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Vodafone Aagomoni
Since the last 15 years, on the occasion of Durga Puja, Vodafone
conducts an event named Vodafone Aagomoni. This event takes
place on the night of Mahalaya and it airs on Zee Bangla where
millions of viewers watch it live and enjoy the show. Vodafone
Aagomoni witnesses many famous artists like Mahalaxmi Iyer,
Vikram Ghosh, Taufiq Qureshi, Tanushree Shankar, Rupankar,
Somlata, Joy Sarkar etc every year.
Vodafone Day
Vodafone Day is the biggest
event that Vodafone conducts
every year. This event includes
employee performance along
with celebrity performance.
Preparations for the events start
from 2 months before. Employee
performances are choreographed
by professional choreographer
making the competition tough
among themselves. Celebrities
like Shreya Ghoshal, Bappi
Lahiri, Usha Uthup, Shaan, etc.
Perform in the event.
2,500 employees and
their family
participate and
make it a gala event.
Golden Jublee CelebrationGyan Bharti Celebration
Gyan Bharati School celebrated their
Golden Jubilee through a grand event
in which more than 5,000 students
participated. The then Hon. Governor.
Sri. M.K. Narayanan graced the
occasion.
The Royale Brand Ambassadors
Asian Paints always value their network &
people associated with The Royale BRAND
AMBASSADORS is a platform where all
dealers are accredited as the brand's
ambassador. The program was designed
before Durga Puja for Eastern Region
Dealers to associate with them. Actress
Raima Sen & Samira Reddy also performed
to give a Royal Treat to the special team.
The whole team was overwhelmed with the
ecstasy of the event.
10 Million Celebration
Vodafone 10 Million Success
Celebration is one of its kind; over
1,200 employees participated in the
concert to celebrate FIRST “10
MILLION” CUSTOMERS in West
Bengal.The event was organized at ITC
Sonar Bangla, Kolkata and top SLTs of
Vodafone was present to grace the
occasion.
Yamaha SZ Series Launch
Launch of a motorcycle is always
exciting. We took the next step to give it
a VROOM effect.
Yamaha SZ Series was launched in East
India with dazzling effects (Innovative
Launch Pad was Developed).
The top management of Yamaha was
present with all media and delegates
This launch helped to generate lot of
excitement in the market.
Maxximo Mini Van Launch
Organized at ITC Sonar, Kolkata, the event has witnessed the MAXXIMO MINIVAN launch. The MUV type
B+ segment vehicle has a diesel engine with a seating capacity 1 of 8. The launch conference has seen
the vehicle model strolling slowly into the ramp amidst awesome smoke and light effect.
Navistar Launch
Mahindra launched NAVISTAR- the commercial vehicle to be used for
heavy logistics. The event was organized at Swabhumi, Kolkata.
Tata Prime LaunchThe Ultra range of international standard light commercial
vehicles set new benchmarks post its launch in India. We
have made the launch GRAND & experienced its
GRANDNESS Kolkata, BIH & Odisha dealer officials
participated with media delegates to witness the grandeur
of the product with glittering lights & effects.
Toyota Crysta Launch
Toyota launched one of its dynamic products
Innova Crysta in three different locations i.e.
Bhopal, Jaipur, and Indore. The launch was
inaugurated & headed by two Toyota officials
Amakasu San and Arun Chapra who were the
imminent speakers for the launch. The event
comprised of a special performance by
Priyanka nagi, a vibrant participant &
performer in Indian Idol season 4. The Toyota
officials were engaged in entertaining and
mesmerizing games and activity, over the
entire event launch was a great sensational hit.
Kwality Walls
Kwality Walls Moo was launched at Grand Oberoi Hotel, Kolkata.
Gorgeous Bollywood star Malaika Arora Khan graced the
occasion with her presence. Twenty kids of various schools
across the city were chosen through a drawing competition to
participate in the event. Kids along with their mothers took up a
karaoke challenge during the event. The launch was covered by
the press.
Birla Cement Launch
Birla Cement, a company of M.P. Mirla Group, launched their new
brand of cement-Birla Samrat UNIQUE, at ITC Panchwat. This new
brand of Cement promised tough and strong construction
qualities.
Revlon Product Launch
Revlon launched its product Street wear color rich with four variants. These four
variants were for four different kinds of mood of a customer. Professional models
were groomed and dressed up as per four different moods and a successful fashion
show was conducted.
Vodafone 4G LaunchKolkata & ROB
We have successfully launched Vodafone 4G in Kolkata &
ROB & ANE organizing Press Meet, Rally with more than
100 bikers, more 100 men & women traditionally dressed,
Inflatable Zoozoo. During the launch we have impacted OOH
innovation with hoardings and Giant Cutouts
Guwahati 4G Launch
We have explore the telecom market with Vodaonfe
4G launch in Guwahati conducting Press Meet &
Market storming.
Various Product Launches
We have also organized various Product Launches
of companies like Somany Tiles, Bharat Petroleum
Company Limited, GSK Group and many more
NLGI Conference In Association with Balmer Lawrie
The 19th Lubricating
Grease Conference of
NLGI India Chapter
was successfully
organized in the holy
city of Varanasi
between 2nd to 4th
February, 2017.
Abybaby Events Pvt.
Ltd. was the proud
associate to organize
the conference and
cultural events.
Please find few
glimpse below.
Vodafone Strategy Meet
This event takes place at the start of every financial year where business strategy for the whole year is discussed. Vodafone Strategy
Meet is unlike any other strategy meet of any other brand because serious discussions during this conference take place in a very
comical way and thus preparations for this event is done accordingly.
Mahindra H1 Meet
This annual conference took place at Swiss Hotel, Kolkata. High
officials of Mahindra and dealers of the Eastern Region met to
review the performance.
Maruti RDSE Convention
RDSE Convention takes place ones a year at every
Zone. RDSE 2015 was also attended by the National
Head of Maruti Mr. RS Kalsi.
PC Chandra “Samman”
PC Chandra Samman is a yearly event. Selected retired artists from
Bengali Film Industry are felicitated and gifted with a pension
scheme as a token of respect. Celebrities like Soumitra Chatterjee,
Rituparna Sengupta and many more attend this event.
Vodafone Rewards Ceremonies
Mahindra Great Bangla Warrior Awards
Vodafone Activities
Vodafone conducted various activitites in ROB, Bihar and Jharkhand Circle.
Tata 407Pragati Yatra
The Caravan will portray itself as a mobile dealership with all facilities. The main
objective of creating this virtual showroom is to reach rural customers and to give
all the facilities to the buyers in one spot.This activity was conducted throughout
the state of West Bengal and tremendous enquiries were generated.
Lenovo Road Show
A road show to promote Lenovo “All in One” Scheme across Bengal.
Ceat Road Show
A roadshow to increase footfall at Ceat authorised outlets by
conducting various engagement activities involving people.
Mahindra Earth Master
The newly launched Mahindra Earth Master was carried on a trailer and displayed across the
towns of West Bengal, Bihar and Orissa. This was a three month long campaign which included
educating the TG about the product.
Raaho ka Sikandar
Raaho ka Sikandar was an activity to celebrate one lakh
customers of Mahindra Bolero Maxi Truck. During this
activity, all the maxi truck customers who had driven
their vehicle more than 1,00,000 kms were felicitated as
“Raaho ka Sikandar” with a crown and a cape.
Vodafone M-Pesa
Vodafone M-Pesa app promotion was done through a very unique Nukkad-Natak. The script of
the Natak was how M-Pesa app can make life and money transfer easy. This activity was
conducted throughout Bengal.
Ultratech Road Show
Ultratech road show was conducted in rural towns of West Bengal,
Bihar, Jharkhand
Mahindra Tractor
Mahindra Tractor road show was a 30 days long activity carried
out in entire West Bengal
Mahindra LYLF
We did an extraordinary rally event with more XX
number of people conducting experiential drive in
Siliguri
Yamaha Racing Rider Tech Challenge
Sound of throttle, amazing and daring stunt and the zip-off speed were the highlights of Yamaha Racing Rider
Tech Challenge Event at Aizwal. It was appreciated and applauded by a large enthusiastic crowd.
Vodafone Eastern Mountain Safari
Small wheels turn by the firing roads, big wheels by the grace of god.
Everytime the wheel that goes round is bound to cover a little ground.
Scorpio Lifestyle
Baichungb Bhutiya at Taj Bengal. From penalty box to
penaltyment moment before zipping of the Mahindra Lifestyle
Model of exuberant Mahindra Scorpio.
Sunfeast Open 2006
A tableau processon was held for the Sunfeast Open Tennis
Tournament inauguration. The processon covered the roads of
Kolkata
Honda Rally
A rally was conducted from Santragachi to Burdwan with expert bikers invited
from all across Bengal. This rally was to promote the range of sports bikes that
Honda offers.
Vodafone Skype Activity
Poila Boishak 2015, will be remembered by the people of Durgapur, Asansol
and Siliguri for a long time. We connected these three places over a Video
Conferencing software using Vodafone Superfast 3G network and did let
people of these cities, who are miles apart from each other,
celebrate Poila Boishak together.
Mobile StorePromotion
After the newly launched Mobile
Stores across the city, we did a
mall promotion for them
promoting various schemes and
discounts they offered.
Mall Promotion for Mahindra Scorpio
The New Generation Scorpio launched and promoted across various
malls in Kolkata.
Verito Space Ka Challenge
This activity was conceptualized keeping in mind the USP
of the new Verito Vibe.
Tata Tiscon
A very unique activity was conducted to promote Tata Tiscon named
“Go for Goals.” A goal post made up of Tata Tiscon inflate was
installed at pre decided locations and the challenge Go for Goals was
thrown to people. This activity was conducted across west Bengal.
