ceiga issue 17

7/29/2019 Ceiga Issue 17

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s e v e n t e e n

s a d d i n g t o n b a y n e s


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s f m

sl m

sb LImages from some of SaddingtonBaynes experimental work

Four or more images from onecampaign

One or two images from acampaign

c e i g a . c o . u k


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C o n t e n t s

8

24

14

30 40

46 48 58

6


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er Lr

er ic my dparur from h CG idury io h wb abou a yar ad a half ago I

p a lo of im rarchig wb i, (pcially rally bauiful o) for ipiraio.

Durig o of h radom arch for pry i I umbld acro h lk lookig

saddigo Bay i ha mad my jaw drop.

now Id hard of saddigo Bay bfor bu i wa uil I oicd a w abou hirsrogbow dark frui campaig ha I dcidd o chck ou hm ou, urly if a compay i

big ough o b doig campaig for srogbow hy mu b wll ablihd ad ry

good a wha hy do.

thir i i lap ad boud ahad of ay ohr crai producio compay. I cla,

rpoi, ad coai a lo of ouch-fridly lm. thi iiably lad m o chck

ou hir work, which i o oly impri bu rally wll porrayd o hir i. each

projc pag coai o of iformaio abou hir crai proc, hi-r imag,

imoial, om coai bhid h c imag.

thr wa o way I could ddica a impl blog po or a fw pag i h magazi o

hi compay, o I mad h dciio o ddica a whol iu o h work of saddigo

Bay, which i a fir im hi ha b do for a iu of Ciga.

Ayway ough of m harpig o abou how amazig hi compay i l chck ou om

of hir work.

Rchr br

e D I t O R

richbray.m


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Ink SplatsFl dmc


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Saddington Who?

Hw d thy d ll ths thns nd d thm s wll y s? its ll dwn t thr nwld nd

ndrstndn f wht s pssbl, bs f tht thy n thn tst th bx, psh th rtv bndrs

nd rt th bst pssbl sltn wth ll th hhly dvnd ps f th thy hv t thr dspsl.

Prtl ntnt dsnd fr th pst-dtl , vsl ntnt tht tlls stry, ns th sr

mtnlly, nd ll dn by n mpt, l tm. Bt yr mprssd?

Saddington Baynes dsrb thmslvs s hybrd rtv prdtn ny nd d vrythn

frm, ntrtv dsn, rtv drtn, cgi nd rthn t lr rdn.


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Hvn wrd n prvs Strnbw mpns, St. Ls sd Sddntn

Byns t llbrt n th ntl pthn sts, tn thr m p vsls fr

th pstr mpn nd dvlpn th npt frthr fr th lnt. Strnbw

lvd th vsls s mh tht thy sppd th ntl tstn phs nd wnt

strht nt prdtn, whh rdd bdt nd tm t mrt.

Cl: srac: s. L


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stRongbow - daRk FRuit

Dtl tdr pstr mpn fr bvr brnd.


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Th cR-V s Hnds ldn r rn n erp. Th mn mpn bjtv

ws t hlp t mntn ts pplrty wthn th mrt. as Sddntn Byns wr

rtn th ssts thy sd s mny dt tpts s pssbl, nd rsd th caD

ssts t rt mltpl lmnts fr ntrtd md.

Wrn wth thr dvsns f Hnd nd fr f thr ns, SB wr bl t

rs th dt rss ll md fr th vrs ns nd dvsns, whh rsltd

n strmlnd prss fr th lnt.

clnt: Hnd Mtr erp

any: mrrybwn, Lndn


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Honda - CR-V

intrtd mpn fr Hnds ldn r rn


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cllbrtn lsly wth crtv Drtr Jln Nwmn, Sddntn Byns

rtd llstrtn npts frm th sppld rfrn nd thn frthr dsnd

n 3D, sn t prsnfy h lqd mnstr. eh lqd hd ts wn thm wth

prsnlty tht ndd wth ts ltn. Ml spll fr lttl rls rm, wn n

mdrn prtmnt nd ff n brht thn.

clnt: P&g - Bnty

crtv Drtr: Jln Nwmn

any: Pbls kpln Thlr, Nw Yr


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bounty - MonsteR spiLLs

Lqd smltn fr FMcg brnd


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Sddntn Byns llbrtd wth Th Dsnry t rt pr-lnh nd lnh

brhr mry fr th infnt QX60 (JX). Thr rl n ths prjt ws t rt ll

f th ssts n cgi fr th brhr pls mplt th pst-prdtn nd lr

rdn whl wrn lnsd tmtv phtrphr Thms Strls.

