cebit fujitsu pressekonferenz 2010-03-01
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DYNAMIC INFRASTRUCTURES FOR YOUR SUCCESS CeBIT 2010 Fujitsu Press Conference March 01, 2010 Convention Center, Saal 1A – HannoverTRANSCRIPT
DYNAMIC INFRASTRUCTURESFOR YOUR SUCCESSFOR YOUR SUCCESS
CeBIT 2010Fujitsu Press Conference
March 01, 2010Convention Center, Saal 1A – Hannover
Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
Dr Joseph RegerDr. Joseph Reger& Bernd Wagner
Fujitsu Technology Solutions
1 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
Driving technology and services innovationsDriving technology and services innovations
2009Global Business Group operations united as Fujitsu under Richard Christou; new transnational model
2009Acquisition of all shares in JV Fujitsu Siemens Computers. Renamed Fujitsu Technology Solutions
1997Amdahl & DMR acquisitions
1999 Fujitsu SiemensComputersJV established
2008 Introduction Dynamic Infrastructures.
1991Nokia Data acquisition
2006TDS becoming a Fujitsu company
2002 – 20041990
1979Fujitsu surpassed IBM Japan,
1990Joint Venture Siemens Nixdorf
2002 Introduction of TRIOLE platform integrationt t f IT ti i ti
IT services businesses in Europe (ICL, DMR, Amdahl) integrated as Fujitsu Services
1990ICL acquisition (80%)
1972Start of co development
becoming the top computer deve-loper in the Japanese market
strategy for IT optimization
1987Augsburg, most modern ITfactory in Europe, opened
1935Fujitsu Limited esta-blished, Tokyo, Japan
Start of co-developmentwith Amdahl Corporation
1954
1978Cooperation with Siemens to market Fujitsu mainframes in Europe
Japan's first automatedelectronic computer: the FACOM 100
2 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
Milestones since VISIT 2008Milestones since VISIT 2008
Near FutureContinuous investment in growth, 50/50 share Technology/Serviceswithin next four years building of new datacenters (Augsburg first
March 2010CEBIT in Hanover
within next four years, building of new datacenters (Augsburg firstphase completed, Neuenstadt opening April 23)
November 2009
First time as the new Fujitsu, presenting its global portfolio and representativecustomer scenarios at an international IT trade fair
April 09 – September 09Development of a joint global portfolio together with other Fujitsu Group
First VISIT as Fujitsu and introduction of first I-a-a-S offering
April 01, 2009Becoming truly global, part I: Integration into Fujitsu Group
p j g p g j pcompanies such as Fujitsu Services and TDS
November 2008
g y g , p g j pand transfer of the global product responsibility for servers and storage(incl. development) to Germany
Introduction of the Dynamic Infrastructures strategy at VISIT 2008
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Investment in growth – an exampleInvestment in growth – an example
State-of-the- art data center in Neuenstadt International Tier III standard (n+1 level of redundancy)
€ Investing >10 M € 3,700 m2 of data center space (modular expandable) 10,000 m2 real estate
Hi hli htHighlights To be independently certified to the Uptime Institute’s Outstanding value of 1.45 for power usage effectiveness Operations expected for March 2010Ope at o s e pected o a c 0 0
Building of new data center in Augsburg Tier level III Size > 4,000m2
Planning reflectsg Fujitsu technology framework including Fujitsu Green IT policies Latest quality standards ISO 9000, ISO 14000, … Latest security standards Operations expected for 2011
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Fujitsu at a glanceFujitsu at a glance
Headquarters Tokyo, Japan
President Michiyoshi Mazuka
Established June 1935
Entities in 70 Countries around the world
Net Sales US$ 47.8 billion, thereof > 80% IT
Operating Income US$ 701 million
Employees 186,000 worldwide
R&D spend US$ 2.6 billion, 5.4% of net sales
Patents 34,000
Note: Fujitsu Group consolidated figures for fiscal year ended March 31, 2009. US$1 = ¥98.WW employees as of June 2009
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FUJITSU in GermanyFUJITSU in Germany
Customer
FUJITSU Technology Solutions
FUJITSU Services
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Downside of Traditional Acquisition ModelDownside of Traditional Acquisition Model
Operational issues have IT costs at tipping Energy issues
h d tContinuous h h
New tech-nologies have time-to-market pp g
point have data centers at
tipping point
changes have IT resources
at tipping point
at tipping point
IT delivery model needs to be reinvented!
Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS7
IT delivery model needs to be reinvented!