Go Cheese
Bengalees are crazy about egg rolls, chicken rolls or a
mutton roll may be. This love for rolls let us conceptualize
Go Cheese activity. Various fast food stalls were targeted
where our skilled manpower went and educated the stall
owners about the use of Go Cheese in rolls and making it a
more tasty one.
Britannia
This unique activity was conceptualized targeting the wholesalers in the market of the
district town of West Bengal. A special scheme was initiated for the customers on
buying Britannia Marie Gold Biscuit. To popularize the scheme, these wholesale stores
were decorated with a gate, dangler and an inflate of Britannia Marie Biscuit which
around the market.
SONEPUR MELA
2016
Mahindra & Mahindra
We designed the entire concept of Mahindra & Mahindra
gallery at Sonpur Mela 2016 where M&M won 3rd position
for displaying the range as an exhibitor & 1st position as
a non government sector.
Stall Execution Of Mahindra &Mahindra at Milan Mela 2016
Yamaha Bike Display Activity
A promotional campaign to promote Yamaha sports bikes was
carried out in various targeted pockets like malls, clubs and
different auto fairs. This activity gave boost directly to the
sales.
Tata MotorsLoan Cum Exchange Mela
Tata Motors organized Exchange and Used Car Utsav at various
in West Bengal, Bihar and Orissa.
Vodafone SKH
Relentless effort was appreciated by Vodafone for its retailers who were
invited at „Score Koto Holo Meet‟ at Nicco park. Enjoyment was at its
brim. Wide choice of products were displayed for purchase against
redeemable points.
Charismatic Toyota Carnival
Promotion of Toyota cars through caravan activity and creation of virtual
showroom gather enough demand during the seven cities tour in entire East.
Mahindra Grameen Tractor Mela
A chain of several loan melas was carried out in various rural
district towns of West Bengal and Bihar to promote Mahindra
Tractors. Farmers were invited to the mela venue through a
strong pre-activity. Spot booking and easy EMI facilities were
provided to trigger sales.
HEROARD Loan Mela
More than 21,000 customers got a unique
experience of finding Hero bikes in their
neighborhood for test rides and proper
enquiry.
The excitement of the people could be
identified by the number of vehicles
bought from these mela‟s. We managed to
deliver more than 2,000 bikes across Bihar
and Bengal from a common platform and
more than 10,500 test rides were imparted
to the customers.
TIPL Road Show
Mrs Nikon, the Business Head - Asia of Caterpillar Inc, holding 2nd position
in the organizational hierarchy in global level, paid a graceful visit to the
ongoing Roadshow promoting CAT 424B, the Backhoe Loader in West
Bengal carried out by Abybaby. Her esteemed presence uplifted the stature
of the road show. She appreciated our work and highly praised the
approach of our execution of the activity. She also encouraged the on
ground team to keep up the good work. Abybaby is grateful to her for the
visit and appreciation.
Vodafone Super Route
An innovative way to connect Vodafone
SuperNet data speed & awaiting crowds
at famous puja pandals we created
Vodafone Super Route, a dedicated alley
to walk into the puja pandal and come
out without wasting time.
Mobile Banners
Starting from Backpack, LED Backpack
we are expertise in Toto Branding,
Rikshaw Branding, Mobile Hoardings
and many more.
Odeon Theater Festival
Promotion of the prestigious
Odeon Theater Festival through
showcasing of the live characters
of Ram, Ravana & Ram Mohan
on the roads all over the city to
generate the dramatic feeling of
the festival amongst the crowd.
Ekti Gacher Attokotha
Ekti Gaacher Attokotha was a CSR
activity that was executed across
Bengal. Through a strong Pre-
Activity we gathered kids, ladies
and gentlemen to a few selected
trees in a particular area of the
district towns of Bengal. All these
selected trees were branded with
Vodafone branding and we got
headphones hanging from these
trees. One could come to these
trees, pick up a headphone and
listen to their “Attokotha.” Fifty
thousand saplings were also
distributed to people through this
campaign.
HSW Innovation
HSW Innovation - Health and wellbeing as an agenda is followed across big
corporate houses. While everybody talks about drink and drive, over speeding,
electrical hazard etc. it is, however, seen that they tend to miss out on one
major aspect of safety, i.e. working at a height. There is no such campaign
which got developed and promoted at the ATL level speaking about working at
a height. Since these corporate spends a lot of money on ATL, we presented
campaigns which talked about the risks of working at heights.
NEWINITIATIVE
Down the years we have taken lots of new initiative which are Abybaby Online App,
Cost Effective Solution, Digitally Integrated Solutions, Customized Resicons, Corporate
Reward Tours etc.
Abybaby Online Application
We have introduced Abybaby Online Application
for enquiry generation from the activity spot by our
own promoters. It is very easy to operate so that
our clients also get easy access to the online
portal and get their activity reports quicker than
before.
CelebrityManagement
In different events we have
hosted eminent celebrities
over the years