Ths mpn s nq bs f th vrs lmnts tht thy ndd t

nsdr whn pln th rs nt ths nvrnmnts. SB mstrd th rtv

prss by nsdrn th ssnl cg lmnts n rdr t dlvr phtrph

rslts.

clnt: infnt Nrth amr

any: Th Dsnry, clfrn

Phtrphr: Thms Strls


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inFiniti - QX60

Pht-rl cg fr t brhr


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chrtr dsn nd rtn s smthn tht Sddntn Byns hv bm

rnwnd fr, s whn thy wr vn th pprtnty t rft th prft mst

fr o2s nwst bsnss trffs thy jmpd t th hn.

Brnn eddy t lf ff th p nd nt 3D rlty ws prs prss. Rth

wntd eddy t hv hs wn nnr nry, t llmnt th thns rnd hm nd

xd wlmn lw. SB rd tht h smply hd t lt n ahh! frm o2s

dn - rlly mtnl rspns t hlp hmns th mpns bsnss-

l mss.

clnt: o2

any: Rth, Dbln

Phtrphy: Smn Brh


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02 - eddy

chrtr rtd fr tlms mpn


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intellig ent, visual engaging content

1) When did you develop an interest for creative production?

iv h rl fr mr c 20

r, h i fr rchcr r, h hrh

vl cmmc vr. i cvr h r f -

rc 4 hl r xrc plc hr

i M prfm rjc f rl x4 hrhr

rrc l h cm l flm

h lhx. th Ql Lml pl xh f

rllz px rch m frml m h.

2) How did you get the job at Saddington Baynes and what is the

culture like there?

i m r h sb hrh rc frm m fr

rfl cl, ccl hrhr r nc V

r f m lrr ul. sb h ch q h

r i hv hr, frm l m h m,

h clr h h m; f cmrm

cmmm cr xrrr mr.

3) Could you tell me a little bit more about your role at SB?

M rl h vr. a c-r i m rl fr

0 l ff, d eCd, m l r

r cl v & lvr r r

mr; frm rr cl cc r r

r rc h fh ch.

4) What is the typical process from client approval to finished

project at SB?

i l h cl rc, r r cvr

m ffr mm, frm hh rl Cg fr ll

m m VFX r l cm. or

cl cm fr hr r, rl xlr

L r frm l hr rll m f h cll l r

s b. wv m r rv h James Digby-Jones, h h

h excv Crv drcr c-r.


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l f fl h l. w r

h m rc cllrv rc l r

flxl l h mr r h rc.

5) Out of all the projects you have worked on, which one is your

favourite and why?

i l hv r rc rml c Mv sr

m r l ll mll m-

r. th cmll cr Cg cr h

cmrh. Cg j hl hr rclrl

flxl . a Crv drcr i m l hr m v

h h f f r xcl r rl h

lm.

6) What are the main pieces of software you use for your projects

and how long does an average project take?

or m rhr r M, Zrh, Vr, phh & n.

thh m hr r l fr r

l r m f r l h ff-h-hlf c

7) What do you look for when hiring new talent at SB?

wh mr sb r , v m lr.

w r cl r jl l f rjc h

l r ch hr cr vr hl h m m

vl ch ll h m r.

Thank you for taking the time to answer these questions.

You can find out more of what James is up to by following him on

Twitter(@jDigbyJones), Instagram(@d1gby), or by checking out the

Saddington Baynes social connect page (www.saddingtonbaynes.

com/connect)

m l r

r cl

v & lvr r

r mrJames Digby- Jones (far right) analys ing Bounty pr

Images from Moving Stories cinematic exploration


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Pt smply, Sddntn Byns m thr lnts stmrs fl mtnl bt th

brnd thrh thr nn vsl ntnt. Thy hv bn dn ths fr lmst

25 yrs nd thts wht thy blv n.


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singLe iMages

on r tw ms frm mpn


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Heineken - Positive Story of BeerClient: H Agency: Rhc, dl


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Bingham - DalmatianClient: bhm Photography: a gl


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Olay - Pro XClient: p&g ol Agency: sch & sch, n yr


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Nissan - What If?Client: n Agency: tbwa\Ch\d, L al


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Shelter - House of CardsClient: shlr Agency: L br Photography: bl, L


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P&G - Launch Into Your DayClient: p&g Agency: th ir gr, dvr


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Chevrolet - Corvette StingrayClient: Chvrl Agency: gsp, dr


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SBLbs s frm fr xprmnttn nd hn fr thr rtv tm t prft

nw thnqs nd tst nw thnls.


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sb Labs

ims frm sm f Sddntn Byns xprmntl wr


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GolferCreating worlds of possibilities with stock photography and motion capture


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SquirrelSuper high-res, CG furry animal


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Glass SlipperLighting and rendering challenge. Creating form and space from shattered glass


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c.cm

ceiga issue 17

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