From: Nancy Trent/Pam Wadler Trent & Company, Inc.

594 Broadway, Suite 901 (212) 966-0024 pam@trentandcompany.com

For: Cellure Skin Care FOR IMMEDIATE RELEASE

INTERACTIVE SOHO SKIN CARE STORE REVOLUTIONIZES

THE BEAUTY GAME - October Launch Brings New Standards to Skin Care Retail Experience -

NEW YORK – Those looking for the fountain of youth may just discover it along the

cobble streets of New York City, as well as the most personalized and distinguished

shopping experience to date. Beautifying New York’s SoHo neighborhood this October

is Cellure, the complete skin care enterprise and store.

The beauty brainchild of the leading stem cell research facility in Korea and

slated to launch this fall, the Cellure store is an interactive beauty concierge. Boasting

an in-store experience and a skin care line so cutting-edge, patrons stand to be

astonished. The Cellure store will feature an innovative retail affair in which self-

guided, hands-on computerized booths submerge customers into an interactive trial of

skin care and product tutorials. Emphasizing a spa-like atmosphere, Cellure’s flagship

store will educate shoppers on the line’s six advanced skin care products – skin

cleanser, balancing toner, serum booster, eye treatment and a day cream – and cater

to each personal facial need.

“We are proud to say that those in search of the ultimate beauty experience

need not look further than Cellure,” said Director of Business Development Donna Lee.

“Our store’s concept is just as revolutionary as the products themselves,” she added,

“our technology is not only applied to our stem cell research and skin care products but

also to our retail experience, we work to surpass all expectations.”

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RETAIL EXPERIENCE REVOLUTIONIZES SOHO 2-2-2

Visitors will even leave the store with an exclusive “before” Cellure Stem Cell Skin

Care photo in which they are encouraged to return at a later date to compare their

facial repair and progress.

Cellure is the first skin serum to use adult, human stem cells to rewire signs of

aging. Containing a pure protein complex of small and highly concentrated cells, each

product is immediately absorbed to produce instantaneous visual results and regenerate

dead or damaged cells.

New York City’s SoHo neighborhood will regain its youth this October with the

personalized addition of Cellure.

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EDITOR’S NOTE: For more information about Cellure Skin Care, or to arrange an interview

with Donna Lee, contact Nancy Trent or Pamela Wadler at (212) 966-0024.