Business Diagnostics ©

Framework

Mike Thompson, FCMC

CeoBusinessDiagnostics.com

Evaluate and Grow

Your Business

Michael Thompson

With: Richard Mimick Terry Rachwalski

www.ceobusinessdiagnostics.com

Business Diagnostics

Size Up Grids External

Business Environment

Industry Conditions

Internal

Finance

Marketing

Operations

Human Resources

Technology

External Size Up External

Business Environment

Industry Conditions

PEST-C Analysis Political Factors

Economic Issues

Societal Factors

Technological Considerations

Competitive Considerations

P.E.S.T. - An Overview

Economic

Interest Rates

Inflation Rates

Employment

Economic Growth

Technological

R&D

Early Adoption

Product Life Cycles

Societal

Demographics

Social Awareness

Lifestyle Changes

Environmental Issues

Political

Assistance

Regulations

Competition

Your Company

The Business Environment Opportunities Threats

Political

Economic

Societal

Technological

Industry Conditions

Industry Evaluation Characteristics

Trends

Industry Competitive Conditions

Competition Assessment

Competitive Advantage

Situation Analysis (SWOT or TOWS)

Industry Competitive Environment

Industry Segment

Company

B

Company

A

Company

C

Intensity of Competition

Supplier Power Buyer Power

Threat of

Substitutes

Threat of

New Entrants Need to Complete:

Competitor Assessment

Situation Analysis (SWOT)

Identify Key Success Factors

Michael Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors,

The Free Press, 1980

Industry Competitive Conditions

High Medium Low

Threat of new entrants

Bargaining power of customers

Bargaining power of suppliers

Threat of substitutes

Intensity of competition

Competitive Analysis– SMART Model Critical Success Factor Competitor #1 Competitor #2 Competitor #3

Product

Customer Service

Price

Social Media Presence

Experience

The Internal Size UP Financial Evaluation

Marketing Strategy

Operations

Human Resources Management

Technology Assessment

The Financial Evaluation Financial Statements

Financial Goals and Ratio Analysis

Financial Projections

Managing Cash Drivers

Capital Budgeting Techniques

Financial Goals and Ratio Analysis Profitability and Cash Flow

Liquidity

Stability

Debt Services

Efficiency

Growth

Michael Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors,

The Free Press, 1980

Financial Size up

Strength Weakness

Profitability and Cash Flow

Liquidity

Stability

Efficiency

Growth

Managing Cash Drivers Improved A/R Collection

Defined A/P Settlement

Maximize Inventory Turnover

Marketing Strategy Market Analysis

Marketing Strategy Development

Marketing Strategy Execution

Market Analysis Segment Analysis

Competitor Evaluation

Trade Analysis

Sustainable Competitive Advantage

Unmet Customer Needs Assessment

Marketing Strategy Price

Product

Place (Distribution)

Promotion

The 5th P: People

Marketing Size up

Strength Weakness

Market Tactics

Market Analysis

Market Strategy Execution

The Operations Review Business Process (includes supply chain)

Risk Management Issues

Legal Concerns

Location Decisions

Technology Considerations

Operations Size up

Strength Weakness

Operations/business process

Risk Management

Legal Issues

Location Considerations

Technology Considerations

HR Management HR Function

Recruitment & Hiring

Training & Development

Compensation

Planning

Leadership

Organizational Structure

Skills Development

Teams & Teamwork

Management Capabilities

The Technology Assessment Technology Description

Product/Process Evaluation

Intellectual Property Issues

Markets

Potential Risk Factors

The Technology Assessment

Strength Weakness

Market Tactics

Market Analysis

Market Strategy Execution

Technology Push vs Market Pull

Technology

Products and/or

Services

Markets

Market Pull

Market feedback

modifies technology

and products

3 Denzil Doyle, Making Technology Happen

Technology Evolution and Cash Flow Realities

‘The Valley of Uncertainty’

+

_

IDEA R & D Product Development

Production &

Distribution

Product Migration

Market Expansion

Marston Control Devices Case

Manufactures control components for industrial robots

Apparent strengths

Hidden weaknesses

Strategic opportunities

Potential threats

Marston Control Size up

Use the Business Diagnostics Framework

Use Size up grids

External and Internal

Strategic Direction?

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