cdap proposal presentation
TRANSCRIPT
RedefineIn-Store Shopping Experience InstaKart
SUPERVISOR : MR. DILSHAN DE SILVACO-SUPERVISOR : MR.UDARA SAMARATUNGA
The Team
Thufail M.R.M.Rangana K.S.M. Pranavaghanan (Leader) Amzer M.A.N.M.
1.Background.
Let’s start with background of
In-store shopping
Retail shopping has suffered dramatic change over the last decares.
▸ Customers are more demanding, discerning and sophisticated while traditional selling models are not good.
▸ Customer visits for more than transactions,they want more informed and customized experience.
Background
Grocery shopping has been part of daily routine for almost any family.
▸ Customer visits physical store, with or without intention of purchasing the grocery items.
▸ It can be for entertainment, socialize, spend time with family or even to get the touch and feel the product.
Retailer are struggling to adapt to this pace change, but those challenges are not dealing with some of the major challenges, retailers are facing.
Background
2.PROBLEM.
You never change things by fighting the
existing reality.
“▸ Boring physical store experience.▸ Customer buy-and forget things.▸ Struggling to find item details.
Problems
“▸ Long line checkouts.▸ Alone shopping.▸ Can’t find sales associate.▸ Lack of customer Interaction
from the company.▸ Retailer doesn't have a idea of
the customer.
Problems
Solution??To change
something, build a new model that makes the
existing model
obsolete.
INSTAKART
OUR PROCESS IS EASY
Planning
Pre-store
In-store
Solution
SYSTEM OVERVIEW
There has to be some existing similar
products
3. ALTERNATIVE COMPARISON.
Arpico
Application Alternatives.
WalMartKeells
Amazon
eBay
Insta-Mart
Features Amazon eBay Walmart Keells Arpico InstaCart
Online-to-offline in-store shopping
Personalized advertisements Data mining for
customer/vendor predictions
? ? ?
Voice based guidance during
shopping
Augmented in-store shopping
Indoor navigation to products in shopping list
Synchronized list between
family/specific group
3.Methodology.
Setting a goal is not the
main thing. It is deciding
how you will go about
achieving it and staying
with that plan.
SYSTEM ARCHITECTURE
THE FLOW OF THE SYSTEM
System or Flow Diagram needed???
Sub Diagrams
TOOLS AND TECHNIQUES
4.OBJECTIVES.
“Because of people's busy and tired lifestyle, people expect the processes to become more efficient , convenient, easy and Interactive.
Objectives
“▸ Provide personalized information.
▸ Analytics of several data gained which can make the company to drive the business to a more efficient and portable path.
Objectives
WORK BREAKDOWN STRUCTURE.
InstaCart
Indoor Localization & Navigation
Locating of User Indoor
Navigation to a certain product or all products
in the shopping list
Proximity Promotions
Augmented Reality
Augmented display of promotions in floor
Alert promotions floor wise
Coupons & Loyalty Program
Data Mining & Analysis
Dashboard of analysis of big data
Predictions based on past transaction history
Synchronizing of shopping list
Voice Commands & Content Extraction
Process voice input queries
Guidance during shopping
Suggestions based on health level of
customer
To achieve one main goal, you
shouldn’tworry about doing 9 sub-
goals.
5.BENEFITS.
The true measure of your worth includes all
the benefits others have gained from
your success.
APPLICATION BENEFITS.
Indoor location assistance.
Customer▸ can easily
find what customer looking for .
▸ locate friend or staff.
Retailer▸ Improved
customer service level.
▸ Can create promotion areas according to navigations..
Benefits
APPLICATION BENEFITS cont.
Personalized offer based on loyalty.
Customer▸ good deal.▸ Reword for
loyalty
Retailer▸ Increase
success ratio and turnover.
▸ Draw customer in for return visits.
Benefits
APPLICATION BENEFITS cont.
Extended product information on mobile.
Customer▸ Product
alternative when it out of stock.
▸ Get hole idea of the product.
Retailer▸ Higher
customer service.
▸ Can reduce the staff,less questions.
▸ Dynamically updated product details.
Benefits
APPLICATION BENEFITS cont.
Product comparison on the mobile.
Customer▸ Personalized
comparison.▸ Get relatives
advice.▸ easiness to
compare products.
▸ Get more information that does not fit on self labeled.
Retailer▸ cross-sell and
up-selling opportunities.
▸ Data collection on comparison.
Benefits
5.BUSINESS PLAN.
Let’s start with Problem
Specification
Place your screenshot here
ANDROID MARKET
PHASE 12016 - 2017
Place your screenshot hereIPHONE MARKET
PHASE 022017 - 2018
CAPTURING THE SMALL BUSINESSES
our office
COMMON PLATFORM• Upload Product Information• Upload Shop Details
PHASE 032020 -
THANK YOU FOR YOUR
ATTENTION
Fire away the Questions!!