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Lgc`c \`o`Zf~eiwon`er

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lgccgme lgccgme 00.

IgdbmL~llcnr b`edgnr#cmccwzmzr# Bfmbmc`tnr

4nqn|#Bnet|m+ 0%

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ntb% l~llcn#Cmccgnr#Z~ebfb`edw#Bfmv

K`wa`g| B`edgnr# Tmaannr#

B|n`kn|r#@k|mmdb`edw#bc`g|#B`anlgrb~gt :%6 lgccgme 1.

Kgtbfnccr&mecwBmeanbtgmen|w! Bfmbmc`tnr'

H|mbn|gnr & Rp~`rfnr#O`kr# r`~bnr#Bfmbmc`tnr+ Km~cdnd`ed Bm~etcgenr #Tmaannr `ed b`edgnr

KgciTmaann#A|~gtLmeLme#L~ttn|Rbmtbf#O~lgcnn#HmcdneFn`|tr :%8: lgccgme >.

D`eZ`iL~llcn H~k# CmccwZmzr# B`edgnr

Bfgegkgeg#A|nrf Ml~llcn#Bfmbm

Lgrbm#Kgcim Rgz :%8: lgccgme >.

Rxnnt Fgccr B`edgnr# Tmaannr

D|% Kgci#E~tI~t#Cmqnb`edw #Bmx :%>: lgccgme 4.

TMT@C 02%4 Lgccgme ZI\

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BMEANBTGMEN\W @ED BFMBMC@TN K@\INT@E MQN\QGNX

Bf`|`btn|grtgbr? Tfn l|`ednd bmeanbtgmen|w `ed bfmbmc`tn k`|int gr

fghfcw z|gbn nc`rtgb `ed h|mxgeh xgtf tfn l~ci ma r`cnr bmebnet|`tnd ge

kgd+z|gbn |`ehn z|md~btr% ^|l`e k`|intr `bbm~et am| tfn k`om| rf`|n

`ed `crm am| ` fghfn| znent|`tgme |`tn% Q`|gm~r |nt`gc z|gbn zmgetr nvgrt

xgtfge tfn k`rr k`|int rnhknet ma bfmbmc`tnr lntxnne tfn |`ehn ma

ZI\ 2+% Ge R~h`| Bmeanbtgmen|w k`om| |~eegeh bmeanbtgmen|w gtnkr

a`cc getm tfn |nt`gc z|gbn rnhknet ma \r% :%>:+0%::% Tfn naam|tr k`dn am| tfn ged~btgme ma \r%: z`gr`+ ge kgd 6:r# tf`e >: z`gr` tm \r% 0

ge kgd 7:r `ed c`rtcw a|mk \r%0 tm \r%

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zgcc am| tfn ged~rt|w `r gt l|m~hft gkknern |nrgrt`ebn a|mk bmer~kn|r `ed t|`dn% Ge rmkn ma

tfn b`rnr dnbcgen ge r`cnr `r ` |n`btgme ma z|gbn geb|n`rn x`r rm f~hn tf`t gt am|bnd tm cn`dgeh

l|`edr tm t`in tfng| dnbgrgme l`bi wnt tfnw xn|n emt `lcn tm |nt|gnqn tfng| m|ghge`c qmc~knr

`h`ge% Kgtbfnccr Kgci Tmaannr `ed Igdbm 4nqn| `|n bc`rrgb nv`kzcnr% Tm `qmgd `ed dnan|

tfgr rgt~`tgme &~z tm c`rt nvtned' z|m+`btgqn bmkz`egnr ge Z`igrt`eg bmeanbtgmen|w ged~rt|w

`dmzt tf|nn igedr ma rt|`tnhgnr # xgtfm~t |nd~bgeh m| xgtf rcghftcw |nd~bgeh t|`dn k`|hger#

e`kncw

\nd~bn tfn em% ma ~egtr zn| z`bi# ~egt rgn# `ed z`bi`hgeh & ge `e nedn`qm~| tm|nd~bn bmrt'

Bmkz|mkgrgeh ge z|md~bt p~`cgtw lw |nd~bgeh ptw `ed-m| p~`cgtw ma nvznergqn |`xk`tn|g`c

Lw ~rgeh bcmrn r~lrtgt~tn tf`t gr `q`gc`lcn |nc`tgqncw `t bfn`zn| z|gbn `r ` |nzc`bnknetma nvznergqn |`x k`tn|g`cr

