caty kobe - how to create a community development plan
DESCRIPTION
Caty Kobe, head of training at FeverBee, uses this presentation to guide you through the entire process of creating a practical community development plan for your community.TRANSCRIPT
How to Create a Community Development PlanCaty Kobe Head of Training, FeverBee
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Q
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Your Plan Is Your North Star
A
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Without a plan we get stuck
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We become too reactive
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Our community stops progressing forward
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Inception Establishment Maturity Mitosis
Growth Rate0-50%
via community
50-90% via WOM/ Referral
90%+ via WOM/
ReferralVariable
Activity0-50%
via community
50-90% via community
90%+ via community
Dips with each new
group
Sense of Community N/a 0-24* 25-72* 73-96*
© FeverBee Limited, All Rights Reserved
1
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BenchmarkYourself
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Find out where you are in the lifecycle.
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Inception Establishment Maturity Mitosis
Growth Rate0-50%
via community
50-90% via WOM/ Referral
90%+ via WOM/
ReferralVariable
Activity0-50%
via community
50-90% via community
90%+ via community
Dips with each new
group
Sense of Community N/a 0-24* 25-72* 73-96*
© FeverBee Limited, All Rights Reserved
Measure growth, activity, and sense of community
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SOC requires survey: http://bit.ly/
socsurveyfeverbee
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Measure against business objectives
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(ahem, that means ROI)
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2
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Use the“Goldilocks Principle”
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Push yourself, but set achievable goals
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3
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Inventory Your Resources
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Marketing help?
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Design/ dev resources?
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Budget?
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Create and Communicate
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Write it out!
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Validate with your vendor
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Sell your executive sponsor
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Set realistic expectations*
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Share with your company!
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5
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Execute, measure, analyze, iterate
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buzzword overload, sorry! :)
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Start executing against your plan
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Provide weekly updates to yourself/ boss
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Provide monthly updates to your boss/ company
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Leverage A/B testing to save time & money
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Don’t be afraid to roll back changes
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There’s No Time Like the Present
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Get started with your plan now
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Account for change
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1. Benchmark yourself 2. Decide what you want to achieve 3. Inventory your resources 4. Create & communicate 5. Go execute!
1. Measure & iterate as necessary
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How to Create a Community Development Plan
Thank you.
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