catherine kargas, marcon - ev car sharing: today & tomorrow
TRANSCRIPT
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EV Car Sharing: Today & Tomorrow2015 Car Sharing Conference, Vancouver
Catherine Kargas
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2Contributing to our clients’ successes since 1986
Market Research Strategy Project design, implementatio
n & management
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3Contributing to our clients’ successes since 1986
Mobility
SustainabilityNew technologies
Energy
RenewablesEnergy Efficiency
Insurance
Property &Casualty
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4Contributing to our clients’ successes since 1986
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5Contributing to our clients’ successes since 1986
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EMC Roadmap
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Status
PHEV/BEV < 1%
Mild Hybrid ∼ 5%
Gasoline 95%∼
• Limited number of PHEV / BEV in service in car sharing fleets in Canada • Largest Canadian fleet is that of Auto-mobile, a subset of Communauto in Montréal• Numerous valid reasons
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Concerns re EV integration in CS• Acquisition cost, despite purchase rebates (BC, ON, QC)• Lack of availability of on-street / curb-side public charging
stations• Additional operating costs of moving vehicles to charging stations• Relatively lower profitability associated with usage of EVs• Lack of member education & understanding of EVs and their
utilization– Range anxiety limiting EV usage– Lack of precise state of charge information communicated to potential
users at time of reservation– Perceived ease of recharging
• Lack of public education & understanding of EVs
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Opportunity• Expected significant CS growth
(Vancouver: NA car sharing leader)• As membership grows, fleets will deploy
additional vehicles to meet demand• Opportunity to deploy EVs as part of
growing CS fleets ➧availability of several affordable EV models with >300 km range
• EV integration in CS affords …– Public visibility, link to reliability– Member usage: 43% more likely to buy
EV
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Critical Success Factors
• Strong municipal support ➧Champion required• CS company must be a believer and supporter of
electro-mobility• Availability of curb-side charging infrastructure• Member education to ensure comfort with EVs• Easy to use system• Increased visibility (consistency in signage to increase
familiarity)• Financial incentives to lower acquisition price & usage
cost to members
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Montréal: 1,000 BEV CS fleet
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