Dgrt|gl~tgme `ed Rnccgeh rt|`tnhw? @lm~t &8:+6:' . r~h`| bmeanbtgmen|w `ed bfmbmc`tn r`cnr

hnen|`tn tf|m~hf xfmcnr`cn bf`eenc dnznedgeh ~zme tfn e`t~|n ma z|md~bt `ed rt|`tnhgnr ma

k`e~a`bt~|geh bmkz`egnr% @ckmrt `cc l~t z|nbgrncw Fgc`c `ed L%Z |ncw k~bf me xfmcnr`cn

bf`eenc tm hnen|`tn l~ci bf~ei ma tfng| tmt`c r`cnr% Tm r~zzm|t tfng| r`cnr tf|m~hf tfgr

bf`eenc tfnw `dqn|tgrn fn`qgcw me ncnbt|megb kndg` tm b|n`tn l|`ed z~cc am| tfng| l|`edr `edr~lrnp~netcw gt am|bn |nt`gcn|r tm l~w tfnrn l|`edr a|mk xfmcn r`cn% Tfn ~edn|cwgeh |n`rme

lnfged cgkgtnd bmqn|`hn ge |nt`gc rnbtm| lw tfnrn txm bmkz`egnr gr tfnw dm emt f`qn

z|nkg~k z|gbnd gtnkr tf`t bm~cd wgncd r~aagbgnet |nqne~nr tm k`in |nt`gc dgrt|gl~tgme qg`lcn

am| tfng| dgrt|gl~tgme z`|ten|r rm tfnw dm ` cgkgtnd bmqn|`hn ge |nt`gc rnbtm|% Rgebn tfnrn

bmkz`egnr tfnkrncqnr dm emt nkzf`rgn me |nt`gc znent|`tgme rm tfng| dgrt|gl~tm|r `crm t`in

`e nrb`zn |m~tn `ed `dmzt tfn x`w ma n`rw rnccgeh tf|m~hf XR% Fmxnqn| tfn|n `|n

bmkz`egnr cgin B`dl~|w# B`edwc`ed# Kgtbfnccr `ed K`wa`g| tf`t `|n a~ccw `x`|n ma tfn

gkzm|t`ebn ma |nt`gc znent|`tgme %Fnebn tfnrn bmkz`egnr z`w d~n gkzm|t`ebn `ed `ttnetgme tm

|nt`gc bmqn|`hn `ed r~lrnp~netcw `ccmb`tn |nrm~|bnr am| |nt`gc rnbtm|% @r rt`tnd n`|cgn| tfn

nkzf`rgr ma Fgc`c `ed L%Z f`r `cx`wr lnne me l~gcdgeh bmer~kn| z~cc tf|m~hf k`rr kndg`

`dqn|tgrgeh & kmrtcw tf|m~hf tncnqgrgme' `ed z~rfgeh tfng| l|`edr tf|m~hf xgdn+rz|n`d

entxm|i ma dgrt|gl~tm|r `ed xfmcnr`cn|r tf|m~hfm~t tfn e`tgme % Tfgr bmklge`tgme ma Z~rf

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! Z~cc f`r z|mqnd tm ln ` r~bbnrra~c tmmc ge tfng| b`rnr lnb`~rn tfn e`t~|n ma tfng| l|`edr

`crm r~zzm|t tfgr rt|`tnhw `r tfnw z|md~bn z|md~btr ma k`rr k`|int xgtf `r cmx z|gbn `r \r%0

# < `ed lnwmed% Lnb`~rn ma tfgr z|gbgeh rt|`tnhw tfng| z|md~btr `|n np~`ccw zmz~c`| ge |~|`c

`ed ~|l`e tmxer `kmeh kgddcn `ed cmxn| kgddcn bc`rr% L%Z `ed Fgc`c f`qgeh tfgr `dq`et`hn

neomw tfn lnenagtr ma ` xgdn+rz|n`d dgrt|gl~tgme entxm|i ge 2::) tmxer `ed mqn| 2>:

dgrt|gl~tm|r e`tgme xgdn &`r tfnw f`qn km|n tf`e men dgrt|gl~tm|r ge rmkn tmxer'% Tfnw

`cx`wr t|w tm `dmzt bmrt cn`dn|rfgz rt|`tnhw `ed hnen|`tn |nqne~nr tf|m~hf fghf qmc~knr ma

r`cnr% A|np~net c`~ebfnr# |n+c`~ebfnr# |n+get|md~btgme ma mcd l|`edr xgtf rcghft

kmdgagb`tgmer# xgtfd|`x`cr# `do~rtknetr ge z`bi`hgeh# z|md~bt dnrghegeh `ed nqne |nbgzn

bf`ehnr `|n bmkkme zfnemkneme ge tfn l|`edr ma tfnrn txm k`om| bmkz`egnr% Bmet|`|w tm

tfgr B`dl~|wr # B`edwc`ed `ed Kgtbfnccr lncgnqn me nrt`lcgrfgeh l|`edr `ed l|`ed np~gtw

`ed tfn|nam|n z|mtnbtgme ma p~`cgtw ~z tm c`rt zmrrglcn nvtned |nk`ger tfng| tmz z|gm|gtw%

ZMZ^C@\ L\@EDR # Z\GBN ZMGET @ED T\@DNR K@\HGER?

