Celebrating you!

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<ul><li><p> Welcome to Tom Peters PowerPoint World! Beyond the set of slides here, you will find at tompeters.com the last eight years of presentations, a basketful of Special Presentations, and, above all, Toms constantly updated Master Presentationfrom which most of the slides in this presentation are drawn. There are about 3,500 slides in the 7-part Master Presentation. The first five chapters constitute the main argument: Part I is context. Part II is devoted entirely to innovationthe sine qua non, as perhaps never before, of survival. In earlier incarnations of the master, innovation stuff was scattered throughout the presentationnow it is front and center and a stand-alone. Part III is a variation on the innovation themebut it is organized to examine the imperative (for most everyone in the developed-emerging world) of an ultra high value-added strategy. A value-added ladder (the ladder configuration lifted with gratitude from Joe Pine and Jim Gilmores Experience Economy) lays out a specific logic for necessarily leaving commodity-like goods and services in the dust. Part IV argues that in this age of micro-marketing there are two macro-markets of astounding size that are dramatically under-attended by all but a few; namely women and boomers-geezers. Part V underpins the overall argument with the necessary bedrockTalent, with brief consideration of Education &amp; Healthcare. Part VI examines Leadership for turbulent times from several angles. Part VII is a collection of a dozen Listssuch as Toms Irreducible 209, 209 things Ive learned along the way.</p><p>Enjoy! Download! Stealthats the whole point!</p></li><li><p>NOTE: To appreciate this presentation [and ensure that it is not a mess], you need Microsoft fonts:</p><p> Showcard Gothic, Ravie, Chiller and Verdana</p></li><li><p>Celebrating you!</p></li><li><p>Over-rated:</p><p>Big companies! Cool industries!Famous CEOs!</p></li><li><p>Over-rated:</p><p>Big companies! Cool industries!Famous CEOs!</p></li><li><p>Dick Kovacevich: You dont get better by being bigger. You get worse.</p></li><li><p>I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, How do I build a small firm for myself? The answer seems obvious: Buy a very large one and just wait. </p><p>Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics</p></li><li><p>#1 Exporter?</p></li><li><p>#4 Japan</p></li><li><p>#4 Japan#2T China#2T USA</p></li><li><p>#4 Japan#2T china#2t USA#1 Germany</p></li><li><p>Reason!!!</p><p>Mittelstand</p></li><li><p>Over-rated:</p><p>Big companies! Cool industries!Famous CEOs!</p></li><li><p>Jims Group</p></li><li><p>Jims Mowing CanadaJims Mowing UKJims AntennasJims BookkeepingJims Building MaintenanceJims Carpet CleaningJims Car CleaningJims Computer ServicesJims Dog Wash</p><p>Jims Driving SchoolJims FencingJims FloorsJims PaintingJims PavingJims Pergolas [gazebos]Jims Pool CareJims Pressure CleaningJims RoofingJims Security DoorsJims TreesJims Window CleaningJims Windscreens</p><p>Note: Download, free, Jim Penmans book: What Will They Franchise Next? The Story of Jims Group </p></li><li><p> etc.</p><p>PRSX/Paragon Railcar Salvage*</p><p>*Salvaged railcars into bridges, etc.</p></li><li><p>*Lived in same town all adult life*First generation wealthy/no parental support*Dont look like millionaires, dont dress like millionaires, dont eat like millionaires, dont act like millionaires*Many of the types of businesses [they] are in could be classified as dull- normal. [They] are welding contractors, auctioneers, scrap-metal dealers, portable toilets, dry cleaners, re-builders of diesel engines, paving contractors </p><p>Source: The Millionaire Next Door, Thomas Stanley &amp; William Danko</p></li><li><p>Over-rated:</p><p>Big companies! Cool industries!Famous CEOs!</p></li><li><p>Mission impossible?</p><p>$36B/98</p><p>minus $675M/07</p></li><li><p>Market capitalization lost per day, 1998-2007: $10,000,000/Day</p></li><li><p>Over-rated:</p><p>Big companies! Cool industries!Famous CEOs!</p></li><li><p>Whats Left?