Post Show ReportINDIA’S LARGEST INTERNATIONAL CHILDREN’S PRODUCTS BUSINESS EXPO

20 - 22 April 2016Bombay Convention and

Exhibition Centre, Mumbai

www.cbmeindia.com

02

AssociationPartners

Growth History 03 Event Overview 04 CBME India 2016Cenference 05

Story in numbers -Exhibitor Demographics

06 07 Exhibitor Quotes 08Story in numbers -Visitor Demographics

Visitor Quotes 09 10 Glimpses ofCBME India 2016 11Cool Kids Fashion

Business & Beyond 12

Media Coverage 15

13 Marketing and Promotion 14CBME @ Social Media

Some of the brands at CBME India 2016

INDEX

Trusted since 1928

F A S H I O N Exclusive Kids Wear

TM

CBME India 2016 Partners

GROWTH HISTORY

EXHIBITORS

80 Exhibitors

CBME 2014

Indian60

20 International

81 ExhibitorsIndian56

25 International

CBME 2015

CBME 2016

CBME 2014

2509 Visitors

26Delegates

CBME 2015

3783Visitors

32Delegates

VISITORSDELEGATES

&

4084Visitors

74Delegates

CBME 2016

03

101 ExhibitorsIndian72 29 International

21countries

OVERVIEW

The fourth edition of Children, Baby & Maternity (CBME) India expo 2016 ( 20th – 22nd April ) hosted by UBM India at the Bombay Convention & Exhibition Centre, Mumbai successfully concluded bringing together Indian and global suppliers, manufacturers of child, baby and maternity products and services, all under roof. The three day event had over 100 exhibitors and over 300 Indian and global brands. The event saw participation from world renowned brands such as J L Morrison, TOONZ Retail, Chicco, Mother Care, Piramal, Me and Moms Pvt Ltd, Little’s (India), Bonny Products, Lovi, Smitten Baby, Farlin, Gemini Lifestyle Private Ltd, Posh Baby and Kids India, R for Rabbit Baby Products Pvt Ltd, Momzjoy and Royal Brushes Ltd amongst others and representations from countries such as as China, Hong Kong, Belgium, Italy, Malaysia, Taiwan, Thailand, USA amongst others. Highlights of the show included the Innovative Product Corner wherein CBME India recognized design excellence with the Innovative Product Award. Standing out from competitors, 12 companies were nominated for their most innovative and patented products. Winners were determined by popular votes and distinguished panel of judges. Companies from various categories such as baby care, toys, hygiene & safety products, furniture, children wear and carriages participated and displayed their innovation in the innovative product corner. The best innovative product award was presented to Jayna Packaging Pvt. Ltd., manufacturers of eco friendly and recyclable furniture for kids. The company launched its colourful range of innovative furniture and seating systems that can hold a lot of weight and can even be used by people weighing up to 200 Kilos. This year’s edition also included the launch of Cool Kids Fashion India, a first of its kind event which highlighted premium kids fashion from both well-known & emerging designers, brands and manufacturers. It was a signature affair to position India on the map of the kids fashion industry.Mr. Yogesh Mudras, Managing Director, UBM India said, “The child, baby and maternity products industry has grown and still holds potential to grow. The growth push can be credited to rising media exposure and increasing spending powers, making parents to shell out more on such products. UBM India met its objective for the 4th edition of CBME India by offering an Indian and International showcase of such products and bringing in the business fraternity to join hands, share new ideas, and launch new products under one roof.”

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05

CBME INDIA 2016 CONFERENCE

knowledge Forums

Trend Forums

TOPICS

• How can brands/SMEs successfully leverage the E-commerce Business Opportunity?• Operational Excellence and Driving Efficiencies in Supply chain - Way Ahead

TOPICS

• Indian kids’ wear market: Global brands fill in the gap

• Luxe & designer kids’ wear: Is it just the tip of the iceberg?

SPEAKERS (L-R)Mr. Baqar Iftikhar Naqvi, Business Director, Wazir Advisors

Mr. Nalin Saluja, Co-Founder, Supplified.com

Mr. Abhishek Singh, Co-Founder/COO, YoStartups.com

Ms. Shephali Kasliwal, Head Marketing & Growth - SafetyKart.com

Mr. Tejprakash Mishra, Head, Sales & Marketing, J L Morison (India) Ltd

SPEAKERS (L-R)

• Mr. Manish Saxsena - Tommy Hilfiger

• Mr. Kunal Mehta - Being Human

• Mr. Brijesh Jathan - Pepe

• Mr. Mridumesh Rai - The Childrens Place

• Ms. Apeksha Patel - Deal Jeans

• Mr. Varun More - Apple Eye

EXHIBITOR DEMOGRAPHICS

EXHIBITOR SATISFACTION

Extremely Satisfied

Extremely Satisfied65%

Moderately Satisfied32%

Hardly Satisfied

3%

Moderately Satisfied

34%First Time Exhibitors

Repeat Exhibitors

66%

VISITOR QUALITY

65%

Hardly Satisfied

32%

3%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Find new buyers

Find franchise partners

Explore new markets

Launch new products

Brand-building Collect marketinformation

Consolidatecontacts with

buyers/business partners

06

STORY IN NUMBERS

STORY IN NUMBERS

Extremely Satisfied84%

Moderately Satisfied13%

Hardly Satisfied3%

38%Repeat Visitors

30%Moderately Satisfied

7%Hardly Satisfied

First Time Visitors

62%Extremely Satisfied

63%

EXHIBITOR QUALITY

VISITOR DEMOGRAPHICS

VISITOR SATISFACTION

0%

5%

10%

15%

20%

Find new

suppliers

Seek franchisors Source new

products

Place orders Collect market

information

Consolidate contacts with

suppliers/businesspartners

07

Mr. Naresh Khattar, MD & CEO, Me and Moms Pvt. Ltd.