Zmz~c`| L|`edr?

Ge f`|d+lmgcnd &b`edw' b`tnhm|w? Z|gbn |`ehn :%>: z`gr`+\n%0? A`etw &B`edwc`ed'# @`k\~r

&Fgc`c'# Bfm|`e Bf`teg &Fgc`c'# Imz|` b`edw &Fgc`c'# 4nqn| &Igdbm'# L~ttn| Rbmtbf&B`edwc`ed' `ed &Kgtbfnccr'# @k|mmd &K`wa`g|'# B|n`kn|r &K`wa`g|' `ed

A|~gt Lmelmer &Kgtbfnccr' `|n a`km~r l|`edr%

Ge rmat+lmgcnd &Tmaannr' b`tnhm|w? Z|gbn |`ehn :%>: z`gr`+\n%0? Rz`bn|

&L%Z'` l|`ed ma 4>:+ >:: kgccgme ZI\# Kgci Tmaann &Kgtbfnccr'+ l|`ed

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B`dl~|w' Zn|i &B`dl~|wr'# Emx &B`edwc`ed'# D|n`k &L%Z'# Bfmbm Dgz &L%Z'# I`t I`t

&L%Z' ^egtnn &Kgtbfnccr'# Rmeent &B`edwc`ed'# C~v~|nn &Kgtbfnccr'# Bfmv &Igdbm' `ed

Z`|`dgrn &B`edwc`ed' neomw k`om| rf`|n ge tfn k`|int%

Ge Km~cdnd Bfmbmc`tn b`tnhm|w? Z|gbn |`ehn \n%-+# Tghn| &K`wa`g|'

`ed Igdbm L~llcn# Bnet|m &Igdbm' `|n cn`dgeh l|`edr%

Tfm~hf |nt`gcn|r k`|hge q`|gnr a|mk bmkz`egnr tm bmkz`egnr `ed z|md~bt tm z|md~bt l~t

hnen|`ccw `bbnzt`lcn k`|hge ge cmb`c gtnkr am| |nt`gc t|`dn gr lntxnne 0>+.% Gt gr cmxn| am|

a`rt+kmqgeh l|`edr `ed fghfn| ge tfn b`rn ma rcmx+kmqgeh gtnkr%

D\GQN\R# BF@CCNEHNR @ED INW T\NEDR?

D|gqn|r?

^etgc kgd 6:r bfmbmc`tnr xn|n r~zzmrnd tm ln tfn z|md~bt ma ~zzn| `ed ~zzn| kgddcn bc`rrrnhknet% Ge 0762 Kgtbfnccr O~lgcnn x`r c`~ebfnd ag|rt tgkn ge Z`igrt`eg k`|int `t \r%2%>:

zn| l`|% D~n tm gtr `tt|`btgqn z`bi`hgeh# p~`cgtw# `aam|d`lcn z|gbn `ed `e get`bt kndg` r~zzm|t

tfn l|`ed |nbngqnd ~e+k`tbfnd |nbnztgme `ed lnb`kn ` r~bbnrr rtm|w ge Z`igrt`eg ged~rt|w%

Tfn l|`ed gr rtgcc qn|w zmz~c`| `kmeh k`rrnr `ed `q`gc`lcn ge tf|nn dgaan|net z|gbn zmgetr `t

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\r% `ed \r%0:% Ge n`|cw -+'# > Rt`| &\r%>-+'# Qncqnt &\r%>-+' `ed Zn|i &\r%2'

xgtf `tt|`btgqn dgrznergeh+bfgccn|r x`r tfn t~|egeh `ed |nqmc~tgme`|w zmget am| k`igeh

bfmbmc`tnr tfn bfmgbn am| nqn|w men% Tfn |mcn ma B`dl~|wr am| nvz`ergme ma bfmbmc`tn

k`|int ge Z`igrt`e xgcc `cx`wr ln x|gttne ge hmcdne xm|dr%

BF@CCNEHNR?

Tfn kmrt bmkkme bf`ccnehnr tm tfgr ged~rt|w `|n rm`|geh z|gbnr ma |`x k`tn|g`c# fghf nvbgrn

`ed gkzm|t d~tgnr me |`x k`tn|g`c# fghf net|w l`||gn| lnb`~rn ma rt|meh kmemzmcgrtgb

bmkzntgtgme `ed geac~v ma bfn`z gkzm|tnd l|`ed tf|m~hf h|`w+Bf`eencr%

T\NEDR?

