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cdma CDMA SYSTEMS ERICSSON PROPRIETARY Executive Briefing on 3G Services Supported today with cdmaOne and tomorrow with cdma2000 Gwenn Larsson Director Strategic Marketing Ericsson SE Asia Executive Briefing March 29, 2000 Bangkok, Thailand

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cdm

aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

Services Supported today with cdmaOne and tomorrow with

cdma2000

Gwenn LarssonDirector Strategic Marketing

Ericsson

SE Asia Executive BriefingMarch 29, 2000

Bangkok, Thailand

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

Some interesting Facts about IS-95 CDMA CDMA supports 6-10 times capacity of AMPS networks

– Digital Spread Spectrum

– Variable Rate Vocoders

CDMA networks consistently offer High Call Quality - fewer dropped calls

– Soft-Handoffs

– Dynamic Power Control

IS-95 CDMA networks have been capable of supporting “packet data” since 1996

– Equivalent throughput of CDPD; no need for separate network

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

More Interesting Facts

CDMA networks/terminals support Data Rates up to 64 kbps

– Packet, Circuit, Analog Fax

– Direct Connection to Internets

CDMA networks and terminals have supported microbrowser technology since 1996 too!

– Based on Phone.com’s proprietary HDML mark-up language

WAP capable IS-95 Phones will soon be available– End of this year!

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

Two More!

The CDMA equivalent of GPRS is the cdma2000 Packet Core Network (PCN)

– Similar Services, easy to implement, quick to market, low cost

– Based on Mobile IP Internet standards

– Initial rollout slated for this year - does not require waiting for new phones!

CDMA has numerous additional Revenue Generating Features - Competitive with any Wireless Offering!

– International Roaming

– Pre-Paid

– Zone Based Billing

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 - 1X Evolution Benefits

Increased Voice Capacity– Nearly double voice capacity of cdmaOne in the given 1.25

MHz carrier

Backward Compatibility– Simultaneous support for both cdmaOne and 1X users in the

same cell

Handoff and Roaming– Handoff and roaming between cdmaOne and 1X cells/

networks

High Speed Wireless Data Services– Average data rates of 144 kbps

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 - 1X EvolutionBackward Compatibility

1xRTT Coverage

cdmaOne Traffic Channel

cdmaOne Phone

cdma2000 Traffic Channel

cdma2000 - 1XPhone

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 - 1X Evolution Roaming and Handoff

cdma2000 - 1xRTT Network

Neighboring cdmaOne Network

Roaming and Handoff between cdmaOne and 1X networks

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 Key Services

Voice Improvement

Higher Speed Data Services Support

Multimedia Services Support

Special Applications

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 - Voice Quality Improvement

ApplicationOffering premium voice quality to

certain users at a premium priceAlso called V2 Voice Mode (V1 is a

standard voice quality)

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 - Voice Capacity Improvement

ApplicationDoubling the available voice capacity in the

existing 1.25 MHz cdmaOne carrierImproved Grade of Service (GoS) and

customer satisfaction with serviceMore revenue with less investment

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 - Data Services Support

ApplicationOffering wide range of data speeds and

data servicesVarious Data Speeds

– 144 kbps avg with 1X

– 2 Mbps peak with 3X

Various Data Services– Telematics Services

– Horizontal Services

– Vertical Services

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 - Data Services Support

ApplicationImproved data throughput for packet

and circuit data applications– Internet, File Transfer, Streaming data, e-commerce

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 - Data Services Support

ApplicationProvides low latency data throughput

for delay-sensitive applicationsCredit card transaction, telematics, VoIP,

streaming audio and video, etc.

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 - Simultaneous Voice/Data Services

ApplicationConcurrent servicesCircuit-switched voice/ data and packet

data simultaneously– Talking over the phone while sending fax and

surfing Internet, etc.

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 - Quality of Service (QoS) Support

ApplicationMultimedia Applications

– Low Delay Tolerance

Priority Service AccessData Rate Guarantee

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

Application Increasing coverage, capacity, or data rateHot spots coverage in convention centers, stadiums,

malls and campusesDedicated data rates and coverage to group of users

Auxiliary Sectors serving high speed data

Normal sectors serving voice and low

speed data users

cdma2000 - Special ApplicationsHot Spot Coverage and Smart Antenna Tracking

S

Sector

High Speed Data Users

C

Auxiliary Sectors dedicated to high

speed data

Sector

Sector

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 - Access Reliability

ApplicationImproving access reliability

when...– High data pipes for multiple data rate

applications leave big gap in Walsh space assigned to users

– Run out of Walsh functions in sector

Spot beam and Smart antenna applications

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aCDMA SYSTEMS ERICSSON PROPRIETARYExecutive Briefing on 3G

cdma2000 - Extended Battery Life

ApplicationExtends battery life/ talk time of

the mobile unit