CA RM I N DYon iPhone & iPod Touch

On March 22, 2011, Appsolute Media released Carmindy’s first smartphone app to the Apple iTunes App Store...

...and threw a huge launch party in Tribeca in NYC

Get ready to Carmindize your look!

Create a personalized Profile avatar with your own skin tone, hair color and eye color. Based on your specifications, the Carmindy App will help you "Carmindize" your look by offering you a variety of looks with 1,000+ drugstore and department store products, shades, and techniques customized for you!

If you want further help perfecting your look, watch one of Carmindy's 16 Exclusive Video tips which will guide you step-by-step through your makeup application.

In the Notebook section of the App, you can even save a gallery of your completed looks, tips and even add pictures of yourself tagged with the looks for future reference. Once you feel Positively Beautiful share it with your friends right from the App via twitter and email to show them how gorgeous you look!

If you want to make sure that you get all of the right products for your new looks, look no further than your personal Shopping List! Your list will display all of the products you’ve added, sorted by Look or by makeup category. Carmindy has even offered options for each product, both pricier department store brands and high quality drugstore alternatives.

The app’s main features include:

•16 Exclusive Videos with valuable tips and inspiration from Carmindy

•Custom face avatar creator

•Carmindy’s signature beauty Looks, tailored for your avatar

•Notebook, camera, and sharing tools to record and celebrate your beauty

•Shopping lists sorted according to Look or Makeup Category

•Carmindy’s Twitter posts, links to her books, and more!

How Carmindy’s App Works

Screens from Carmindy’s App

Screens from Carmindy’s App

NEW YORK, NY – March 22 2011 – Celebrity makeup artist for TLC's hit show "What Not to Wear" Carmindy and Appsolute Media today announced the launch of the “Carmindy” application, available today for the iPhone and iPod Touch in the App Store for $4.99. The new app brings Carmindy's most celebrated cosmetic looks to the iPhone, allowing women to create their own custom profiles, favorite looks and makeup techniques. An iPad version of the Carmindy app will be available in 30 days.

Carmindy has a simple approach to beauty. "I'm all about using the right products in the right places to highlight a woman's best features and natural beauty," she said. "Now I can communicate my latest makeup techniques and tips to women on the go, and thanks to the app's sophisticated, yet simple-to-use design by Appsolute Media, I believe we're launching the most robust and helpful beauty app on the market today."

Users of the Carmindy app will be able to easily create their own custom profiles by selecting skin tone, hair color, and eye color and then browse through 8 step-by-step beauty tutorials and product lists. For each look, skin tone and hair color combination, Carmindy has selected the perfect make-up in both drug store and beauty brands with over 1000 different variation to help women find the products that are right for them. The app also includes 16 exclusive video tips, a notebook and camera feature to help women keep track of favorite looks and techniques and share them with friends.

Carmindy is always looking for the next great way to communication with her fans. She writes a monthly e-newsletter featuring answers to questions submitted through her website at www.carmindy.com, and is a freelance beauty writer for the high-traffic beauty website DailyMakeover.com. The renowned makeup artist has worked with top magazines like InStyle, Elle, Marie Claire and Cosmopolitan, and has published three popular books. In addition to her hit TLC show "What Not To Wear," she also has her own breakthrough cosmetic line, Sally Hansen Natural Beauty Inspired by Carmindy.

"We're extremely proud to be working with Carmindy to bring her natural and fresh vision of beauty to the iPhone, iPod Touch and iPad," said Appsolute Media's President Jon Kobrin. "Now millions of women with varying complexions, skin types and budgets can take advantage of Carmindy's beauty tips and techniques, anytime and anywhere. With Carmindy’s guidance we plan to introduce more looks in the coming months, as well as other features to help women make the right makeup decisions."

The Official Press Release

Press & Blogger Coverage

Release of the app was covered heavily by Daily Makeover and other widely trafficked beauty blogs, social media and online publications.

Carmindy hits the ‘New & Noteworthy’ section on the front page of the App Store

Carmindy App #2 in Top Grossing Lifestyle Apps on the App Store

NEW YORK, NY - April 11, 2011 - Appsolute Media today announced that after two weeks in the App Store, the Carmindy makeup app has been selected as a featured app in the New & Noteworthy List across the entire Apps Store. The Carmindy app has also hit the Top 10 Most Downloaded Paid App and Top Grossing Lifestyle Apps Lists. Carmindy, the renowned makeup artist on TLC's hit show "What Not To Wear," has now brought her celebrated cosmetic looks to the iPhone. The app allows women to create their own custom profiles (skin tone, hair color and eye color), choose their favorite looks and learn Carmindy's wonderful and easy makeup techniques.

Aside from working with the industry's top beauty lifestyle magazines like InStyle, Elle, Marie Claire and Cosmopolitan, Carmindy has also authored three popular books and writes a top beauty blog on DailyMakeover.com, and she has her own hugely successful breakthrough cosmetic line, Sally Hansen Natural Beauty Inspired by Carmindy.

"I am thrilled with the exploding interest in my new app, which helps women select the right makeup and styles for the right places to enhance their best features and natural beauty," Carmindy said. "I credit Appsolute Media for designing the app to make it easy to use for women of all complexions, skin types and budgets, and embracing my simple and fresh approach to style and beauty."

Users of the Carmindy app can easily create their own custom profiles by selecting skin tone, hair color and eye color and then browse through eight step-by-step beauty tutorials, with more looks on the way. For each look and personal profile, Carmindy has selected the perfect makeup in both drug store brands and beauty brands with over 1000 different variations to help women find the products that are right for them. The app also includes 16 exclusive video tips, a notebook & camera feature to help women keep track of their favorite looks and share them with their friends.

"We're extremely pleased with how well the new Carmindy app is being received," said Appsolute Media's President, Jon Kobrin. "With Carmindy's guidance, we plan to introduce more looks in the coming months, as well as an iPad version of the app and a number of other features to help women take advantage of Carmindy's beauty tips and techniques, anytime and anywhere."

‘New & Noteworthy’ Press Release

THE LAUNCH PARTY

THE LAUNCH PARTYThe launch party for Carmindy’s app was held at the completely deck-out 92Y in Tribeca NYC, and was filled with visual, audio, culinary, and branded highlights at every turn. The event featured:

• Turquoise ‘red carpet,’ with a step & repeat branded with all sponsors, with press photography and interviews

• Who’s who guest list of New York beauty, entertainment, tech, consumer brands, and celebrity personalities

• “Beauty Bar” featuring Sally Hansen products and cosmetic experts providing consultation and applications

• Staff from DailyMakeover.com providing walk-through tours of the app

• 70 large format wall-mounted images of graphics and products from the app

• Video loops of the app, Carmindy’s videos, and Appsolute Media branding on multiple plasma screens

• Catering and specialty drinks by Mari Vana

• DJ Omi spinning the night’s soundtrack from within a co-branded Carmindy & Appsolute Media DJ booth

• A grand birthday splash with cake and sparklers to celebrate Carmindy’s birthday

• Gift bags from Sally Hansen for all party guests

iTunes reviews

iTunes reviews

Appsolute Media produced a series of videos to promote the app and to provide additional insight into its creation.

Promotional Video Click here to view.

Behind The Scenes Video Click here to view.

Launch Party Video Click here to view.

VISIT

EMAIL

CALL

APPSOLUTEMEDIA.COM

INFO@APPSOLUTEMEDIA.COM

212.518.2696

FOR MORE INFORMATION ABOUT APPSOLUTE MEDIA SERVICES & PARTNERSHIPS: