers and operators, public and private, around a mobilizing project aimed at developing the sustainable performance of the destination’s tourist activities;
• The acquisition of general advice and recommendations on the development and management of the destination, which will help the destination to improve its excellence;
Developing a network of destinations worldwide
committed to excellence in partnership with the CED
Cantons-de-l’Est
Mexico CityRiviera Maya
Douro Valley
Madeira
Andorra
Jeddah
Chengdu
SMED Destinations worldwide
Tela
SamosMontreal
Abitibi -
Temiscamingue
Crete
Environment
Economic Social
Sustainable
Equitable
BearableViable
Center for
Sustainable Destinations
Today sustainable development is still an advantage, soon it will
be a requirement. Develop the « green marketing ». Decrease the environmental impact of
accomodation establishments.
Set up an ecological certification program,
apply it and promote it.
Increase the use of local products and
services.
Diversify the tourist source markets.
Center for
Sustainable Destinations
Mexico City, Mexico
Local and regional purchases.
Speed up the transition towards
the use of ecological navigation
systems.
Cantons de l’Est, Québec, Canada
Promote the use of bicycles.
Emphasize the City’s cultural character extending
the tourist experience to another different areas,
besides the historic downtown.
Center for
Sustainable Destinations
Riviera Maya, MéxicoFind a solution to the garbage
disposal problem.
Measure the CO2 impact from the
tourism industry.
Introduce in the touristm industry
a greenhouse gas compensation
method . Alternative energy sources.
Center for
Sustainable Destinations
Developing the product in all the municipalities of the zone.
Improve the interpretation through inclusive maps.
Sign the Geoturism Charter
Douro Valley, Portugal
Center for
Sustainable Destinations
Install sewage treatment plants and compost
systems in resorts and hotels.
Establish destination’s development limits.
Create an environmental observatory.
Apply the Lighting Practice Guide to reduce
the light pollution.
Madeira, Portugal
Center for
Sustainable Destinations
Recover the historic downtown.
Blend in the urban and architectural development.
Set up a Muslim religion interpretative museum.
Jeddah, Saudi Arabia
Center for
Sustainable Destinations
Many destinations are preparing their Development Planns with a view to 2030.Set up goals in time 2015, 2020, 2025, 2030… etc.
Purchase of local and regional products.
Lack of collaboration in destinations worlwide, disassembled industry.
Investment in human capital in technic, management and directorship areas.
Center for
Sustainable Destinations
T
H
ANK YOU