category advice 2020 · 2020. 7. 30. · aptamil first rtf milk 200ml aptamil follow on milk 200ml...

CATEGORY ADVICE2020

• Market Insights• Must Stock Lines• Planograms

www.bestwaywholesale.co.uk

CATEGORY ADVICE2020Market Insight

Personal Care categories play a more important part than ever in our lives.

This category is a huge opportunity driven by an increased number of shoppers, and there’s the great opportunity to capture

more main shopper missions by stocking the right categories and products at

the right price.

Since the start of Covid people have increasingly looked at prevention via hygiene and self case to manage

their health.Personal hygiene – 68% of people

increased their personal hygiene standards.Healthcare access – 61% of people

avoid visiting the GP in fears of contracting the virus (Covid-19).

(Streetbees 2020)

Ensure you are stocked with our Must Stock range as a minimum.

Where price marked packs are not available, stock the striaght pack alternative instead, or a different

pack size.

Adult Incontinent is growing the fastest in Independents +22.7% - ensure you stock this category.

(Source: IRI – Impulse – Value Sales – MAT: 30.04.2020)

641320 - Always Discreet LNG PM £2.49 10’s 641331 - Always Discreet NOR PM £2.49 12’s

Masks, Disposable Gloves and Hand Gels are another key need state since the Coronavirus outbreak.

Ensure you are stocked up on the essential PPE range.

681012 - Relisan Alcohol Hand Sanitiser Gel 500ml

687975 - Relisan Alcohol Hand Sanitiser Gel 500ml

690296 - Vidotal Hand Sanitiser Gel 120ml

684394 - React Antibacterial Wipes 15’s

697801 – Disposable Hand Gloves

684226 – Disposable Face Masks 10’s (Excluding London)

684226 – Disposable Face Masks 10’s (London Only)

Cold & Flu The timing of flu is veru unpredictable and can vary in different parts

of the country and from season to season. Seasonal flu viruses can be detected year-round; however, seasonal flu activity can begin as early

as October and continue to occur as late as May.

CATEGORY ADVICE2020Market Insight

Key Opportunities & Tips in Health & Beauty?

Oral Care is currently growing and is one of the top performing categories – this is due to more focus on oral hygiene as dental surgeries have been closed. Also, the perceived antibacterial properties potentially reducing the risk of infection.

We also recommend stocking oral accessories such as;● Denture Fixatives 381807 - Poligrip Essentil Fix £2● Denture Cleansers 305102 - Steradent Act Plus Tabs● Floss 311072 - Wisdom Waxed Floss

Where the price marked packs are not available, stock the straight pack alternative instead, or a different pack size.

• 687275 - Carex Handwash Original 500ml

• 690341 - Colgate UCP 75ml• 687731 - Always Ultra Normal

(more sizes available in store)• 686890 - Pampers BD Size 6 33’s

(more sizes available in store)

Anti-Bacterial is now a key need state – ranging anti-bacterial hand soaps & hand gels is essential. Expanding your anti-bacterial range by listing products such as wipes, hand sanitizers and hand creams will increase basket spend.● 684394 - React Anti-Bacterial Wipes 15’s● 687975 - Relisan Alcohol Hand Sanitising Gel 500ml● 694307 - Vaseline Anti-Bacterial Hand Cream 75ml● 703845 - Nicky Defend Anti-Bacterial Hand Towel 100’s

Carex have now introduced eco refill packs for their hand wash range.

711354 Carex Handwash Liquid Moisture Plus Eco Refill 250ml 711365 Carex Handwash Liquid Original Eco Refill 250ml

Available in depots now

Ensure you stock alternative variants and pack sizes

Ensure you stock a full oral care regime

(Toothbrush, Toothpaste, Mouthwash).

