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  • VP, IoT and Digital Business, Empower Group, 02/2016 -

    SVP/VP, Digital, Marketing and Business development, Dovre

    Group plc, 03/2012 10/2015

    Director, Management services, Evry AS, 10/2010 02/2012, Norwegian ICT -company

    Startups and digital strategies consulting, 09/2009 10/2010

    Director/Head of unit, eCommerce services (corporate

    venture) Itella Corporation, 08/2008 2009

    Head of APAC Business development, marketing and sales,

    Hewlett-Packard Asia Pacific, Printing Supplies, Imaging and

    Printing Group (IPG), 2005 2008 (Singapore)

    APAC Regional marketing director, Consumer and SME

    digital, Hewlett-Packard Asia-Pacific, 2005 (Singapore)

    Senior Executive Consultant, Talent Partners Oy.

    Management Consulting, 2001 2004

    Director, Business Development and Strategic Marketing,

    Fortum Corporation, 1996 2001

    Internet Industry Finland, Chairman of the Board 2010 2012

    Electronic commerce Finland, Board member 2009

    10/10/2016 Mikko Marsio Digital experience (Chief Digital Officer)

    Mikko Marsio

    MSc. (Tech.) Energy

    Technology and Business

    Mgmt, Helsinki University of

    Technology, 1997

    Executive education:

    Internet Business Strategies,

    MIT Marketing Management,

    Columbia Business School

    Digital experience since 1999

    29 digital business operations and project

    responsibilities related to Internet of Things,

    Industrial Internet, digital services, online

    stores, omni-channel operations, digital

    marketing, social media, Business and digital

    strategies And related software, mobile, IT

    architectures and technology

    Sales responsibilities up to USD 600M

    OPEX accountabilities up to USD 30M

  • Digital strategies


    Empower Group Industrial services (B2B), 2015-2016

    Industrial Internet, IoT, Big data driven digital strategy

    Dovre Group (B2B, B2C) Staffing business, 2012-2015

    Business strategy with embedded digital strategy

    Capturing ideas from consumer service business (airlines, banking, hotels,

    gaming) to develop international staffing business

    Hewlett-Packard Printing and Imaging (B2B, B2C), 2005-2008

    Consumer digital & multi-channel strategy for high tech products How to sell

    in complex channel model, what to sell and why to buy (outside in view)

    SMB and Enterprise installed base, segment and solutions strategies with

    digital aspects including Internet of Things

    Fortum (B2C) Energy/Utility business, 1999-2001

    Avoiding community corner Home and Housing mgmt. digital services

    strategy and Intelligent/Smart home strategy

    Digital services were built around content and services related to moving,

    home renovation, home essential tasks and services, summer/ski cabin

    ownership with and provided by over 70 external service providers

    Vacon (B2B) Industrial drives OEM (Consulting case), 2009-2010

    Digital strategy for Original Equipment Manufacturing and Services

    Focus in Internet of things and digitalizing services business

    Veikkaus (B2C) Gaming & Gambling (Consulting case), 2003-2004

    Business strategy with embedded digital strategy

    From product centric gambling to entertainment, sports and dreams business

    Mikko Marsio Digital experience (Chief Digital Officer)

  • Online stores and omni-channel


    Online store with 4-6 hour home /office delivery for inks

    and toners, expanded to new Asian country every fourth month

    (Singapore, Hong Kong, India, Malaysia, Korea,)

    Online - Call center integrated store and sales model

    covering APAC. Experience integrated with street stores (order-


    Reseller shop-in-shop online store concept design, launch

    and management (Australia)

    Automated online purchasing - Printer ink gauge software

    identifies ink levels - directs to purchase either direct or through

    resellers Global dev. team and go-to-market model dev. and

    mgmt. in APAC

    HP Global online store, supplies APAC category mgmt.

    Home electrical equipment and supplies online store, first

    online store launched by Fortum in 2000.

    Veikkaus online store and online experience growth programs,


    Logistical services for online stores offering from Itella

    (customers Kesko, S-Ryhm, branded consumer goods

    companies), 2008-2009

    Mikko Marsio Digital experience (Chief Digital Officer)

  • Internet of Things experienceConnecting objects around us (electronic, electrical, non electrical)

    Managed Print Services = Internet of Things

    HP Managed Print Services in a nutshell


    Managed print services (MPS) are services to manage a companys

    document output. The main components provided are needs

    assessment, selective or general replacement of hardware, and the

    service, parts and supplies needed to operate the new and/or existing

    hardware . MPS tracks how the printer, fax, copier and MFP fleet is

    being used, the problems, and the users satisfaction

    Industrial IoT services for pulp & paper, energy, metal workshops, large warehouse owners and manufacturing customers

    EmSight Lite Remote monitoring and data analytics

    service with easy-to-install sensors & platform

    EmSight Big data analytics to improve performance or

    solve production line issues

    EmSafe Work safety improvement service that utilizes

    real time location tracking

    Experience from time when Hewlett-Packard innovated, planned and launched first versions of Managed Print Services in 2006-2008

    Pay per Print printing solution business expansion

    business owner in APAC region, part of HP Managed

    print services (MPS), two year sales growth over 300 %

    Global MPS offering development team member

    representing HP Asia-Pacific

    Global Print 2.0 transformation program APAC leader

    Digital strategy for Vacon plc with strong focus on equipment + software + Internet drives new service business opportunities and business models (Industrial Internet)

    Mikko Marsio Digital experience (Chief Digital Officer)

  • Digital driven loyalty programs and gamification


    Dovre Club Rewards (2012 - ) - Staffing

    First global rewards program in its own sector

    Points based: luxury products and resorts

    Design, build and mgmt. of outsourcing model

    Global implementation with especial focus to North-America, Norway and Middle-East

    Hewlett-Packard Original Rewards (2006 2008)

    Results: Member growth from 23k to 200k, revenue coverage from USD 30M to 200M

    Points based: large variety of products and vouchers

    Development, scaling up and management in 12 APAC countries

    Driving customer behavior with gamification

    Dovre Draw Monthly global draw to drive interest among club members

    Traditional Chinese games as online gambling versions in Original Rewards

    Transformation of gambling, gaming and lottery company with multiple initiatives


    Mikko Marsio Digital experience (Chief Digital Officer)

  • Digital services Digitalization of analogue operations


    Dovre Club Large projects staffing business service (2012 - ) which takes ideas from Linkedin type profile management, airline type loyalty program and banking type self-service

    Design business strategy & Inventing new service concept Dovre Club - invent, design, launch and operational service management

    Online printing HUB for SMB customers (2007)

    Manage all your printing essentials easily from one place when printers and printing is not companys top of mind

    Balancion Personal money and wealth mgmt (2009 2011) Startup, strategic advisor

    Fortum theme portals (1999-2001) for managing household moving, renovations, housing essentials Manage and development your home and housing & Intelligent home development

    Concept designs, partnerships, operating model & strategy

    Mikko Marsio Digital experience (Chief Digital Officer)

  • Online marketing, content management, SEO, SEM,

    Social media

    10/10/2016 company and IR pages (2012 - )

    Company pages which utilized first wave responsive design

    opportunities (identifies screen size automatically)

    Dovre Group Greatest Oil & Gas professional (2013-14)

    Global search for best worlds best oil & gas professional

    Research questionnaire, contest prizes: sauna to your home,

    personal biography, F1 dream weekend in Singapore

    Hewlett-Packard Home & Home office (2005 - 2008)

    Home & Home office offers,