D|gqne lw k`|intgeh gegtg`tgqnr# bmer~kn| z|nan|nebnr `|n rznndgcw bf`ehgeh ge tfn a`qm~|

ma bfmbmc`tnr% Gednznednet |nt`gcn|r `ed xfmcnr`cn|r `|n rtgcc tfn c`|hnrt bf`eenc bmet|gl~tm|r

fmxnqn| tfn |mcn ma Getn|e`tgme`c kmdn|e t|`dn &K`i|m# Knt|m `ed Fwzn|Rt`|' gr h|mxgeh `t

tfn geb|n`rgeh |`tn% Am|nghe m| gkzm|tnd l|`edr `|n r~bbnrra~ccw t`|hntgeh tfn

C~b|`tgqn z|nkg~k rnhknetr ge ~|l`e zmz~c`tgme% Enrtcn f`r |nbnetcw |nq`kz tfng| r`cnr `ed

dgrt|gl~tgme k`e`hnknet rwrtnk tf|m~hf `zzmgetknet ma men ma tfn cn`dgeh dgrt|gl~tgme

fm~rn ge Z`igrt`e% C`|hn |nt`gcn|r `ed xfmcnr`cn|r f`qn `c|n`dw rt`|tnd z|gq`tn gkzm|tr lw

z`wgeh cnrr gkzm|t d~tgnr tf|m~hf t`v nq`rgmer% Tfn c`|hnrt l`in|w `ed bmeanbtgmen|w bf`ge

ma C`fm|n gr `crm bmergdn|geh am| c`~ebfgeh tfng| mxe bfmbmc`tn l|`edr ge ` lgd tm h|mx tfng|

z|gq`tn c`lnc r`cnr% Innzgeh tfnrn zmrgtgqn rgher ge kged men bm~cd nvznbt tf`t a~t~|n ma

Bfmbmc`tn `ed Bmeanbtgmen|w k`|int ma Z`igrt`e gr z|mkgrgeh%>

>fttz?--r`gadnx`e%xm|dz|nrr%bmk--l|`ednd+bfmbmc`tn+`ed+bmeanbtgmen|w+ged~rt|w+ma+z`igrt`e-

http://saifdewan.wordpress.com/2009/10/05/branded-chocolate-and-confectionery-industry-of-pakistan/http://saifdewan.wordpress.com/2009/10/05/branded-chocolate-and-confectionery-industry-of-pakistan/http://saifdewan.wordpress.com/2009/10/05/branded-chocolate-and-confectionery-industry-of-pakistan/http://saifdewan.wordpress.com/2009/10/05/branded-chocolate-and-confectionery-industry-of-pakistan/

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T@H CGEN

T`rtn Xgtf Rtwcn

K@\INT MZZM\T^EGTW @ED GRR^NR

@atn| ` r~|qnw bmed~btnd# gt x`r bmebc~dnd tf`t k`om|gtw ma tfn znmzcn bmer~kn bfmbmc`tn `t

cn`rt txgbn ` xnni# `ed ge C`fm|n# tfn|n gr ` dnk`ed am| gt `cc tfn tgkn xfgbf gr ~r~`ccw

geb|n`rnd `t tfn tgkn ma dgaan|net mbb`rgmer% Znmzcn x`et tm n`t p~`cgtw bfmbmc`tnr `t tfn

z|nq`cnet z|gbnr tf`t `|n `q`gc`lcn n`rgcw% Tfnrn `|n tfn |np~g|nknetr am| gtr r~bbnrr% Rm tfn|n

gr ` zmtnetg`c am| h|mxtf%

MLONBTGQNR

Z|magt`lgcgtw Mlonbtgqnr

Z|magt`lgcgtw mlonbtgqnr `|n nvz|nrrnd `r zn|bnet`hn ma r`cnr% Tm geb|n`rn

|nqne~n gr tfn ~ctgk`tn hm`c ma m~| enx z|md~bt cgen& bfmbmc`tn'% Tfn fghfn| z|magt`lgcgtw ma m~|

z|md~bt |nr~ct ge ` lnttn| gk`hn ma m~| z|md~bt `ed gt b`e rn|qn tm a~cagcc q`|gm~r age`ebg`c hm`cr

ma m~| bmkz`ew%

K`vgkgn P~`etgtw

Men ma m~| z|gbgeh mlonbtgqnr gr tm k`vgkgn tfn e~kln| ma ~egtr rmcd m| tfn

e~kln| ma b~rtmkn| rn|qnd ge m|dn| tm k`vgkgn cmeh+tn|k z|magtr lw geb|n`rgeh k`|int rf`|n

`ed cmxn|geh bmrtr%

Z|gbn Rt`lgcgtw `ed Eme+z|gbn Bmkzntgtgme

M~| hm`c gr tm rt`lgcgn m~| z|gbnr ge m|dn| tm `qmgd z|gbn x`|r% Rm# xn f`qn

nkzf`rgnd km|n me eme+z|gbn bmkzntgtgme% Rm# m~| rt|`tnhw gr tf`t m~| z|md~bt bmkzntnr ge tfn

k`|int lw mtfn| bmkzmenetr ma k`|intgeh kgv# am| tfgr |n`rme xn f`qn rt|mehcw lnnkzf`rgnd me m~| z|md~btcgen `ed k`gecw me gtr z|mkmtgme%

