cedar fort marketing conference 7.30.11
DESCRIPTION
TRANSCRIPT
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Welcome to the
Cedar Fort Author Training
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Who is Nate Moller?
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Overall Objectives “Sales, sales, sales, sales and sales..”
“To get the word out about my book in order to increase sales as well as build my name.“
“To become familiar with the options, and gain a working knowledge of the opportunities best suited to marketing our book.”
“To increase sales and build my name and brand as well as communicate with my readers. ”
“To get to know other authors. To promote and sell my books and artwork.”
“Exposure, awareness, create interest, build a large fan base.”
“To actually sell more of the books I've published, as well as build my name and brand, and share my online voice with readers.”
“…to increase the sales of a self-published book so that I might approach an agent with some promising sales figures and get subsequent works published through the traditional publishing routes.”
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The Case Study
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The Hardest Thing About Online Marketing Is…
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Workbook Activity #1
The Only Rule: Please don’t look ahead…
“Please, STOP HERE ”
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Defining Your Target Audience
Why?
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Workbook Activity #2
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How to Assess Online Demand & Competition
http://adwords.google.com/select/KeywordToolExternal
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• Two Types of Phrases: – Buyer Phrases – Browser Phrases
– What’s the difference?
– Which ones do we want to focus on?
DEMAND
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• Workbook Activity #3
• Write Down 10-20 Keyword Phrases that would be BUYER PHRASES for your product…
Assignment
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The Case Study
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Competition
allintitle:”a specific keyword phrase”
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How will this help us find our audience?
How will this help our AUDIENCE
find US?
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5 Minute Break!
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The “Low-Hanging Fruit” of Online Marketing
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LIVE DEMO: How to Protect Your Privacy on Facebook
(see workbook pg 4 - 10 – Facebook Tips & Tricks)
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WHY?
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?
How to Use Facebook Effectively
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• “Like” Industry Related Fan Pages • “Like” other Fan Pages that may share your
target audience • Use Facebook Search to make new contacts
• LIVE DEMO
How to Use Facebook Effectively
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How am I going to IMPLEMENT what I’ve learned so far?
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WHAT IS….
…THIS?
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How to Create a Facebook Fan Page
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• 1st Goal – Get 25+ Friends to “Like” your page • Set up a Vanity URL (
http://www.facebook.com/username) • Create Industry Events (Signings, Tours, etc.) • Ask friends to help you share the Fan Page • Share goals and objectives – ask for
feedback
How to Use Facebook Fan Pages Effectively
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LIVE DEMO
Create a Fan Page for a participant
Show how we got over 100 Fans in a few hours
Help someone get more fans and set up a Username
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Other IDEAS?
How to Use Facebook Fan Pages Effectively
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3 Minute Break!
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The Website….
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What Does a Website Need to Be Most Successful?
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Successful Website?
SALES!
SALES! SALES
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Why do I need a website? • What do you want your website to do for you?
• Are you selling your book on your site?
• Is your site found in Search Engines for specific keyword phrases?
• Do you know if you’re getting any traffic to your site?
• Are you collecting names and emails on your site?
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How do I set up a website?
http://www.youtube.com/watch?v=9gD2p24o_Z8
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The Case Study
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Website Assessment
1. How can I find my site on Google? 2. Do I know how much traffic I’m getting and
where it’s coming from? 3. Am I targeting specific keyword phrases
that will help me get the right people to my site?
4. Is my website interactive? 5. Am I creating new content and getting
comments via a blog? 6. Am I giving people a way to BUY my
product on my site?
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How do I set up a website?
Need More Help with Your Website?
Want a FREE ASSESSMENT? Fill out the form for a FREE CONSULTATION:
http://mollermarketing.com/custom-website-design
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Just Online?
What else can you do to get your product out to your target audience?
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Just Online?
EVENTS, EVENTS, EVENTS!
How does what you’ve learned about online marketing help you know WHERE to go to find events?
CASE STUDY
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Just Online?
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The Case Study
Want an officially licensed Jimmer Shirt for a discounted price?
Visit http://www.getjimmered.com/
and use the promo code cedar0730
*offer expires in 48 hours
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How to use Goodreads.com
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What is Goodreads? • Goodreads.com is a social networking site
specifically designed for books
• Readers connect with each other
• List, rate and review books
• Authors connect with readers
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• Home page
o Timeline/tweets - 140 characters, bit.ly links
o Mentions – conversations - make sure they see it
o Retweets - Spreading the word o Searches-
Hashtags-#amwriting, #authors, #books, #writing, #Writetip, #pubtip, #amediting, #amreading, #litchat, #scifichat
Trends Lists
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o Who to Follow o Following o Followers o Direct Messages
• Settings o Account - username o Notifications o Profile – key words in bio
• Be a person, not a spammer
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http://www.readwriteweb.com/archives/the_inner_circles_of_10_geek_heroes_on_twitter.php
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• Define YOUR Target Audience • Keyword Research can help! • Create a Facebook Following – Personal
Profile AND Facebook Fan Page • Assess Your Website (or get one built ASAP) • Use Social Networks where your audience
hangs out online: – Goodreads – Twitter
Summary & Action Items
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Final Workbook Activity See final page
+ Get the Name & Email of Everyone Here
(if they’ll let you and you promise not to SPAM)
Summary & Action Items
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• “Small Success leads to Big Success!”
Question & Answer Time
If you’d like more help with your marketing strategy, contact Moller Marketing today!
http://mollermarketing.com/contact-moller-marketing
Summary & Action Items