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Economy & Policy News News

BS Reporter | Chennai/ Bangalore August 31, 2007 Last Updated at 00:00 IST

Cement dealers apprehensive of businessCement Plant

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While the cement sector is recording profits and seeing growth, some channel members (dealers) are concerned with the

'cut throat' nature of the business.

A survey by Feedback Consulting, on the channel satisfaction, covering members on their attitudes towards the business

and experiences in dealing with 23 major cement companies, revealed that one in five cement channel members is

apprehensive of being in the cement business.

The survey further showed that there was no pride in being a cement dealer and the next generation was not interested in

continuing with the family business. Higher incidence of apprehension was in tier 1 cities of the Western region.

Two-thirds of cement channel members were delighted with the experience of dealing with cement companies. This is

understandable given the profitable nature of the business presently. However, about one in 10 were not happy with the

brands handled.

The channel satisfaction survey was conducted during April-June this year covering 2,576 cement channel partners

across 31 centres.

The survey also measured channel satisfaction on over 80 parameters. Some parameters related to channel policy,

commercial terms, relationships and regional office empowerment were the more vital ones as the satisfaction levels with

firms were lower.

Some of the issues channel members were concerned with were of sub dealers who are serviced by the first-line dealers.

They are relatively more dissatisfied and feel neglected. They were also concerned about the increasing levels of direct

sales to large institutional buyers by companies.

On an all-India basis, a few key issues like poor attitude and experience were seen with the channel partners in the

Western region and Tier 1 cities in northern region.

The survey showed some companies performing well. In the west " Ambuja scored over its competitors, in south "

Madras Cement, Chettinad, in north "Mangalam, Bangur, and in the East " Ultratech, Ambuja, Century.

Read More

Feb Services PMI falls sharply

Indian services growth eased off the accelerator last month as new orders failed to keep up with January's blisteringpace, a business survey showed ...

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5/9


www.business-standard.com/article/economy-policy/cement-dealers-apprehensive-of-business-107083101053_1.html 5/9

year

Maharashtra Plan size for 2013-14 fixed at

Rs 49,000 cr

Cochin entity to become first govt shipyard

to get listed

Diesel under-recovery down to Rs 3.73 a

litre

PM intervenes to keep private interest in

PPP projects alive

Rajasthan set to unveil power tariff hike as

discom losses swell

Odisha to seek six more weeks to conduct

Niyamgiri Gram Sabhas

Uttarakhand: 6,000 Mw of hydropower to

be hit

Data adequacy grant to India non-

negotiable, says EU envoy

Escorts gains post Q2 earningsChina president takes charge of sweeping

economic reform plans

Markets continue to trade flat

Aarti Drugs surges on robust Q4 earnings

Oil down in Asia as poor US economic

data weigh

Pre-Market: Range-bound trade expected

Wall Street slips after Fed comments, but

Cisco surges

Yield on new 10-year G-sec expected at

7.25%

General insurance arm stake sale by

December: Sam Ghosh

Cochin entity to become first govt shipyard

to get listed

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Spot-fixing gate: a big blow to IPL and
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6/9


www.business-standard.com/article/economy-policy/cement-dealers-apprehensive-of-business-107083101053_1.html 6/9

Dravid

Chennai's Chandilya to pilot AirAsia in

India

Match fixing is IPL's underbelly

Public sector banks stop recruitment from

B-schools after court order

Is BlackBerry making the right move with

BBM?

Chennai's Chandilya to pilot AirAsia in

India

Inflation-indexed bonds from next month

Action against ICICI, HDFC & Axis Bank

after they reply to show-cause notice

Entry fee protest: Transporters' stir

continues in Goa

Good time to invest in rate-sensitivestocks, say analysts

Arvind Kejriwal questions Sibal's

Vodafone move

Public sector banks stop recruitment from

B-schools after court order

Spot-fixing gate: a big blow to IPL and

Dravid

Cobrapost | RBI sends showcause noticesto ICICI, HDFC and Axis banks

Is BlackBerry making the right move with

BBM?
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7/9



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