Celebrate Branding!

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5 Ways to Create a Brand People Give a Sh*t About

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<ul><li>1.Why is it so hardto create5tives tornaalte g your tearin outhaira brandanybody givesa sh*t about?</li></ul> <p>2. Every day, millions of business ownerskill themselves trying to dothe right thing to create their brand 3. Every day, millions of business ownerskill themselves trying to dothe right thing to create their brand Oh n. dam 4. Every day, millions of business ownerskill themselves trying to dothe right thing to create their brand Oh n. s is T hi me dam ng hurti thanmore u yo 5. Add to this that every entrepreneur is driven by one seductive fact 6. Add to this that every entrepreneur is driven by one seductive factthe future is worth fighting for 7. So,WHY is it so hardto createa brand? 8. The Horrible Truth segment: 9. The Horrible Truth segment:Y ve got oua blind spot 10. The Horrible Truth segment:Y ve got oua blind spot And it looks like this... 11. YourPerceptionofyourbrand 12. Your theirPerception realityof ofyour yourbrand brand 13. YourtheirPerception FYI: This isrealityofNOT the look of an engaged ofyourcustomeryourbrandbrand 14. That friend of a friend, whosaguruofsocial this-or-that,wont solveyour problem. 15. That friend of a friend, whosaguruof My goal is to aggregate your databasesocial this-or-that,aura to release its inner Feng Shui that willwont solve harmonize your site with Googlesalgorithm du jour yielding excellent karmayour problem.with high rankings and tons of fans. Iveread about this a lot and this will crush it... dude. 16. Yourbranddeservesbetter 17. Your theirbrandrealitydeserves deservesbetter better 18. Is this it?Your theirbrandrealitydeserves deservesbetter better 19. now , theAnd5docan o you ng) t ngs doithi op (o r st te your el eva db ran 20. Coffee is nosubstitutefor an unstimulating (andsh*tty)brand 21. Coffee is nosubstitutefor an unstimulating (and #1sh*tty)d oubt,Wh en in and go b igger your r with gobolde d (orbran e)hombrand 22. Coffee is nosubstitutefor an unstimulating (and #1sh*tty) d oubt, Wh en in andgo b igger yourr with go bolde d (or bran e) hombrand And do something that will wake people up and not be a decaf version of your brand. 23. Write down one way your brand cango bigger and bolder while leaving your competition searching for a triple shot espresso. When done, fast forward to #2Follow @davidbrierSubscribe: www.risingabovethenoise.com 24. If committeesdont suck the lifeout of your ideas, theyllsuck the life out of themessenger 25. If committeesdont suck the lifeout of your ideas, theyllsuck# 2o mousauton erate the life out of thenCr eate a t can op a c ore th pendent of inde ttee-itis c ommi cceed umessenger and s 26. If committees dont suck the life out of your ideas,theyll suck# 2o mousauton eratethe lifeout of thenCr eate a t can op a c ore th pendent of inde ttee-itis c ommi cceed u messenger and sIf you love your brand, set it free. 27. Work out how to get something brilliant done without the intervention of a committee. Get as inventive (and sneaky) as you need to be. When done, fast forward to #3Follow @davidbrierSubscribe: www.risingabovethenoise.com 28. blending inis not a strategyanymore thanwinning thelotteryis a retirement plan 29. blending inis not a strategyanymore thanwinning the# 3diocrity me C rappy ented inpres ak du jour .lottery d-spe ke it good bran t ma d oes no it doesn tIf ntiated iffere and, your br ell. sit won tis a retirement plan 30. blending inis not a strategyanymore thanwinning the# 3diocrity me C rappy ented inpres ak du jour .lottery d-spe ke it good bran t ma d oes no it doesn tIf ntiated iffere and, your br ell. sit won tis a retirement plan Theres no middle ground to greatness. 31. Write down 3 ways your brand isdifferent (or can be, in case its notyet) from your competition. When done, fast forward to #4Follow @davidbrierSubscribe: www.risingabovethenoise.com 32. the competitionisnt your enemy.You settlingfor stupidtricks is. 33. the competition isnt your enemy. You settling for stupid # 4of cats weiyleos lk, vid ikes but th d sLoo u l tricks is. yor bran ce. get build you van w on t g and rele und.m eanin wning aro rm. Q uit clo ge the nonChalle elentless. Be r 34. the competition isnt your enemy. You settling for stupid tricks is.If you think its stupid,it probably is.# 4of cats weiyl eoslk, vid ikes but th d sLoo u l yor bran ce. get build you van w on t g and rele und.m eanin wning aro rm. Q uit clo ge the nonChalle elentless. Be r 35. Write down stupid ways to promote your brand. Get it out of your system like cat footage, clowns and stupid music videos that have nothing to dowith your business. Now, write down 1 or 2 ways you canintelligently distinguish your brand.When done, fast forward to #5Follow @davidbrierSubscribe: www.risingabovethenoise.com 36. during the 2013Super Bowl,one brand took advantage ofthe 34-minutepowertweet. they scored..One image. One outageand customers ate it up. 37. during the 2013Super Bowl,one brand took advantage ofthe 34-minutepowertweet. they scored..One image. One outage# 5rself andyyou epare d for speed sand customers ate it up.Pryou r bran f the worldnse. I us cookierespo famo most uld do it, .coly can ertain you c 38. during the 2013Super Bowl,one brand took advantage ofthe 34-minutepowertweet. they scored..One image. One outage# 5rself andyyou epare d for speed sand customers ate it up.Pryou r bran f the worldnse. I us cookierespo famo most uld do it, .coly can ertain you cHave an insatiable curiosity and build that into anticipating your customers needs. 39. Work out how you can make yourcompany more nimble so it canbe unbelievably responsive and pro-active.When done, fast forward to the next slide.Follow @davidbrier Subscribe: www.risingabovethenoise.com 40. For those taking notes: 41. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight. 42. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.2. Committees. They have their place.Just not in branding, meetings andingenuity. 43. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.2. Committees. They have their place.Just not in branding, meetings andingenuity.3. Blending in is your enemy. Brandingis your friend. (Understand this:Branding is the art of differentiationand is the tool that will elevate yourbrand above the noise.) 44. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.2. Committees. They have their place.Just not in branding, meetings andingenuity.3. Blending in is your enemy. Brandingis your friend. (Understand this:Branding is the art of differentiationand is the tool that will elevate yourbrand above the noise.)4. Dont be fooled with the newest tricks to garner attention.Be real. Be extraordinary. 45. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.2. Committees. They have their place.Just not in branding, meetings andingenuity.3. Blending in is your enemy. Brandingis your friend. (Understand this:Branding is the art of differentiationand is the tool that will elevate yourbrand above the noise.)4. Dont be fooled with the newest tricks to garner attention.Be real. Be extraordinary.5. Be ready when Life happens, even whenyou least expect it to. Be ready foropportunities as they surface. 46. Follow @davidbrier Subscribe: www.risingabovethenoise.com 47. Need more insight into creating a brand?Follow @davidbrier Subscribe: www.risingabovethenoise.com 48. Need more insight into creating a brand?Check out:Follow @davidbrier Subscribe: www.risingabovethenoise.com 49. Want more? 50. Want more?Subscribe at RisingAboveTheNoise.com 51. Want more?Subscribe at RisingAboveTheNoise.comFollow David Brier on twitter: 52. Want more?Subscribe at RisingAboveTheNoise.comFollow David Brier on twitter:@davidbrier 53. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrierDesign, art direction and text by David Brier of DBD International 54. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrierDesign, art direction and text by David Brier of DBD InternationalCopyright 2013 DBD International </p>