cc14 - peter ekstrom: turn your cold calls into gold calls
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Turn Your Cold Calls into GOLD CALLSHow You Speak is How You Sell
Peter Ekstrom www.thegoldcallscript.com516-541-8160
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Curing ‘Foot in Mouth’ Disease
Foot-in-Mouth Diseasenoun Informal: Facetious. The habit of making inappropriate, insensitive, or imprudent statements.
The tendency to say the wrong thing at the wrong time.
The tendency to say the right thing the wrong way.
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SPEECH• Speech /spēCH/ noun
– The ability to express thoughts and feelings by articulate sounds.
THOUGHTS + WORDS = SPEECH
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Be Careful …
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Your Miranda Rights in Sales…
“You have the right to remain silent. Anything you say can, and will be used against you by prospects…”
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The Attention Economy
• The New Currency of Business
• The First Impression…
• Attention Filtering
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I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg.The phaonmneal pweor of the hmuan mnid! Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer inwaht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? Yaeh, and I awlyas thought slpeling was ipmorantt.
Please Read The Following Paragraph
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21st Century Prospecting
‘Threading the Needle’ in conversation
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Box Your Dialogue!
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The Gold Call Script
Ice-Breaker
Lemonade Statement
Focus Question
Attention Question
SchedulingQuestion
© 2006 DealBuilders, Inc. All rights reserved.
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Summary
• Mastering Introductions…• Look before you speak…• Your Miranda Rights in
Sales…• The Attention Economy…• The Gold Call Script…
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Contact Information:
Pete Ekstrom [email protected]
Office: 516-541-8160
Cell: 516-528-5367
www.thegoldcall.com
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