celebrity endorsement

Celebrity Endorsement



What is Celebrity?

• Celebrities are people who enjoy public recognisation by a large share of certain group of people


What is celebrity endorsement?

• A form of brand and advertise campaign that involves a well known person using their fame to help promote a product or service.


Help to establish a company or Business

Easily recall the

product or Brand


Popular personality have their own followersHelp to recover company’s image using famous

person for Advertising


Market Value

Name Awareness

Costumers interpretation processing of information

Provide value to the firm

Brand Association

Proprietary assets

Brand Loyalty

Perceived Qualily

Brand,QualityName

Symbol


Psychographic ConnectA celebrity may help product in affecting Psychological profile

of potential buyers hence it directly affects the marketing strategies

C:/Users/computer/Desktop/Ranbir Kapoor,Virat Kohli Anushka Sharma Pepsi AD (1).mp4

C:/Users/computer/Desktop/Ranbir Kapoor,Virat Kohli Anushka Sharma Pepsi AD (1).mp4


Associative Benefits

Just by getting

associated to a product a celebrity may push

the sales of any product


Disadvantages of celebrity EndorsementRisks associated with the celebrity endorsementNegative publicityOver shadowingOver useExtinctionFinancial risk


Multiple endorsementCelebrities endorsing one brand and using another brand

Celebrity EndorsementThank you

celebrity endorsement

Education