dCBSPremiereDatesWednesday, September 14

8/7c SURVIVOR: SOUTH PACIFIC

Monday, September 198/7c HOW I MET YOUR MOTHER 9/8c TWO AND A HALF MEN

9:30/8:30c 2 BROKE GIRLS Series Premiere10/9c HAWAII FIVE-0

Tuesday, September 208/7c NCIS 9/8c NCIS: LOS ANGELES

10/9c UNFORGETTABLE Series Premiere

Wednesday, September 219/8c CRIMINAL MINDS

10/9c CSI: CRIME SCENE INVESTIGATION New Day & Time!

Thursday, September 228/7c THE BIG BANG THEORY 9/8c PERSON OF INTEREST Series Premiere

10/9c THE MENTALIST Friday, September 23

8/7c A GIFTED MAN Series Premiere9/8c CSI: NY

10/9c BLUE BLOODS

Saturday, September 2410/9c 48 HOURS MYSTERY

Sunday, September 257/6c 60 MINUTES 8/7c THE AMAZING RACE 9/8c THE GOOD WIFE New Day & Time!

10/9c CSI: MIAMI

Monday, September 26 8:30/7:30c 2 BROKE GIRLS Time Period Premiere 9:30/8:30c MIKE & MOLLY

Thursday, September 29 8:30/7:30c HOW TO BE A GENTLEMAN Series Premiere

Saturday, October 88/7c RULES OF ENGAGEMENT

2011FALL INSIDER

All will be revealed...All will be revealed...

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2011FALL INSIDER

Promotion for the new TV season is in high gear, and while the competition has a lot to prove, CBS has the big guns in placeanda provenstrategy to WIN! It’s all about great content, breaking through the clutter and communicating our message clearly. Our campaign extends out to every corner of the media universe…print, outdoor, radio, online, mobile and more. But our dynamic Network platform, along with a powerful promo push from you, our partners, continue to be the most important tools in our arsenal for getting the word out to our viewers.

Your support is vital. We have five new shows to launch, plus a lineup of returning hits.There are two big changes to the all-important list of late new lead-in shows – the pro-vocative new drama UNFORGETTABLE on Tuesdays and the move of powerhouse CSI: to Wednesdays. Additionally, critically acclaimed THE GOOD WIFE moves to Sundays. It’s essential that we redirect viewers to these new time periods.Now’s the time to be aggressive and build our lead. Maximize every opportunity to pro mote Fall Launch! Run extra spots in your local airtime. Make sure your on-air talentmentions the exciting new lineup. Take full advantage of the many tie-in opportunitieswe’re offering. Together, we can continue our winning streak. Thanks in advance and best wishes for another fantastic season!

Countdown To Fall Launch!

Emmy and Golden Globe Winner Ted Dansonjoins the cast as supervisor D.B. Russell. He’s a “Left Coast” Sherlock Holmes who devourscrime novels and looks at every crime sceneas if it were a story waiting to be told.

One of television’s most popular shows moves to late prime on Wednesdays! Promote this newnight and time with everything you’ve got – run extra spots, take advantage of the spon-sorable banners for your website and useour News Toppers in your late news topi-cals! Introduce the show’s newestcharacter to your news viewers byrunning the special EPK offeredby CBS broadcast publicity.

CSI: New Day and Time!Season Premiere Wednesday, September 21 10/9c

George Schweitzer President,

CBS Marketing Group

A comedy about two young women waitressing at a diner who strike up an unlikely friendship in the hopes of launching a successful business — if only

they can raise the cash. Sassy, streetwise Max Black (Kat Dennings) worksmultiple jobs just to get by. Sophisticated Caroline Channing (Beth Behrs) is an

uptown trust fund princess who’s having a run of bad luck. When Caroline dis-covers Max’s knack for baking amazing cupcakes, she sees a lucrative future

for them, but first they need to raise the start-up money. Working together, these two broke girls living in one expensive city might just find the perfect recipe fortheir big break.

Make sure your audience is buckled in for Monday’s big premieres! Run extra spots. Have your morning news team mention the night’s great lineup and keep excitement building throughout the day by running electronic press kit packages in your noon andevening newscasts. Run our special Launch Week Edition of sponsorable line-up spots and don’t forget to use our News Toppers – they’re designed to keep viewers in their seats throughout primetime and into your late news! Look for all the details in PromoNet.  

2 Broke GirlsSeries Debut Monday, September 19 9:30/8:30c

Time Period Premiere Monday, September 26 8:30/7:30c

NEWCOMEDY

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UNFORGETTABLE stars Poppy Montgomery as Carrie Wells,a former police detective with a rarecondition that makes her memory soflawless that every place, every con-versation, every moment of her life isforever embedded in her mind. Every-thing, except for the details from theday her sister was murdered. Carriehas tried to put her past behind her,but she’s unexpectedly reunited withher ex-boyfriend and partner, NYPDDetective Al Burns (Dylan Walsh),when she consults on a homicidecase. Despite her conflicted feelingsfor Al, she decides to permanentlyjoin his unit as a detective solvinghomicides — most notably, the un-solved murder of her sister. All sheneeds to do is remember.

