category review sept 2013
Post on 20-Oct-2014
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![Page 1: Category review sept 2013](https://reader036.vdocuments.mx/reader036/viewer/2022062613/5444fbf1afaf9fdb2b8b4625/html5/thumbnails/1.jpg)
YTD 2013
BODY CARE
YTD 2013
CATEGORY REVIEW
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PCS = picture/insertionSNU = Shopper need UnitSKU = SKU
How do we count, taking as example the picture on the left:1 PCS (picture/insertion)3 SNU (we have 3 type of products, from 3 different families)7 SKU ( 3 color cream, 3 shampoo, 1 shave face cream)
Analyzed markets:- BODY CARE
- Body cream- Hands care- Facial cream
ALL RETAILERS = 100%ALL BRANDS = 100%INDEX USED: PCS
METHODOLOGY
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3
Retailer# of leaflet last
9 months # PCSEvol% vs 2012
METRO 7 17 -26.10%SELGROS 19 46 9.50%DM MARKT 15 158 HELPNET 9 180 900.00%SENSIBLU 9 82 -30.50%LIDL 2 9 -30.80%PENNY 15 22 83.30%XXL MD 11 12 CARREFOUR 30 38 -2.60%CORA 25 52 -27.80%KAUFLAND 40 68 74.40%REAL AUCHAN 2 5 REAL (METRO) 18 39 39.30%BILLA 21 27 22.70%MEGA 16 44 57.10%OTHERS 40 71 8.20%
BODY CARE by RetailerPCS YTD 2013
BODY CARE by ProducerPCS YTD 2013
PRODUCER
# of leaflets in the last 9
months# of PCS Evol% vs
2012# of
Retailers
BEIERSDORF 110 148 38.30% 15FARMEC 99 131 7.40% 15L'OREAL 93 130 7.40% 13UNILEVER 15 15 -16.70% 8OTHERS 116 446 43.90% 17
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BODY CARE SHARE OF VOICE PCS YTD 2013(how does producers split their promo between Retailers)
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BODY CARE SHARE OF VOICE Producer inside RetailerPCS YTD 2013
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SHARE OF VOICE monthly dispatch 100% between the top 4 key players
All retailers
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SHARE OF VOICE monthly dispatch 100% between the top 4 key players
All retailers
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SHARE OF VOICE monthly dispatch 100% between the top 4 key players
All retailers
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Product Flash Analysis
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Top 5 most promoted SKU(sorted by qty. of SKU’s)
10
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NIVEA 200 ML was promoted 20 times in the last 12 months, in 11 Retailers, 6 different distribution channels.
intensive promo
PROMO SEASONALITY
NOV 2012 – OCT 2013
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NIVEA 300 ML was promoted 13 times in the last 12 months, in 5 Retailers, 4 different distribution channels.
intensive promo
PROMO SEASONALITY
NOV 2012 – OCT 2013
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DOVE 250 ML was promoted 11 times in the last 12 months, in 6 Retailers, 3 different distribution channels.
intensive promo
PROMO SEASONALITY
NOV 2012 – OCT 2013
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GEROVITAL 50 ML was promoted 15 times in the last 12 months, in 7 Retailers, 5 different distribution channels.
intensive promo
PROMO SEASONALITY
NOV 2012 – OCT 2013
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NIVEA 75 ML was promoted 9 times in the last 12 months, in 5 Retailers, 3 different distribution channels.
intensive promo
PROMO SEASONALITY
NOV 2012 – OCT 2013
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Market Analysis
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Thank you for your attention
Florentina VasileLeaflet Monitor [email protected]+40 (0) 743 216 282
I remain at your disposal for further information or a live demo
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