B~rtmkn| Bmeqnegnebn `ed p~`cgtw

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@emtfn| gkzm|t`et mlonbtgqn ma m~| bmkz`ew gr tm k`in r~|n tf`t m~| z|md~bt gr ma hmmd

p~`cgtw `ed gr n`rgcw `q`gc`lcn tm tfn b~rtmkn|r% Tfgr gr gkzm|t`et `r xn x`et tm k`get`ge ` cmeh+

tn|k |nc`tgmerfgz xgtf tfn b~rtmkn|% Am| xfgbf `hh|nrrgqn dgrt|gl~tgme ma bfmbmlgtn xgcc ln

ner~|nd%

K@\INT RNHKNET@TGME

`% Dnkmh|`zfgbXn xgcc bmergdn| tfn amccmxgeh dnkmh|`zfgb q`|g`lcnr am| k`|int rnhknet`tgme

@hn? `cc `hn h|m~zr&`lmqn < wn`|r igd' A`kgcw cgan bwbcn? wm~eh rgehcn9 wm~eh k`||gnd em bfgcd|ne9

wm~eh k`||gnd# wm~ehnrt bfgcd|ne `lmqn

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T@\HNT K@\INT @E@CWRGR

Xn `|n hmgeh tm t`|hnt tfn amccmxgeh txm bc`rrr g%n%

^zzn| Bc`rr Kgddcn Bc`rr

Tfgr Dnbgrgme gr k`dn me tfn l`rgr ma tfn l~wgeh zmxn| ma tfn b~rtmkn|r `ed am| hmmd l|`ed

gk`hn%

ZZ||mmdd~~bbtt zzmmrrggttggmmeeggeehh

Tfn l`rgb z~|zmrn tm netn| ge ` k`|int gr emt tm k`vgkgn tfn z|magt mecw |`tfn| tm netn| ge

tfn cgqnr `ed fn`|t ma b~rtmkn|% Xn l`rgb`ccw x`et tm z|mkmtn m~| l|`ed e`kn% Rm xn `|n

dnrghegeh m~| z|md~bt tm b|n`tn `e nvbnccnet gk`hn o~rt tm mbb~zw tfn dgrtgebtgqn zc`bn ge tfnkged ma tfn t`|hnt k`|int% Xn `|n zmrgtgmegeh m~| z|md~bt me tfn l`rgr ma amccmxgeh

bf`|`btn|grtgbr9

@tt|gl~tnr `ed Lnenagtr Z|gbn ed P~`cgtw Z|md~bt e`kn &Bfmbmlgtn' Lnttn| z|mkmtgme`c rt|`tnhgnr

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Z\MD^BT

Z\MD^BT BC@RRGAGB@TGME

Tfn z|md~bt c`~ebfnd lw m~| bmkz`ew gr ` bmer~kn| z|md~bt% Ge bmer~kn| z|md~btr gt gr `

bmeqnegnebn z|md~bt tf`t tfn b~rtmkn| ~r~`ccw l~wr a|np~netcw# gkkndg`tncw `ed xgtf `

kgegk~k ma bmkz`|grme `ed l~wgeh naam|t%

ENX Z\MD^BT DNQNCMZKNET

Gdn` hnen|`tgme

Bfmbmc`tnr `|n men ma tfn kmrt zmz~c`| `ed w~kkgnrt twznr ma ammdr

tf`t xgcc cgincw rt`w `t tfn tmz ma kmrt znmzcnr a`qm|gtn ammd cgrtr% @ |nrnet r~|qnw rfmxr

tf`t Bfmbmc`tn f`r h|n`t fn`ctf lnenagtr% Gt fnczr xgtf dnz|nrrgme# fghf lcmmd z|nrr~|n `ed

fn`|t z|mlcnkr% Gt x`r `crm am~ed tf`t n`bf zn|rme bmer~knr 0< zm~edr ma bfmbmc`tn ge 0

wn`|% Men m~ebn ma l`igeh bfmbmc`tn m| bmbm` bmet`ger 0:. ma tfn d`gcw |nbmkknednd

get`in ma g|me xfgbf gr qn|w gkzm|t`et am| bfgcd|ne% Xgtf znmzcn lnbmkgeh `x`|n ma tfnrn

a`btr tfn gdn` hnen|`tnd x`r tm c`~ebf ` bfmbmc`tn%

Gdn` rb|nnegeh

@atn| rb|nnegeh tf|m~hf tfn b~||net k`|int `ed bmccnbtgeh `cc geam|k`tgme `ed

mlrn|qgeh tfn getn|nrt ma b~rtmkn|r xn b`kn tm tfn bmebc~rgme tm c`~ebf Bfmbmc`tn% Xn

f`qn dnbgdnd tm z|mqgdn m~| b~rtmkn|r rmkntfgeh ge `ddgtgme xgtf bfmbmc`tnr ~ecgin m~|

bmkzntgtm|r%

Bmebnzt dnqncmzknet ! Tnrtgeh

Tfn bmebnzt x`r a~|tfn| dnqncmznd `atn| mlrn|qgeh tf`t tfn znmzcn emt mecw `tn

bfmbmc`tnr l~t `crm h`qn `r hgatr me dgaan|net mbb`rgmer% R~|qnw bmed~btnd rfmxr tf`t 6:.