</p><p>SMEs! Real industries!Excellent CEOs!</p></li><li><p>Tom Peters X25*</p><p>EXCELLENCE. ALWAYS.</p><p>Mind Consulting/Bologna09 November 2007</p><p>*In Search of Excellence 1982-2007</p></li><li><p>All you need to know </p></li><li><p>25</p></li><li><p> a blinding flash of the obvious Manny Garcia</p></li><li><p>All you need to know </p></li><li><p>A man without a smiling face must not open a shop. Chinese Proverb</p></li><li><p>This is it:All you need to know </p></li><li><p>TP: How to flush $500,000 down the toilet in one easy lesson!!</p></li><li><p>&lt; CAPEX&gt; People!</p></li><li><p>This is it:All you need to know </p></li><li><p>R.O.I.R.</p></li><li><p>Return On Investment In Relationships</p></li><li><p>You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you. Dale Carnegie</p></li><li><p>Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart. </p><p>Henry Clay</p></li><li><p>Happy Birthday! </p></li><li><p>The deepest human need is the need to be appreciated.</p><p>William James</p></li><li><p>THE PROBLEM IS RARELY/NEVER THE PROBLEM. THE RESPONSE TO THE PROBLEM INVARIABLY ENDS UP BEING THE REAL PROBLEM.</p></li><li><p>Relationships (of all varieties): THERE ONCE WAS A TIME WHEN A THREE-MINUTE PHONE CALL WOULD HAVE AVOIDED SETTING OFF THE DOWNWARD SPIRAL THAT RESULTED IN A COMPLETE RUPTURE. </p></li><li><p>The only thing you need to know </p></li><li><p>Conrad Hilton, at a gala celebrating his life, was asked, What was the most important lesson youve learned in your long and distinguished career? His immediate answer: remember to tuck the shower curtain inside the bathtub </p></li><li><p>Hands On!People!Relationships!Sweat the small stuff!</p></li><li><p>Tom Peters X25*</p><p>EXCELLENCE. ALWAYS.</p><p>Mind Consulting/Bologna09 November 2007</p><p>*In Search of Excellence 1982-2007</p></li><li><p> 1982.(NOVEMBER)A BOOK.</p></li><li><p> Excellence1982: The Bedrock Eight Basics</p><p>1. A Bias for Action2. Close to the Customer3. Autonomy and Entrepreneurship4. Productivity Through People5. Hands On, Value-Driven6. Stick to the Knitting7. Simple Form, Lean Staff8. Simultaneous Loose-Tight Properties </p></li><li><p>Breakthrough 82* People! Customers! Action! Values! </p><p>*In Search of Excellence</p></li><li><p> EXCELLENCE. ASPIRATION.2006.</p></li><li><p>Why in the World did you go to Siberia?</p></li><li><p>Enterprise* ** (*at its best): An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum </p><p> concerted human potential in the wholehearted service of others.** **Employees, Customers, Suppliers, Communities, Owners, Temporary partners</p></li><li><p> 2007.SEPTEMBER.SYDNEY.DRUCKER TRIBUTE.</p></li><li><p> I have always believed that the purpose of the corporation is to be a blessing to the employees. * Boyd Clarke</p><p>*TP: An organization is, in fact and after all is said and done, a/the house in which most of us live most of the time. </p></li><li><p>Organizations exist to serve. Period.Leaders live to serve. Period.</p><p>Passionate servant leaders, determined to create a legacy of earthshaking transformation in their domain create/must necessarily create organizations which are no less than Cathedrals in which the full and awesome power of the Imagination and Spirit and native Entrepreneurial flair of diverse individuals is unleashed In passionate pursuit of jointly perceived soaring purpose and personal and community and client service Excellence. </p></li><li><p> We are a Life Success Company.Dave Liniger, founder, RE/MAX </p></li><li><p>EXCELLENCE.the rules.</p></li><li><p>Cause (worthy of commitment)Space (room for/encouragement for initiative) Decency (respect, humane)</p></li><li><p>It was much later that I realized Dads secret. He gained respect by giving it. He talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a bishop or a college president. He was seriously interested in who you were and what you had to say.