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Promotions 2.0 Social Contests 1

Author: erin-rawlings

Post on 29-Aug-2014

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  • Promotions 2.0 Social Contests 1
  • Promotions 2.0 Social Contests - Best Practices 1. Awareness - Promo or paid media 2. Submit - User generated content, help entrant self promote to network 3. Filter - How decide to narrow it down to 10 4. Public Voting - only on top 10 5. Winner - Dont let voter pick final.
  • Promotions 2.0 Social Contests - Best Practices Decide what kind of social contest chance-based (sweepstake) Something simple like a RT or follow @ to enter Winner picked at random skill-based (contest) Set of criteria to follow May be narrowed down by public vote Organization/business may pick winner 3
  • Promotions 2.0 Social Contests Types of Contests Video contest inviting users to create a new commercial for one of your products User-generated content contest awards the best personal experience stories Photo contest Related to your product or service Product invention contest with a large cash prize For more examples, read How to Choose the Right Type of Facebook Contest by Emeric Ernoult, Social Media Examiner
  • Promotions 2.0 Social Contests Types of Contests Sweepstakes Sweepstakes easy entry picked at random (like page or like-gated page) Deals/Offers Liking a page for a discount on a product, may have to share in your newsfeed Both are great for brand awareness, but lack engagement 4 Ways to Boost Your Facebook Engagement with Promotions by Michael Gingerich, Social Media Examiner 5
  • Promotions 2.0 Social Contests Types of Contests Sweepstakes 30 iPhones in 30 days Randomly awarded to users who included #squarespace with their tweets. The campaign worked in getting exposure #squarespace was on top of trending topics for several days in a row
  • Promotions 2.0 Social Contests Types of Contests Sweepstakes Win a Mac Book Pro Every 7 Days Moonfruit, provider of do-it-yourself web site building tools for small businesses Offering up free Apple products for tweeting their company name as a hashtag: #moonfruit
  • Promotions 2.0 Social Contests Types of Contests Sweepstakes Virgin America VXREDHOT: The company is using the Red Hot tweet to give away promo codes (50% off of travel itineraries of two guests) to the first 500 Twitter followers that participate. They launched the promotion at 1:30 ET today and as of 5:15 ET it had sold out entirely.
  • Promotions 2.0 Social Contests Types of Contests Sweepstakes Virgin America Red: #nowplaying Tell us what youre watching on RED at 35,000 feet! (#nowplaying Avatar at 35,000 feet). This Red tweet is less about promotion and more about engagement. Its designed to get passengers currently flying Virgin America to share what their watching on Virgin Americas Red entertainment system while in transit. Best Geek Moments: This tweet (when live) will be another super specific call to action for passengers currently using Virgin Americas inflight WiFi. Theyre using this promoted tweet to encourage customers to share their best geek moments via Twitpic while up in the air. 9
  • Promotions 2.0 Social Contests Types of Contests Contests Contest promotion is skill-based and involves submitting a photo, a video, etc in which the winner is voted on based on criteria High engagement rate, but takes work to manage and people may not want to exert that kind of effort to enter a contest. 4 Ways to Boost Your Facebook Engagement with Promotions by Michael Gingerich, Social Media Examiner 11
  • Promotions 2.0 Social Contests Jessica Simpson Photo Contest Trying to promote Fall Collection Fans buy Jessica Simpson Fall Collection, take picture in outfits, and upload to social media sites. Agency picks best photos Fan gets to fly out to NYC for a live xmas special taping
  • Promotions 2.0 Social Contests Facebook: Jessica Simpson Photo Contest
  • Promotions 2.0 Social Contests Summary of Engagement vs. Barrier to Entry Orignal source http://www.slideshare.net/Sfathi/blog-her-onlinecontestssandra-fathi 14
  • Promotions 2.0 Social Contests Tips to Build Buzz Make it easy to share Post regularly on Facebook (use Pinned Post) Leverage other social networks (Twitter, G+) Promote on your website Email existing customers Enlist sponsors to cross promote Identify influential blogs (or other media) Use UGC entries for content marketing And in case you missed it . . . Make it easy to share Tips by Sandra Fathi from affect.com Orignal source http://www.slideshare.net/Sfathi/blog-heronlinecontestssandra-fathi 15
  • Promotions 2.0 Social Contests Guidelines 16
  • Promotions 2.0 Social Contest Guidelines Facebook For the most up-to-date guidelines, go to this link: https://www.facebook.com/help/411018158926396
  • Promotions 2.0 Social Contest Guidelines Things to Think About Eligibility - 18 yrs or older, country? Sponsor or Admin - disclaim who sponsor is Timing - How long does contest last? Rules for entering - How? Prizes - list value Release - personal injury Publicity - agree to use pictures General conditions - can cancel at anytime Entrants personal info - how used afterwards Winner list - must publish, not if under 18 yrs old
  • Promotions 2.0 Social Contest Guidelines Blogger Guidelines Must be transparent Must follow FCC regulation Disclose financial relationship Helps give people credibility & trust
  • Promotions 2.0 Social Contest Guidelines Third Party Agencies Wildfire
  • Promotions 2.0 Social Contest Guidelines Third Party Agencies Offerpop 21
  • Promotions 2.0 Social Contest Guidelines Third Party Agencies Shortstack Click here to watch the Shortstack demo 22
  • The End Questions? 23