CATEGORY ADVICE2020

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

Must Stock Lines

WASHING & BATHING FEMALE CARESKIN CARE, FEMALE DEODORANTS & BODY SPRAYS

ORAL CARE MALE TOILETRIES HAIR CARE

BABY FOOD BABY TOILETRIES

8

18

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19

1 11

21

2 12

13 14 22

3 4 5

15

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17 23 24 25 26

2827 29 30 31 32 33 34 35 36 37 38 39

CATEGORY ADVICE2020

APTAMIL FIRST MILK 800GSKU CODE: 444454

HUGGIES PURE WIPES PM £1 56 WIPESSKU CODE: 186750

APTAMIL FIRST RTF MILK 12 X 200MLSKU CODE: 56547

BEST-ONE ULTRA SOFT WIPES PM 89P 64 WIPESSKU CODE: 558550

COW & GATE RICE PUDDING 6 X 200GSKU CODE: 283381

JOHNSON’S BABY OIL PM £2 300MLSKU CODE: 615354

FARLEYS RUSK ORIGINAL 6 X 9 BISCUITSSKU CODE: 524060

JOHNSON’S BABY SHAMPOO PM £2 6 X 300MLSKU CODE: 615321

Must Stock Lines

1 5

2 6

3 7

4 8

CATEGORY ADVICE2020Must Stock Lines

9 13

10 14

11 15

12 16

JOHNSON’S BABY POWDER 6 X 200GSKU CODE: BW 112802 BAT 261399

COLGATE UCP PM £1 12 X 75MLSKU CODE: 127013

PAMPERS BABY DRY X LARGE PM £4.99 4 X 19’SSKU CODE: 306166

COLGATE WHITENING PM £1 12 X 50MLSKU CODE: BW 520406 BAT 523949

SENSODYNE MILD MINT 75MLSKU CODE: 650125

PAMPERS BABY DRY JUNIOR PM £4.99 4 X 23’SSKU CODE: 306155

COLGATE TWISTER TOOTHBRUSH SINGLESKU CODE: 287394

PAMPERS BABY DRY SIZE 4 PM £4.99 25’SSKU CODE: 306133


17 21

18 22

19 23

20 24

LISTERINE COOL MINT 6 X 250MLSKU CODE: BW 689225 BAT 513394

GILETTE BLUE II FIXED RAZORS 5 RAZORSSKU CODE: 599738

GILETTE SHAVING FOAM REGULAR 6 X 200MLSKU CODE: BW 478014 BAT 339328

IMPERIAL LEATHER SHOWER FOR MEN PM £1 250MLSKU CODE: 430672

LYNX BODY SPRAY AFRICA PM £2.99 200MLSKU CODE: 631294

NIVEA DEODORANT COOL KICK 6 X 150MLSKU CODE: 167840

ENLIVEN HAIR GEL XHOLD PM £1 6 X 500MLSKU CODE: 313427

HEAD & SHOULDERS 2IN1 CLASSIC CLEAN 225MLSKU CODE: 972040


25 29

26 30

27 31

28 32

BALSAM SHAMPOO RASPBERRY PM £1 6 X 350MLSKU CODE: 436767

BALSAM CONDITIONER RASPBERRY PM £1 6 X 350MLSKU CODE: 436791

DOVE CREAM BAR 4 X 100GSKU CODE: 948274

RELISAN ALCOHOL HAND SANITISER GEL 500MLSKU CODE: 681012

CAREX HANDWASH ORIGINAL PM £1 6 X 250MLSKU CODE: BW 657091 BAT 508093

BEST-ONE ALOE HANDWASH PM 79P 6 X 500MLSKU CODE: 364004

RADOX SHOWER REFRESH PM £1 6 X 250MLSKU CODE: 214263

SOFT & GENTLE JASMINE PM £1.29 6 X 150MLSKU CODE: 283857


33 37

34 38

35 39

36

IMPULSE BODY SPRAY TEASE 6 X 75MLSKU CODE: 420057

NIVEA LOTION NORMAL 6 X 250MLSKU CODE: BW 804327 BAT 711898

SIMPLE CLEANSING WIPES 6 X 25 WIPESSKU CODE: 953788

VASELINE LIP THERAPY ORIGINAL 12 X 20GSKU CODE: BW 540955 BAT 556782

ALWAYS ULTRA NIGHT PM £2.29 4 X 10’SSKU CODE: 133604

KOTEX MAXI NIGHTIME PM £1.15 4 X 12’SSKU CODE: 493664

TAMPAX SUPER PM £2.99 18’SSKU CODE: 419064

CATEGORY ADVICE2020Planogram

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40777546497032463462020324723654866545100812681417232746751964064945921221752

740111399682452061478014200060642684659303631294424396313427650125520409127013770868689225

564009958072324634620203598669577099451008628615675029467519527103527239221752

269722399682452061339328340052642684393140631294424396313427650125523949127013770868513394

NUROFEN EXPRESS LIQUID 10’SANADIN EXTRA 12/11 12’SGALPHARM IBUPROFEN TABS 16’SWELL PARACETAMOL CAPS 16’SCALPOL INFANT SUGAR FREE 100MLCALPOL 6+ BOTTLE 80MLNUROFEN SUS STRAWBERRY 100MLLEMSIP MAX STRENGTH 5’SLEMSIP MAX STRENGTH CAPS 8’SSTREPSILS HONEY & LEMON 16’SGAVISCON LIQUID ANISEED 150MLIMODIUM CAPSULES 6’SDUREX EXTRA SAFE 6’S