ma znmzcn `|n getn|nrtnd ge t|wgeh enx z|md~bt% Xn `rrmbg`tn (cmqn(

xgtf m~| bfmbmlgtn% Xfn|n nqn| cmqn nvgrtr# xfntfn| gtr `kmehrt

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K`|intgeh `ed R`cnr? Tn`k ma z|manrrgme`cr f`r lnne fg|nd tm xm|i me tfn z|md~btk`|intgeh%

Rn|qgbn? Tm ner~|n p~`cgtw `ed b~rtmkn| r~hhnrtgmer xn zc`e tm zc`bn ` tmcc a|nne~kln| me nqn|w z`bint%

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R~h`|+a|nn kndg~k+rgnd l`| \r%1:

C`|hn rgnd l`| \r%8:

R~h`| a|nn c`|hn rgnd l`| \r%6:

Bfmbmc`tn lmv &Nqnet z|gbgeh' \r%2::\r 0:::

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+>: bfmbmc`tnr gr lngeh maan|nd `t ` z|gbn |`ehnr \r%2:: tm \r 0:::%

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r~gt`lcn# `ed xgcc `ccmx ~r tm h`ge `dnp~`tn k`|int bmqn|`hn xgtf km|n bmet|mc `ed cnrr bmrt

bmkz`|nd tm getnergqn dgrt|gl~tgme%

Z\MD^BN\

\NT@GCN\R

B^RTMKN\R

TWZNR MA \NT@GCN\R

0% R~zn| rtm|nr

% Dnz`|tknet`c rtm|nr

1% Bmeqnegnebn rtm|nr

8% Bf`ge rtm|nr

R~zn| rtm|nr

M~| z|md~bt xgcc ln `q`gc`lcn ge r~zn| rtm|nr cgin?

FIL @ca`t`f @\W b`rf b`||w

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Zmtzm~||g BRD

Rfmzzgeh @|n`r

R~zn| k`|intr rnccgeh bfmbmlgtn xm~cd ln?

Cgln|tw K`cc Am|t|nrr

Rfmzzgeh Bnetn|r

Nv`kzcnr ma rfmzzgeh bnetn|r rnccgeh m~| z|md~bt `|n?

Bgtw Tmxn| Z@BN R`dgp~n T|`dn Bnet|n

Bf`ge Rtm|nr

Hm~|knt Rfn`e A|nrf Gee Hmmd c~bi B`inr ! L`inr ^tgcgtw Rtm|nr

BMEQNEGNEBN RTM\NR

Bmeqnegnebn rtm|nr `|n tfn rk`cc rfmzr rgt~`tnd ge bmcmegnr `ed |nrgdnetg`c `|n`r tf`t rnccrk`cc h|mbn|w gtnkr r~bf `r l|n`d# nhhr# rmat d|geir `ed b`edgnr ntb% xn xgcc `crm r~zzcw m~|

bfmbmc`tn l`|r tm tfnrn bmeqnegnebn rtm|nr `|m~ed tfn bgtw%

DG\NBT K@\INTGEH BF@EENC

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Z\MKMTGME

GDNETGAWGEH @ T@\HNT @^DGNEBN

Xn `r ` k`|intgeh bmkk~egb`tm| f`qn rt`|tnd m~t xgtf ` bcn`| t`|hnt `~dgnebn ge kged% Xn

`|n t`|hntgeh tfn ^zzn| `ed kgddcn bc`rr% Tfgr gebc~dnr `cc `hn h|m~zr%

DNTN\KGEGEH TFN BMKK^EGB@TGMER MLONBTGQNR

Xn dnbgdnd me `r tm xf`t rt`hn ma tfn L^WN\+\N@DGENRR R@THN dmnr m~| t`|hnt

`~dgnebn rtmmd% Rgebn xn `|n c`~ebfgeh ` enx z|md~bt# xn rfm~cd b|n`tn @X@\NENRR

`ed IEMXCNDHN `lm~t m~| z|md~bt% Mecw tfne xm~cd xn ln `lcn tm dnqncmz `

bmer~kn|r CGIGEH AM\ M^\ Z\MD^BT% Am| tfgr z~|zmrn xn f`qn rt`|t m~t xgtf `e

nvtnergqn TN@RN\ B@KZ@GHE% Xn xgcc ~rn \`dgm# TQ `ed Z|get kndg` tm b|n`tn

`x`|nenrr am| tfn z|md~bt%

@X@\NENRR IEMXCNDHN CGIGEH

Z^\BF@RN BMEQGBTGME Z\NAN\NEBN

DNRGHEGEH @ KNRR@HN

Knrr`hn Bmetnet

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M~| knrr`hn bmetnet gr l`rnd me ` |`tgme`c `zzn`c% Gt |nan|r tm tfn `~dgnebnr

rnca+getn|nrtr% Gt amb~rnr me hnttgeh ` bfmbmc`tw cganrtwcn tf`t bm~cd ln |nc`tnd xgtf ` a~eiw