</p><p>Sara Lawrence-Lightfoot, Respect</p></li><li><p>Cause (worthy of commitment)Space (room for/encouragement for initiative-adventures) Decency (respect, grace, integrity, humane) service (worthy of our clients &amp; extended familys continuing custom)excellence (period)</p></li><li><p>Cause (worthy of commitment)Space (room for/encouragement for initiative-adventures) Decency (respect, grace, integrity, humane) service (worthy of our clients &amp; extended familys continuing custom)excellence (period) servant leadership </p></li><li><p>Cause Space Decency serviceexcellence servant leadership </p></li><li><p>EXCELLENCE. one idea.1966-2007.</p></li><li><p>What makes God laugh?</p></li><li><p>People making plans!</p></li><li><p> try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. it. Try it. Try it. try it. Try it. Screw it up. Try it. Try it. Try it. </p></li><li><p>drill. </p></li><li><p>This is so simple it sounds stupid, but it is amazing how few oil people really understand that you only find oil if you drill wells. You may think youre finding it when youre drawing maps and studying logs, but you have to drill. </p><p>Source: The Hunters, by John Masters, Canadian O &amp; G wildcatter</p></li><li><p>try things.</p></li><li><p>We made mistakes, of course. Most of them were omissions we didnt think of when we initially wrote the software. We fixed them by doing it over and over, again and again. We do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, were already on prototype version #5. By the time our rivals are ready with wires and screws, we are on version #10. It gets back to planning versus acting: We act from day one; others plan how to planfor months. Bloomberg by Bloomberg</p></li><li><p>Culture of Prototyping</p><p>Effective prototyping may be the most valuable core competence an innovative organization can hope to have. Michael Schrage </p></li><li><p>faIL. FAST.</p></li><li><p>Fail . Forward. Fast.</p><p>High Tech CEO, Pennsylvania</p></li><li><p>Natural selection is death. ... Without huge amounts of death, organisms do not change over time. ... Death is the mother of structure. ... It took four billion years of death ... to invent the human mind ... The Cobra Event </p></li><li><p>Reward excellent failures. Punish mediocre successes.</p><p>Phil Daniels, Sydney exec</p></li><li><p>try.Miss.try.</p></li><li><p>READY.FIRE!AIM.</p><p>Ross Perot (vs Aim! Aim! Aim! /EDS vs GM/1985)</p></li><li><p>No try. No deal.</p></li><li><p>You miss 100% of the shots you never take. </p><p>Wayne Gretzky</p></li><li><p> EXCELLENCE. INNOVATION. JOB ONE.ALWAYS.</p></li><li><p> INNOVATE. OR. DIE.</p></li><li><p>InnoTacs</p></li><li><p> revenue matters most </p></li><li><p>The Commerce Bank Model</p><p>Cost cutting is a death spiral.</p><p>Source: Fans! Not customers. How Commerce Bank Created a Super-growth Business in a No-growth Industry, Vernon Hill &amp; Bob Andelman</p></li><li><p>Our whole story is growing revenue. </p><p>Vernon Hill (Top-line driven; standard is bottom-line driven by cost cutting)</p></li><li><p>The Commerce Bank Model</p><p> over-invest in our people, over-invest in our facilities.</p><p>Source: Fans! Not customers. How Commerce Bank Created a Super-growth Business in a No-growth Industry, Vernon Hill &amp; Bob Andelman</p></li><li><p> We become who we spend time with </p></li><li><p>The Hang Out Axiom: At its core, every (!!!) relationship-partnership decision (employee, vendor, customer, etc) is a strategic decision about: Innovate, Yes or No </p></li><li><p>Measure Strangeness/Portfolio Quality</p><p>StaffConsultantsVendorsOut-sourcing Partners (#, Quality)Innovation Alliance PartnersCustomersCompetitors (who we benchmark against) Strategic Initiatives Product Portfolio (LineEx v. Leap)IS/IT ProjectsHQ LocationLunch MatesLanguageBoard</p></li><li><p> We become who we spend time with ii</p></li><li><p>WikiWorld: The Billion-man Research Team: Companies offering work to online communities are reaping the benefits of crowdsourcing.