Boost viewer awareness for the premiereof this provocative new drama by runningour sponsorable preview spots. You’ll bepromoting Tuesday’s late news lead-inand generating local sales revenue. Andbe sure to post our customizable web adson your station’s site. Check out the sam-ples in PromoNet!

TIE-IN IDEA! Challenge your viewers’ power to remember. Stage and shoot anaction-filled scene at a recognizable location within your market. Then pose ashort series of questions based on the de-tails of that scene. Can your viewers remember all the colors, noises, numbers andevents? Bring in an expert from your local university or law enforcement agency to help determine what is considered normal and exceptional memory.

NEWDRAMA

UnforgettableSeries Premiere Tuesday, September 20 10/9c

2011FALL INSIDER

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HOW TO BE A GENTLEMAN is a comedy about the unlikely friendship between a traditional, refined writer and an unrefined personal trainer. Andrew Carlson(David Hornsby) is an etiquette columnist devoted to ideals from a more civi-lized time. Bert Lansing (Kevin Dillon) is a reformed “bad boy” from Andrew’spast who inherited a fitness center, but can still be rude, loud and sloppy.When Andrew’s editor tells him to put a modern, sexy twist on his column

or be fired, he hires Bert as a life coach in the hopes of learning to be less“gentle man” and more “real man.” Though Andrew and Bert’s views

may be centuries apart, they may find they're each other's missing link. 

Help launch Thursday night’s new shows with a big local push! Run the latest promos. Use our sponsorable line-up spots, web banners and Fall Preview spots. Post our sponsorable ‘behind-the-scenes’ new show vignettes on your station’swebsite. Check out the selection of electronic press kit packages available for theseshows and run them inside your newscasts. Don’t miss any opportunity to promote!

How To Be A GentlemanSeries Premiere Thursday, September 29 8:30/7:30c

NEWCOMEDY

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Person Of InterestPremieres Thursday, September 22 9/8c

A crime thriller about a presumed dead former-CIA agent named Reese (played by Jim Caviezel), who teams up with Finch (played by Emmy Awardwinner Michael Emerson), a mysterious billionaire, to prevent violent crimes byusing their own brand of vigilante justice. Using state-of-the-art surveillance tech-nology, the two work outside of the law, using Reese’s adept skills and Finch’s unlimited wealth to unravel the mystery of the “person of interest” and stop the crimebefore it happens. Reese’s actions catch the attention of the NYPD, including homicide detective Carter (played by Academy Award® nominated and Emmy Award nominee,Taraji P. Henson), and Fusco (Kevin Chapman), a cop who Reese uses to his advan-tage. With infinite crimes to investigate, Reese and Finch find that the right person, withthe right information, at the right time, can change everything.

There’s big buzz about this new crime thriller so be sure to keep the momentum going! Sponsorable preview spots (:30 and :15s) are a great way to promote this drama. Our web ads areeasily customizable and can be downloaded right now from PromoNet. Use the EPK packages offered and consider supplementing them with a local angle.

TIE-IN IDEA! Just how state-of-the-art is surveillance and crime prevention technology in your market?Bring in experts from your police investigative unit and a home or business security company to findout. Track your feature reporters as they cover the town – from cell phone tracking devices to video monitors, fascinate your viewers with the inescapable fact that everyone is being watched.

NEWDRAMA

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A Gifted ManPremieres Friday, September 23 8/7c

NEWDRAMA

2011FALL INSIDER

TheGoodWifeNew Day & Time! Season Premiere Sunday, September 25 9/8c

New Day. New Time. New Beginning. Use every opportunity to remind your viewers—the critically acclaimed and award-winning drama moves to Sundays! The latest promos are available now so be sure to run them. Sponsorable webbanners are posted on PromoNet and an EPK is available featuring an interview with stars Julianna Margulies and Josh Charles.

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A GIFTED MAN is a drama about a brilliant, charismaticsurgeon whose life changes forever when his deceasedex-wife begins teaching him the meaning of life fromthe “hereafter.” Michael Holt (Patrick Wilson) lives amaterialistic life of luxury. But his orderly world is rockedwhen his ex-wife, Anna, mysteriously appears to him.Touched by those in need and accepting of Anna’scompassionate “presence,” Michael’s attitude towardserving the rich and poor is turned upside down, and hebegins to see that there’s room in his life for everyone.

TIE-IN IDEA! Doctors rely on science and facts when it comes to healing their patients. But they’ll also be the first to acknowledge that the human spirit plays a vital role. Have your feature reporter interview medical professionals and their patients for local stories that reach beyond medicineand touch the heart.

Friday’s lineup of new and returning dramas offer plenty of tie-in opportunities. Customizable web banners and spon-sorable behind-the-scenes pieces for website streaming areposted on PromoNet. Electronic press kits are also available.Don’t forget to use our News Toppers – they’ll help keep viewers tuned in for that top story in your late news!