`ed t|nedw `ttgt~dn%

Knrr`hn Rt|~bt~|n

M~| knrr`hn d|`xr ` bmebc~rgme Xn `|n z|nrnetgeh tfn rt|mehnrt zmgetr ag|rt `ed am|nkmrt% Tfn knrr`hn gr men+rgdnd%

Knrr`hn Am|k`t

Am| bmeqnwgeh m~| knrr`hn naanbtgqncw xn `|n ~rgeh `cc tfn kndg` g%n% |`dgm# z|get

`ed TQ% Xn `|n qn|w qghgc`et |nh`|dgeh tfn `eem~ebn|r qmgbn# tfn fn`dcgenr tf`t xgcc `zzn`|

ge tfn z|get `d# `ed hnrt~|nr `ed nkmtgmer am| tfn TQ `d%

Bfmmrgeh Kndg`

Ncnbt|megb Kndg` Z|get Kndg` Mecgen

Z\MKMTGME@C KGV @ED RT\@TNHGNR

@dqn|tgrgeh

@dqn|tgrgeh Mlonbtgqnr

Tm b|n`tn `x`|nenrr `ed zn|r~`dn bmer~kn|r tm l~w m~| z|md~bt%

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@dqn|tgrgeh Rt|`tnhw

ZN\R^@RGQN @DQN\TGRGEHgr tfn am|k ma `dqn|tgrgeh tf`t xn `|n ~rgeh% Tfn bmkz`ewr

mlonbtgqn gr tm l~gcd rncnbtgqn dnk`ed% Xn `gk `t zn|r~`dgeh bmer~kn|r tf`t m~| z|md~bt

maan|r tfn lnrt p~`cgtw `ed q`c~n am| kmenw%

B|n`tgeh @dqn|tgrgeh Knrr`hn

Xn `|n zc`eegeh tm rzned fn`qgcw me `dr# ln gt tfn `ew kndg`%

M~| knrr`hn amb~rnr me dnqncmzgeh ` t|nedw `ed bfgb cganrtwcn# rm tfn l`rgb tfnkn tf`t m~|knrr`hn xm~cd bmeqnw xgcc ln CGANTRWCN%

Rncnbtgeh Kndg`

\N@BF? m~| `gk xm~cd ln tm |n`bf ` c`|hn zn|bnet`hn ma tfn t`|hnt k`|int tf`t gr nvzmrnd tm

tfn `d b`kz`ghe d~|geh ` hgqne zn|gmd ma tgkn%

A\NP^NBW? c`~ebfgeh m~| z|md~bt am| tfn ag|rt tgkn xn x`et ` fghf a|np~nebw%

GKZ@BT? tfn `d b`kz`ghe xm~cd ln |~e kmrt xgdncw me Tncnqgrgme `ed Lgcclm`|dr lnb`~rn

tfnrn txm rm~|bnr `|n kmrt |ncg`lcn `ed n`rgcw `bbnrrglcn ge C`fm|n xfn|n xn `|n c`~ebfgeh

m~| z|md~bt%

Bfmmrgeh @kmeh K`om| Kndg` Twznr

Tfn kndg` ~rnd am| m~| `d b`kz`ghe `|n hgqne lncmx ge m|dn| ma tfng| z|nan|nebn?

TQ M~tdmm|r Enxrz`zn|r# k`h`genr \`dgm

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Getn|ent

Kndg` Qnfgbcnr

Tfn kmrt zmz~c`| kndg` qnfgbcnr tf`t xn `|n ~rgeh `|n?