</p><p> Headline, FT, 0110.07</p></li><li><p>Educate for creativity </p></li><li><p>Human creativity is the ultimate economic resource. Richard Florida, The Rise of the Creative Class</p></li><li><p>Every child is born an artist. The trick is to remain an artist. Picasso </p></li><li><p>Foster independence</p></li><li><p>Muhammad Yunus: All human beings are entrepreneurs. When we were in the caves we were all self-employed . . . finding our food, feeding ourselves. Thats where human history began . . . As civilization came we suppressed it. We became labor because they stamped us, You are labor. We forgot that we are entrepreneurs. Source: Muhammad Yunus/The News HourPBS/1122.2006 </p></li><li><p> Race up &amp; up &amp; Up the value-added ladder: solutions</p></li><li><p>$55B</p></li><li><p>The Value-added Ladder/ OPPORTUNITY-SEEKING</p><p> Customer Success/ Gamechanging SolutionsServicesGoods Raw Materials</p></li><li><p> Race up &amp; up &amp; Up the value-added ladder: Experiences</p></li><li><p>Experiences are as distinct from services as services are from goods. Joe Pine &amp; Jim Gilmore, The Experience Economy: Work Is Theatre &amp; Every Business a Stage</p></li><li><p>The [Starbucks] Fix Is on </p><p>We have identified a third place. And I really believe that sets us apart. The third place is that place thats not work or home. Its the place our customers come for refuge. Nancy Orsolini, District Manager</p></li><li><p>Experience: Rebel Lifestyle!</p><p>What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.</p><p>Harley exec, quoted in Results-Based Leadership</p></li><li><p>The Value-added Ladder/ MEMORABLE CONNECTION</p><p>Spellbinding Experiences Gamechanging SolutionsServicesGoods Raw Materials</p></li><li><p>TGR</p><p>[Things Gone WRONG/Things Gone RIGHT]</p></li><li><p>Singapore-Candy(Operational Excellence+)</p></li><li><p>3-cent lemon!</p></li><li><p>Disneys Parking Lot Attendants = Alpha and Omega</p></li><li><p> winning through design </p></li><li><p>Design is treated like a religion at BMW. Fortune</p></li><li><p> Race up &amp; up &amp; Up the value-added ladder: dreams come true</p></li><li><p>The sun is setting on the Information Societyeven before we have fully adjusted to its demands as individuals and as companies. We have lived as hunters and as farmers, we have worked in factories and now we live in an information-based society whose icon is the computer. We stand facing the fifth kind of society: the Dream Society. Future products will have to appeal to our hearts, not to our heads. Now is the time to add emotional value to products and services. </p><p> Rolf Jensen/The Dream Society:How the Coming Shift from Information to Imagination Will Transform Your Business</p></li><li><p>Furniture vs. Dreams</p><p>We do not sell furniture at Domain. We sell dreams. This is accomplished by addressing the half-formed needs in our customers heads. By uncovering these needs, we, in essence, fill in the blanks. We convert needs into dreams. Sales are the inevitable result. Judy George, Domain Home Fashions</p></li><li><p> Dreams Come True Spellbinding ExperiencesGamechanging Solutions</p><p>ServicesGoodsRaw Materials</p></li><li><p>TGR</p><p>[Things Gone WRONG/Things Gone RIGHT]</p></li><li><p> imagination unbound!</p></li><li><p>Single greatest act of pure imagination</p></li><li><p>24%</p></li><li><p>dubai</p></li><li><p>Women as innovation force!</p></li><li><p>Forget China, India and the Internet: Economic Growth Is Driven by Women. Headline, Economist, April 15, 2006, Leader, page 14</p></li><li><p> Pursuing humongous new markets</p></li><li><p>Women are the majority market </p><p>Fara Warner/The Power of the Purse</p></li><li><p>?????????</p><p>Home Furnishings 94%Vacations 92% (Adventure Travel 70%/ $55B travel equipment)Houses 91%D.I.Y. (major home projects) 80%Consumer Electronics 51% (66% home computers) Cars 68% (90%)All consumer purchases 83% Bank Account 89%Household investment decisions 67%Small business loans/biz starts 70%Health Care 80%</p></li><li><p>Repeat: Goldman Sachs in Tokyo has developed an index of 115 companies poised to benefit from womens increased purchasing power; over the past decade the value of shares in Goldmans basket has risen by 96%, against the Tokyo stockmarkets rise of 13%. Econom...</p></li></ul>