ccd branding & promotions !!

Understanding Café Coffee Day !!

India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd.

A Rs. 750+ crore ISO 9002 certified company.

Pioneer of the café culture and the first to launch the ‘coffee bar’ concept in India.

Network strength: 1200+ cafés in 175+ cities/towns across India and growing.

The place consumers are frequent most after “home and workplace/college” in a group of 3 or more.

A place where consumers rejuvenate and are free to be themselves rather than a place to be “seen at”.

Why Café Coffee Day ??

Key Target Audience

Major chunk of CCD customers falls within the age group of 20 to 30 which accounts for 57% of the overall percentage.

The group comprises of mainly college going students and young working professionals.

Youth Behavior

Make consumption related decisions in company of friends Consumption areas: Personal clothing & accessories,

food, entertainment, consumer durables

Influencers: Peer group, workmates.

Tech Savvy

Access to large amount of money to spend.

Socially Active: Hangs out at cafes/malls

Looking for a good lifestyle.

Looking for a multiplicity of experiences.

Spending Power: Rs 7,000-40,000 p.m.

Seeks 'feel-good factor' and expression of identity through choice of brands consumed. But is also value conscious.

Editorial Coverage

CCD Platter for Branding & Communication

Tent Card Push/ Pull Sticker


Table Sticker Coasters + Cup Rings


Side Menu Card Saucer Tag


Standee Kiosk


Bike Display

Promoter


DanglersPoster


Leaflet Drop Box

Wall Visual Floor Sticker



Chair Backs Stencil


DSN ScreensCafé Chronicle- Magazine Ads

BRANDING RATE CARD

CATEGORY A CITIES: DELHI, MUMBAI, KOLKATA, CHENNAI, BANGALORE, HYDERABAD & PUNECATEGORY B CITIES: ALL EXCEPT THE ABOVE MENTIONEDNOTE: Rates mentioned refer to per café per month (unless otherwise specified)

COLLATERAL DISPLAYBRANDING OPTION Branding Fee (in Rs.) SPECIFICATIONS Display/cafe Category A Category B Size (length*width) Material DANGLERS 8000 6000A4 230 GSM 3 - 8TABLE STICKERS 10000 80005" * 5" Vinyl 3 - 8FLOOR STICKERS 8000 60005" * 5" Vinyl 3 - 8TENT CARDS 15000 120005" * 7" 300 GSM laminated 3 - 8COASTERS 8000 60004" * 4" Cardboard, laminated 2 per table

SLEEVES ON COLD CUPS 12000 10000RIBBED CRAFT PAPER ON PLASTIC COLD CUPS

TISSUE PAPER 12000 10000 SIDE MENU CARDS 12000 10000Demi size (A5) 300 GSM, laminated 15 - 25BILL FOLDER STICKERS 4000 30002.5" * 2.5" Vinyl On bill foldersSAMPLING 10000 8000To be given to every customer or through billingPOSTERS ON NOTICE BOARD 7000 5000Max A3 230 GSM (back gumming) 1 - 2LEAFLETS/CONTEST FORMS 8000 6000Max. A5 170 GSM In bill foldersMAG/NEWSPAPER DISPENSER 9000 80002' X 1.5 ' WOOD/IRON PULL PUSH STICKER 12000 10000 Gumming Strip 2DROP BOX 5000 40001 ft cubed Acrylic (with lock) 1REST ROOM STICKERS 3000 20006" * 12" Vinyl 1REST ROOM SAMPLING 5000 4000 COFFEE MACHINE BRANDING 22000 20000W 24.5" x H 11.5"

Rate Card as per each Branding Element

DISPLAY SPACE

Branding Fee (in Rs.) SPECIFICATIONS

Category A Category B Size (length*width) & Material Display/cafe

KIOSK

RENTAL PER DAY 5000 30003D kiosk (floor space of 3' * 3') 1

RENTAL PER WEEK 10000 8000and height upto 6 ft

RENTAL PER FORTNIGHT 18000 15000(Operational 8 hrs/day), Sans promotor

RENTAL PER MONTH 25000 18000Plastic/Sunboard

DISPLAYS

RENTAL PER DAY 3000 25002D display unit (e.g.standee)

RENTAL PER WEEK 8000 70006' * 2' in size

RENTAL PER FORTNIGHT 15000 12000Sun Board

RENTAL PER 3 WEEKS 18000 15000

RENTAL PER MONTH 18000 15000

PromoterPer Day 2000 1000

1 person only, Approval required for branding on person.

Per Week 5000 4000

Per Fortnight 9000 8000

Per 3 Weeks 12000 10000

Per Month 15000 12000

COMMERCIAL SHOOTSPER HOUR RATE 15000 12000Precauitionary (returnable) deposit of Rs.30,000

F & B cover of Rs.1500/- per hour for A citiesand Rs.1000/- per hour for B cities


OTHER BRANDING OPPORTUNITIESWALL VISUAL 30000 25000Plus replacement costsWi-Fi Landing PageOwn a link 200000 Site grab 175000 Banner 125000 Airline space branding (GOAIR)

Cost per piece

Consumption Per month MOQ

Combo box branding 6 17000 17000 Sandwitch box branding 8 35000 35000 Savouries box branding 4.5 5000 5000 Cups 3 40000 200000 Sampling 4 100000 100000 Head rest branding 5 45000 45000

DISCLAIMERService Tax applicableDesigning & Production (printing/fabrication) of collaterals to be done by the partner.Artwork to be approved by CCD.All collaterals for the promotion to have a logo of CCD compulsorily Despatch of collaterals/Logistics to be managed by the partner.Provisions for replenishment of collaterals to be provided.Promoter/Salespersons are not allowed. There could be exceptions in certain cases. The rates to be worked out accordingly.No transaction/selling can take place as a part of a campaign.In case CCD is forced to stop the campaign in a particular café, prorata money will be returned for that café only.

PAYMENT TERMS50% in advance, to be paid in favour of "Coffee day properties India Pvt Ltd"50% after the first half of the campaign is through.


ccd branding & promotions !!

Documents

ccd platter

branding onper month

understanding caf coffee

caf culture

citiesand rs

category b size length

f b cover of rs

specifications category