INTERNATIONAL UNION FOR CONSERVATION OF NATURE

Commission on Education and Communication

Annual Report to Council 2010

Science & Learning Unit

• CEC found a new home in January• New CEC Focal Point joined in July• New part-time administrative assistance• CEC welcomes this support, as does our

longstanding Membership Liaison Officer

Dr. Susan Mainka

Rod Abson

Wendy Price

Cecilia Nizzola-Tabja

In the International Year of Biodiversity, CEC focused on ‘Communicating Biodiversity’

• CEC organized a CEPA Side Event at CBD COP10 in Nagoya

• Key organizers included the Commission, IUCN members and the Secretariat – IUCN’s three strands

Bringing Science to Life

Premier of new video: ‘Love. Not Loss.’

• Premiere of a new video from CEC with support from Secretariat of the Convention on Biological Diversity and Wildscreen

“It’s not the depressing accounts of the wildlife we are losing that moves us, it’s awe and wonder, enhanced by understanding, that can inspire us to take action. It's love, not loss.”

Positive for the public; Need messages for policy makers

• Messages of loss generate apathy and guilt but not action; Celebrate love of nature as a driver of public behaviour.

• Need messages are the cornerstone of policy and business decisions.

• The book Branding Biodiversity applies marketing to nature to get the results IUCN wants.

• Signed an MOU with the State of Jalisco, Mexico, to promote strategic communication for biodiversity

• Promoted the biodiversity campaigns of the French Committee for IUCN, Futerra, Secretariat of the Convention on Biological Diversity, and Wildscreen

CEPA workshops• Regional workshop for North

Africa & Mediterranean organized by Brahim Haddane, CEC Regional Vice-Chair for Northern Africa, and Susana Calvo, Spanish Ministry of the Environment

• Workshops in Bangladesh, Indonesia and Peru

CEC contributed across the IUCN One Programme in 2010

A Climate for Learning• Developed the Climate Science e-Learning

Course with IUCN’s Climate Change Coordinator

• Co-sponsored a forum on energy, climate change and national security in Washington

• Participated in an expert climate knowledge management meeting with WMO

• Delivered session at FAO ABDC conference on ‘Empowering public participation in informed decision-making’

Livelihoods and Green Economy

• Contributed to Arborvitae special issue, for 2011 International Year of Forests

• Participated in IUCN workshop on greening world economy

• Writing chapter for IUCN Eastern and Southern Africa Regional Office on how to influence policy process

Collaboration and Partnership

• Co-sponsored ‘Healthy Environment, Healthy People’ conference with University of Guadalajara (IUCN member)

• Promoted Biodiversity Media Alliance

• Juried IUCN-Reuters-COMplus Award

Collaboration with Commissions• Engaged CEL in dialogue on

climate change and environmental security

• Contributed to interactive training course for IUCN Red List assessors

• Planning for CEC workshops at CEESP ‘Sharing Power’ conference

2 Meetings in Scotland

• Annual CEC meeting combined Steering Committee and Specialty Group Leaders in Aviemore

• Participated in IUCN UK Conference ‘Nature – What’s in it for me’ with a speakers panel of CEC experts

Building our Network

IN THE REGIONS

• New National Activators

• Regional surveys of members in Africa and South America

• Dedication of new IUCN office in Brazil

ON THE INTERNET

• Website

• Newsletter

• Social networking

• Anticipating new IUCN membership system

Building our Network

Intergenerational Partnerships

• Supported process of appointing young person to Council, Grace Mwaura

CEC Young Professionals Leadership Team:

• Selected Yvonne Otieno as youth rep for Nagoya

• Advocated youth engagement in IUCN and Commissions

• Develop new Strategic Plan• Prepare for IUCN World Conservation

Congress in Jeju, Korea• Focus on strategic communication,

biodiversity, climate change and environmental security

• Strengthen regional networks

• Collaborate and integrate across the IUCN Programme

• Broker alliances with non-traditional partners

• Engage new audiences• Integrate more effectively Strategic

Communication, Learning and Knowledge Management

CEC in the near future

CEC MISSIONDriving change for the co-creation of sustainable solutions through leading communication, learning and knowledge-management in IUCN and the wider conservation community.