TQ? Ged~r TQ Entxm|i# @\W Dghgt`c TQ# Hnm TQ# ZTQ

M^TDMM\R? lgcclm`|dr# rt|n`kn|r

ENXRZ@ZN\R? D`xe# tfn Enxr# O`eh

\@DGM? AK 0:0# AK 67# AK 70# AK 0:1% lmvnr zn| d`w% Xfn|n n`bf lmv xm~cd f`qn 0: z`bir% Z|md~btgme zn| d`w`zz|mvgk`tncw 4:: bfmbmc`tn z`bir &4: lmvnr'% Z|md~btgme b`z`bgtw + `zz|mvgk`tncw 0::.% X`rtn-\nonbtnd z|md~btgme gr &. ma z|md~btgme' >.%

&l' Mzn|`tgeh @rr~kztgmer

Fm~|r mzn|`tgme`c + 6 fm~|r zn| d`w% D`wr mzn|`tgme`c + d`wr%

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&n' \nqne~n @rr~kztgmer

R`cn z|gbn ma bfmbmc`tn z`bir q`|w a|mk \r%2: tm \r%8: dnznedgeh ~zme rgn ma z`bi% R`cnr h|mxtf |`tn ge ag|rt wn`| 0>. `ed ge rnbmed wn`|

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hnt c`ed me |net ma `zz|mvgk`tncw \r%

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Z`|ten|rfgz \nhgrt|`tgme ! Gtr Bmrt

@ z`|ten|rfgz gr ` |nc`tgme lntxnne txm m| km|n zn|rmer xfm f`qn `h|nnd tm rf`|n tfn

z|magtr-cmrrnr ma ` l~rgenrr b`||gnd m~t lw `cc m| `ew ma tfnk `btgeh am| tfnk me tfn l`rgr ma

bn|t`ge tn|kr `ed bmedgtgmer% Zn|rmer xfm f`qn netn|nd getm z`|ten|rfgz xgtf men `emtfn|`|n b`ccnd gedgqgd~`ccw z`|ten|r `ed bmccnbtgqncw ` ag|k `ed tfn e`kn ~edn| xfgbf tfng|

l~rgenrr gr b`||gnd me gr b`ccnd tfn ag|k e`kn% @ z`|ten|rfgz gr |nh~c`tnd ~edn| tfn

z|mqgrgme ma tfn Z`|ten|rfgz @bt# 072:: z`bir

L|n`inqne r`cnr xm~cd ln `|m~ed >:. ma tfn z|md~btgme b`z`bgtw%

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>:

R`cn Am|nb`rt

R`cnr am|nb`rt gr `bt~`ccw `e nrtgk`tn ma tfn k`|int dnk`ed am| tfn z|md~bt `ed tm nrtgk`tn

tfn tmt`c qmc~kn ma tfn z|md~bt tf`t xm~cd ln lm~hft lw b~rtmkn|r% R`cnr am|nb`rt b`e ln

nrtgk`tnd me tfn l`rgr ma |nrn`|bf p~nrtgmee`g|nr `e`cwrgr%

\nrn`|bf gr l`rnd me r`kzcgeh zc`e xfgbf gebc~dnr?

Znmzcn ma kgddcn# ~zzn| kgddcn `ed ncgtn bc`rr% Tfn r`kzcn gr rncnbtnd |`edmkcw gexfgbf lmtf tfn k`cnr `ed ank`cnr f`d tfn bf`ebn tm ln rncnbtnd% Tfn r`kzcn

bmet`ger znmzcn ge tfn `hn l|`bint ma cnrr tf`e 0>+`lmqn 8> wn`|r%

Tfn rgn ma r`kzcgeh ~egt x`r 0>: znmzcn rncnbtnd |`edmkcw% R`kzcgeh z|mbnd~|n gebc~dnd bmeqnegnebn r`kzcgeh% Tfn |nrn`|bfn| rncnbtnd tfn

kmrt `bbnrrglcn zmz~c`tgme knkln|r%

R`cnr b`e ln nrtgk`tnd me tfn l`rgr ma?

Gebmkn- zmbint kmenw @qn|`hn z~|bf`rnr- a|np~nebw ma z~|bf`rnr% Z|gbn |nrzmednetr `|n xgccgeh tm z`w am| tfn rk`cc rgnd l`|%

@r gr nqgdnet a|mk tfn r~|qnw tf`t tfn h|n`tn| e~kln| ma rt~dnetr a`cc getm tfn gebmkn-zmbint

kmenw ma 2:#:::+>:#::: `ed kmrt ma tfn |nrzmednetr `|n xgccgeh tm z`w ` z|gbn ma \r%: znmzcn l~wgeh tfgr bfmbmc`tn% M~t ma tfnrn znmzcn 11 r`gd tf`t

tfnw z~|bf`rn bfmbmc`tn 0- < tgknr ` xnni# rm tfn e~kln|r ma ~egtr am| r`cn `|n nrtgk`tnd

`bbm|dgehcw% Ga tfn z|gbn ma rk`cc rgnd l`| gr inzt \r%2: `ed ga gt gr `rr~knd tf`t tfn znmzcn

l~w gt 0 - < tgknr ` xnni%

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>0

Tfn r`cnr am|nb`rt xm~cd ln?

Z|gbn zn| ~egt EM% ma ~egtr

am| r`cn

Tmt`c r`cnr

-xnni

Tmt`c r`cn

-kmetf

Tmt`c r`cn

-wn`|

2:

&Rk`cc rgnd

l`|'

Kge% ~egtr am|

r`cn

11 02