catherine hernandez-blades - ragan …catherine hernandez-blades senior vice president, corporate...
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Catherine Hernandez-BladesSenior Vice President, Corporate Communications
Aflac, Incorporated
Employee Engagement
A definition:
Being positively present during the performance of work by willingly contributing intellectual effort, experiencing positive emotions and meaningful connections to the other.
-CIPD and Kingston Business School
More words:
• Mutual gains
• Win-win
• Internal state of being
• Going the extra mile
• “Discretionary effort” 2
Another definition:
Asks. . .a psychological marriage between the employee
and the company
- Decisionwise
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Employee Engagement
RepTrak Methodology
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RepTrak dimensions are the rational explanation of emotional connectionsTrack perceptions about your company’s ability to deliver on 7 keydimensions and23 deep dive attributes of reputation.
Reputation Drivers & Scores
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2015 U.S. RepTrak Drivers: Insurance Industry.
October - December average.
RepTrak Methodology
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Track your reputation with confidence using RepTrakConnect the emotional bond stakeholders have with your company withRational behaviors.
RepTrak Methodology
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How corporate reputation links to stakeholder supportCompanies with excellent or strong reputations get significantly moresupport from the public.
Does CSR Matter?
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Companies with excellent or strong CSR reputations have significantly higher stakeholder support. CSR reputation has an even larger impact on support than overall reputation.
Reputation Tracker: Aflac’s 2015 Reputation Continues to Trend Upward
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There is a strong link between reputation and stock price (U.S.)
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The chart on this slide demonstrates that the RepTrak Portfolio has outperformed the S&P500 Index since 2006. It has also done so by an increasingly wide margin since the financial crisis of 2008. An investment of $100 in the RepTrak Portfolio would be worth $250 in 2013, whereas investing in the S&P would net approximately half of that, at ~$140.
Recommendation goes up 6.5% for each 5 point score improvement. Propensity to buy goes up over 5% for each 5 point score improvement.
Reputation Tracker: Aflac vs. Benchmarks
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Reputation Tracker: Aflac’s 2015 Reputation Continues to Trend Upward
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What’s next
• Cure Fest
• CSR Survey
• Chasing Cancer
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Curefest
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Internal Measurement
Engagement, Enablement and High Performance Engagement Model
-IBM
Index
• Pride
• Advocacy
• Satisfaction
• Commitment
Assign attributes
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Creating a model
based on your own data that yields bigger returns
Are you solving for the right x?
Satisfaction: Performance Enablement
Instead of: My supervisor keeps me informed with the information I need to do my job
Try: My supervisor holds me in esteem
Instead of: I have the tools and technology required to do my jobTry: I know exactly what I need to do to be promoted to my next job
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Setting priorities
Why it matters. . .
InformedSolution: Meetings in a box
EsteemSolution: Relevant leadership training resulting in culture
change
Tools and technologySolution: Purchase requisition
PromotedSolution: Career Success Center
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Career Success Center
586 Employees
1,200 Sessions
35% Success rate
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Ensuring Efficiencies and Maximizing Benefits
Corporate Social Responsibility: The Aflac Cancer Center
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Thank You
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Q&A