A8
Folie 8
A8 headline is in 28pt font - too smallAutor; 26.02.2010
We address market challengesWe address market challenges
Business Services
Application ServicesApplication Services
Dynamic Infrastructures
Managed Infrastructure
Managed Data Center Managed Office
Managed Maintenance
ServiceDesk
Infrastructure as a service Server as a Service Storage as a Service Workplace
as a Service
InfrastructureSolutions Data Center Solutions Office Solutions
InfrastructureProducts & Services Software
Servers ClientsStorage
Network SoftwareNetwork
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Latest innovationsLatest innovations
Client innovation:The first realZero Client
Storage innovation:ETERNUS DX90and ETERNUS CS800Zero Client and ETERNUS CS800
ETERNUS DX60 ETERNUS DX80/DX90
Server innovation:Latest PRIMERGY
innovation coming soon
Services innovation:Cloud Services around
the world coming sooninnovation – coming soon the world – coming soon
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Finance Sector – ReinsuranceFinance Sector – Reinsurance
Significant cost reduction within data center operations O ti i ti f i lit
IT challenges at an international reinsurance company
Optimization of service quality Implementing best practice market standards Focus on global sourcing model Mi ti f FTE d l t SLA d l Migration from a FTE-model to a SLA-model
24/7 SLA based operating model (onsite and offshore) 21 S i d fi d d ifi d b St d d O ti P d
Fujitsu provides Managed Data Center Services for Munich Re
21 Services, defined and specified by Standard Operation Procedures e.g. Server Services (Windows, Unix, Linux), Storage Services (SAN, NAS, Backup and Restore),
S Data Management Services, Archiving SAP Operations Application Management Services Active Directory, Messaging
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Global AutomotiveGlobal Automotive
Fast adaptation to changing business requirements R l l d t i l t i ti t h l i
The challenge for the IT at AUDI AG
Regularly need to implement innovative technologies IT budget under pressure Maintaining a competitive edge N d t f t i Need to focus on core competencies
SAN-storage SAN i f t t
Fujitsu provides SLA based managed storage environment for AUDI
SAN-infrastructure NAS-storage Backup Hierarchical storage management
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Real Estate and Public FinanceReal Estate and Public Finance
Contribution to strategic reorientation of pbb R d ti f IT t
Challenges for IT at Deutsche Pfandbriefbank
Reduction of IT costs Increased flexibility Increasing of availability
Operation ofD t t
Full-Scope Outsourcing
Data centers Servers Networks End-user
computing
Legend S i D k Gl b l C t Gl b l D liLegend Service DeskDelivery Centre
Global Centrefor Service Desks
Global DeliveryCentre
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Small EnterpriseSmall Enterprise
IT as a fundamental and business-critical component at TMC IT h t li bl ti f il d l tt f ti
IT Challenges at TMC
IT has to ensure reliable operation of email and newsletter functions Increasing demand for data protection, availability and safeguarding IT
operation against customer disasters Evolved business processes mean increasing demands on network Evolved business processes mean increasing demands on network
performance Meeting those requirements without more budget or IT personnel
Infrastructure-as-a-Service for Server C t ll t d i f t t
Fujitsu provides Infrastructure-as-a-Service for TMC
Centrally operated infrastructure Usage-based billing Provision of functions and resources "on demand" over the web Delivery direct to the workplace Service level agreements tailored to needs
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Medium-sized EnterpriseMedium-sized Enterprise
Securing high network availability and reliability D i i d t k ti t
IT challenge for a medium-sized company
Driving down network operation cost Improving cost transparency Minimize business interruption S t t t bl h ti Secure constant troubleshooting
Management and monitoring of around 700 Network ports Lif l S i f t k d i i t ti d ti
Fujitsu provides Managed Network for Vossloh
Lifecycle-Services for network-design, integration and operation 24x7 monitoring of all active LAN-components, 365 days a year Tools for network-management, call-management and reporting
S Individually designed Service Level Agreements Online Web Reporting
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World's leading long distance airlineWorld's leading long distance airline
Increase in fuel prices and the need to remain competitive I ffi i
The challenges for IT at Quantas
Improve efficiency Ensure a sustainable future
SLA trend D t il i
Fujitsu provides worldwide Service Management – GPMO included
Detail views Real-time reporting for open and closed calls 30-day SLA-trend
S Actual SLA Color categorization for SLA-demonstration
LinkLinkLink
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A leading European financial institutionA leading European financial institution
Constantly deploy latest technology and software R d IT t ff t d l it
IT challenges at an international bank
Reduce IT management effort and complexity Cut IT costs Securing high availability and reliability around the globe
The agreement, which covers management of their IT infrastructure inclusive software and desktop managed services is for five years
Fujitsu provides Outsourcing Workplace Management at Nordic Bank
managed services, is for five years During the initial phase this will cover approx. 16,500 workstations, predominantly in Sweden, Germany,
Denmark, Norway and England, but will eventually cover as many as 25,000 workstations Fujitsu will also take over the responsibility for all the printers at the branch offices and will be offering ‘print-j p y p g p
as-a-service’ Migration of the new Microsoft Windows 7 and Office 2010
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Working with clients across industriesWorking with clients across industries
Retail Financial Services Transport & Logistics Utilities
Public Sector Manufacturing Communications Health
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What’s next?What’s next?
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Overview Hall 4 – ONE FUJITSUOverview Hall 4 – ONE FUJITSU
Main
Market-place:SAP
entrance
Open-airexhibition SAP,
Microsoft,DTAG,Fujitsu
exhibitionground
Main entranceHall 5
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Overview Hall 9 – PUBLIC SECTOROverview Hall 9 – PUBLIC SECTOR
Exhibitions +Build up as 2009
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Lageplan Halle 14/15 – PLANET RESELLERLageplan Halle 14/15 – PLANET RESELLER
Publicarea
Exhibitorsonly
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