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TRANSCRIPT
Neurophysiological Monitoring – Golden Standard in Patient Safety
Somsainathan CK, Research AssociateHealthcare
January 27, 2010
2
Agenda
Market Overview
Market Segmentation
Drivers & Restraints
Industry Challenges
Competitive Mapping
Segment Analysis Split
NPM – The Golden Standard
Strategic Recommendations
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Market Overview
The European neurophysiological monitoring market is in the matured stage of growth. The neurophysiological monitoring
market is comprised of three different product categories, namely the Elctroencephalography (EEG), Electromyography/Nerve conduction studies/Evoked potential (EMG/NCS/EP) and Magnetoencephalography (MEG).
Magnetoencephlography (MEG)
Neuro
ph
ysio
logic
al
Monitori
ng M
ark
et
Electromyography/Nerve conduction studies/Evoked
potential (EMG/NCS/EP)
Electroencephalography (EEG)
Source: Frost & Sullivan
The United
Kingdom
Germany
France
ItalySpain
Scandinavia
Benelux
Regions
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Germany and the United Kingdom
Leaders in all spheres of the market, due to size of population & high public healthcare spending - both markets are saturated having very limited untapped
opportunities
France
France is considered an extremely closed market where it is difficult for companies to enter, mainly due to the loyalty factor from the end users and
conservative mindset of the clients
Spain and Italy
They offer potential market space for new entrants, as both the countries are initializing high investment in medical equipment
Scandinavia and Benelux
These are the most lucrative markets that offer huge untapped opportunities for existing companies and flexible norms that facilitate new entrants
Market Overview (Contd..)
Source: Frost & Sullivan
5
Neurophysiological Monitoring
Market
EEG
MEG
EMG/NCS/EP
22.0% of the European
Market
30.0% of the European
Market
48.0% of the European
Market
Source: Frost & Sullivan
Market Segmentation – By Product
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Drivers and Restraints
� Increasing awareness among other physicians
� Increasing neurological disorders
� Direct presence
� Efficient after-sales service policy
� Downward revision of prices
� Lack of technical advancements in hardware
� Helium replacement costs
� Exchange rates affect market imports
Drivers
Restr
ain
ts
Source: Frost & Sullivan
7
Industry Challenges
High competition
Exploring in to conservative
markets
Well-established
foreign players
Sustaining the
economic conditions
Industry Challenges -
European Neurophysiological
Monitoring Market
Source: Frost & Sullivan
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Competitive Mapping
Source: Frost & Sullivan
BRAINTRONICS BV
Yokogawa Electric Corporation
Deymed Diagnostic
Grass Technologies
Micromed Electronics Ltd
Elekta AB
Nihon Kohden Corporation
Natus Medical Incorporated
Cardinal Health, Inc
Cadwell Laboratories Inc
MEGEMG / NCS / EPEEG
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Segment Analysis Split
Source: Frost & Sullivan
6.3%
2.1%
12.3%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
CAGR (%)
EMG/NCS/EP EEG MEG
Market Segment
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NPM – The Golden Standard
Identification of surgically induced Neurophysiological changes
Monitoring the depth of anesthesia
Non-invasive and Real time brain mapping
Source: Frost & Sullivan
Continuous Monitoring detects dysfunctions before it becomes irreversible
Dysfunctions
Brain Mapping
Anesthesia
Changes
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Strategic Recommendations
Source: Frost & Sullivan
Software
Development
Strategic
Alliances
Feasible
Technological
Advancements
and Upgradation
Strong Focus
on After-sales
Service
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After Sales Service
Cost effective solutions
Video Long - term Monitors
Synergy with other NPM equipment
Wireless Technology
Multi-lingual programs
Integration with Information systems
Overall Product Characteristics Analysis, Europe(2009)
Ke
y A
reas o
f Im
po
rtan
ce
Level of Importance - Demand
•Luxury Areas
•Urgent Areas
•Attention Areas
•Anchor Areas
After Sales Service and Cost effective solutions will drive the growth with Wireless technology becoming a primary application in all systems.
Overall Market Characteristics
Urgent Areas: The areas that need more development to attain a better scope.
Attention Areas: Areas that are least developed and need
more attention.
Anchor Areas: Anchor areas are features that are unavoidable.
These features are improved at a high rate and have a great
importance.
Luxury Areas: Luxury areas consists of additional luxury
features, which can be opted to be ignored.
After sales service and cost effective solutions are becoming the important factors
driving the growth in the NPM market. Video-long term monitoring is becoming one
of the key factors in determining the success in this industry.
Apart from the above mentioned factors, multi-lingual programs, Integration with
information systems, synergy with NPM equipment and wireless technology are
expected to gain more substance in this industry, contributing to significant change
in the market landscape.
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For Additional Information
Katja Feick
Corporate Communications
Healthcare
0049 (0) 69 7703343
Noel Anderson
European Vice President
New Business Development
+44 (0)207 343 8389
Siddharth Saha
Director of Research
Healthcare
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