causing mass collaboration
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Causing Mass Collaboration
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Why should we care?OutcomesPeopleToolsOrganizationOPTO 10What’s next?
Our next 30min
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How many of us work for Google?
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How we made Amazon $2.7 billion in 2008
Was this review helpful?
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Craiglist.org approved ads let us be editors
How do 35 people work with
50,000,000 users each month
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Work inside versus outside the organization
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Suppliers as part of the organization is not new
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Inviting everyone into the organization is new
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Why should I care?
PeopleToolsOrganizationOPTO 10What’s next?
Outcomes
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50 example outcomes from Mass Collaboration
12 are clear market leaders
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9 built a large, growing community
7 built better communications
12 built better products/features
12 are clear market leaders
9 improved economics of a process
50 example outcomes from Mass Collaboration
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Growth through Mass Collaboration
Blog pages viewed on Wordpress.com
May 2006: 0
April 2009: 1,250,000,000
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More ideas from Mass Collaboration
5,000 creatives
+ =
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Mass Collaboration with no budget
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Why should I care?Outcomes
ToolsOrganizationOPTO 10What’s next?
People
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What do people want?
Money
Meaning“Egoboo”
Social Time
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Just listen
[Online] people are clear about what they want
Gordon Paddison Stradella Road
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1/9/90
idea
ratings, comments
most viewed
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Economic value from non-economic currency
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How To: Jovoto
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A different way to create and sell ideas
Full time: 10 peopleFounded: 2007ProfitableCommunity Size: Over 5,000 creatives
Clients Include:
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Some submit ideas (1-9-90)
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Many more vote (1-9-90)
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Encouragement
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More ideas
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Interaction
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It’s not all about the Money
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Economic value from Karma
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Why should I care?OutcomesPeople
OrganizationOPTO 10What’s next?
Tools
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If we solve it out they will come
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The best tool is one that
people want to usepeople will useis simple
involves honest dialoguechanges in response to that dialog
Craig Newmark founder Craigslist.org
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Create unwork
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Why so serious?
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Make communication scaffolding
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Make application scaffolding
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Learn from data shadows
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How To: Wordpress
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Open source for business, fun and profit
Full time: 36 peopleFounded: Wordpress 2003, Automattic Inc. 2005Community Size: Over 200,000,000 readers
Clients include:
Almost 7,000,000 bloggers
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Communication scaffolding for developers
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Application scaffolding for designers
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Data shadows to see who needs help
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Let people Kvetch to respond to change
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Engineer happiness
We have no marketing and no product people, we invest in Happiness Engineers
Raanan Bar-Cohen Automattic
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Why should I care?OutcomesPeopleTools
OPTO 10What’s next?
Organizing
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Begin with alignment
The organization gets what they want and the community gets what they want. Everyone goes home happy.
Jake McKee Community Guy formerly of Lego
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Embrace letting go
You win when you lose control.
Jeff Jarvis Buzzmachine
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Embrace letting go
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Decide how to decide
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Don’t feed the trolls
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How To: SOUR
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Why should I care?OutcomesPeopleToolsOrganization
What’s next?
OPTO 10
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Evaluate People
1. Understand what your stakeholders want2. What types of tasks can they contribute? (remember
1-9-90)3. Create non-economic currencies
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Evaluate Tools
1. Understand what your stakeholders want2. What types of tasks can they contribute? (remember
1-9-90)3. Create non-economic currencies4. Create unwork5. Create scaffolding6. Don’t forget to look in the data shadows
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Evaluate Organization
1. Understand what your stakeholders want2. Design tasks around1-9-90 contribution model3. Create non-economic currencies4. Create unwork5. Create scaffolding6. Don’t forget to look in the data shadows7. Align community & organizational interests8. Embrace letting go9. Decide how to decide10.Don’t feed the trolls
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What’s next?
Why should I care?OutcomesPeopleToolsOrganizationOPTO 10
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Who owns the Outcome?
Open SourceSome Rights Reserved
VS PatentsAll Rights Reserved
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Do and learn
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Using the framework on the framework
Please join us to make it better atwww.colaboratorie.org
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We are not customersWe are collaborators