With more than 50+ stores pan-India, we are growing every year with support from franchisees and our ever-expanding loyal

patrons. CBME India 2016 helps us strengthen this foundation and take our enterprise to the next level with increased networking

with buyers, franchisees and potential brand partnerships.”

Mother Care has been a regular exhibitor at CBME India. We have been participating since its inception and like all the previous editions, this year too; the show has turned out to be a great

success. CBME India 2016 served as a platform to showcase our new products in; push chairs, car seats and safety category, all of which have garnered a good response from the visitors. With the kind of feedback we have been getting through the show our participation for next year is certain.

Mr.Rajesh Vohra, CEO, Chicco India

Chicco has been associated with CBME right from the beginning of CBME in India. Chicco, being a global leading baby care brand is committed to develop the baby care category in India,

therefore regularly supports platforms that help doing so. Our experience has been satisfactory with CBME in 2016. The show this time was better organized. Chicco showcased its best sellers

in various products ranges such as Breast pumps, Sterilisers, Boppy feeding pillows etc. App Toys was the new launch and special attraction among visitors which has unforeseen

amalgamation of block toys with augment reality.

EXHIBITOR QUOTES

“Morisons Baby Dreams participates in CBME India every year and have benefited hugely as the exposure we have gotten as a brand has helped us reach out to retailers, distributors and suppliers across the country.”

Ms. Sakshi Mody, Promoter and Director,JL Morison (India)

“We saw good visitor traffic in the fair and we are happy to say that we did sign up with few distributors”

Dorel - Mr Marcel Van Delden

08

Mr. Sandeep Chadha, CEO, Rhea Retail Pvt. Ltd. (Mother Care)

VISITOR QUOTES

“Got to see some new products in CBME and have met some new companies as well for

doing business”

Mr Ravesh Arora R S Trading Co, Amritsar

“Quite delighted to see good brands, partners and regional players in CBME. It’s a one stop sourcing

solution for us. Need to see more clothing companies next year.”

Ms Ritika Taneja, Snapdeal – VP Baby Product Division

“I have been visiting CBME for the past 4 years and this time around I

have seen a lot of innovative products.”

Ms Sanchayeta Choudhary, Product Designer, Mattel

“CBME is doing very good toexpand the industry and the products that are getting showcased are very

innovative. CBME serves a good platform for newcomers and freshers in

the industry.”

Bakul Mama Nu Ghar – Saiyam Shah, owner

09

COOL KIDS FASHION

10

CBME India 2016, introduced the �rst edition of Cool Kids Fashion (CKF) during this year’s show. Cool Kids Fashion India received an excellent response from the industry with a participation of around 22 exhibitors, majorly from the textile hubs of Tiruppur, Kolkata, and Mumbai.

Cool Kid Fashion (CKF) is a dedicated apparel and fashion accessories zone where exhibitors showcased latest kids fashion trends right from western wears, knit products, designer jeans, to ethnic wears. The products were targeted towards the zero to 14 years age group segment.

Speaking about the new platform, Pankaj Shende, Portfolio Director, UBM India said, “Cool Kid Fashion is one of the latest and most innovative platforms which o�ered an opportunity to the top kids fashion brands to showcase their products and designs, network, and transact business in India. We have seen a great response from the �rst edition and we hope to see more participation in the next edition.”

Also, for the �rst time in a B2B show, CBME introduced a CKF Design Gallery; �rst of its kinds also launched CKF Trend forum. The CKF Trend forum attracted industry experts and welcomed speakers from top brands like Tommy Hil�ger; Pepe Jeans; Kidology and Being Human; the knowledge sessions were well attended.

Cool Kids Fashion debuts in CBME India 2016

GLIMPSES OF CBME INDIA 2016

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12

BUSINESS & BEYOND

INNOVATIVE PRODUCT CORNER

VIDEO WALL

KOOCHIKOO

www.papershaper.comwww.jaynapackaging.com

WINNER

13

SOCIAL MEDIA

14

MARKETING & PROMOTION

EMA

ILER

S

INVITE NEWSLETTER

GROUND ACTIVATION

TELE CALLING

PRINT ADS

online coverage

15

MEDIA COVERAGE

11 - 13 April 2017Hall 6, Bombay Convention and

Exhibition Centre, Mumbai

Celebrating 5 years of industry leadership

Space Bookings & SponsorshipsPankaj Shende : E: pankaj.shende@ubm.com | M: +91 98215 02287Gautam Kamboj : E: gautam.kamboj@ubm.com | M: +91 98337 65323Puja Negi : E: puja.negi@ubm.com | M: +91 77384 17190

Marketing & AlliancesSurendra Singh : E: surendra.singh@ubm.com | T: +91 22 6172 7318

UBM India Pvt. Ltd., Times Square, Unit No. 1&2, B Wing 5th Floor, Andheri Kurla Road, Marol Andheri (E), Mumbai - 400 059, India.