GILLETTE BLUE 11 FIXED RAZORS 5’SGILLETTE MACH 3 BLADES 4’SBIC 1 5’SGILLETTE SHAVE FOAM REGULAR 200MLGILLETTE SHAVE GEL SENSITIVE 200MLIMPERIAL LEATHER S/GEL MERMAZING £1 250MLLYNX S/GEL AFRICA 250MLLYNX B/S AFRICA P/M 200MLSURE ROLL ON FOR MEN 50MLENLIVEN H/GEL EXTBLUE £1 500MLSENSODYNE MILD MINT 75MLCOLGATE WHITENING £1 50MLCOLGATE UCP £1 75MLWISDOM REG MED TOOTHBRUSH 12F6LISTERINE COOLMINT 250ML

CATEGORY ADVICE2020

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786159948274804811364004681012214263270445972040436767436791215972215961

283857420057424374804327953788540955687720631737424516424505493664

786159948274522419364004681012214263270445972040436767436791215972215961

283857420057424374711898953788556782687720631737541175541165493664

PALMOLIVE SOAP CREME 3PK 90GDOVE CREAM BAR 100GCAREX HANDWASH ALOE VERA 250MLBESTONE ALOE HANDWASH 79P 500MLRELISAN ALCOHOL HAND SANITISER GEL 500MLRADOX SHOWER REFRESH £1 250MLRADOX BATH M/SOAK P/M 500MLHEAD & SHOULDERS 2IN1 CLASSIC CLEAN 225MLBALSAM SHAMPOO RASPBERRY £1 350MLBALSAM CONDITIONER RASPBERRY £1 350MLTRESEMME SHAMPOO MOIST P/M 235MLTRESEMME CONDITIONER MOIST P/M 235ML

SOFT & GENTLE LOTUS P/M 150MLIMPULSE BODY SPRAY TEASE 75MLDOVE ROLL ON ORIGINAL 50MLNIVEA LOTION NORMAL 250MLSIMPLE CLEANSING WIPES 25’SVASELINE LIP THERAPY ORIGINAL 20GALWAYS ULTRA NIGHT 10’SBODYFORM NORMAL P/M 10’STAMPAX SUPER £2.29 20’STAMPAX REGULAR £2.29 20’SKOTEX MAXI NIGHTIME P/M 10’S

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CATEGORY ADVICE2020

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5654756660283381282583186750389844615321211268112802615354615343

444454444465306166306155306133

5654756660283381282583186750389844615321211268261399615354615343

444454444465306166306155306133

APTAMIL FIRST RTF MILK 200MLAPTAMIL FOLLOW ON MILK 200MLCOW & GATE RICE PUDDING 200GCOW & GATE EGG CUSTARD 125GHUGGIES PURE WIPES £1 56’SSUDOCREM TUB 60GJOHNSONS BABY SHAMPOO P/M300MLJ&J COTTON BUDS 200’SJ&J BABY POWDER 200GJOHNSONS BABY OIL P/M 300MLJOHNSONS BABY LOTION P/M 300ML

APTAMIL FIRST MILK 800GAPTAMIL FOLLOW ON MILK 800GPAMPERS BD XLARGE P/M 19’SPAMPERS BD JUNIOR P/M 23’SPAMPERS BD MAXI P/M 25’S

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407775298470324634620203464970406112126814172327364772410450586287586276127013520409650125770868439094689225311072305102381807

5476474510082472365486654675192061361928838337164064945921491440518138430372221752452061399682740111478014200060659303631294631272167840424396

564009969101324634620203958072406112628615675029364772984225586287586276127013523949650125770868439094513394311072305102381807

547647451008598669577099467519502289619288383371527103527239491440113659430372221752452061399682269722339328340052393140631294631272167840424396

NUROFEN EXPRESS LIQUID 10’SNUROFEN 12/11 12’SGALPHARM IBUPROFEN TABS 16’SWELL PARACETAMOL CAPS 16’SANADIN EXTRA 12/11 12’SPANADOL EXT ADV TAB S/PK 14’SLEMSIP MAX STRENGTH 5’SLEMSIP MAX STRENGTH CAPS 8’SSUDAFED HEADACHE & CONGESTANT CAP 16’SBEECHAMS ALL IN ONE 6/5 160MLWELL MENTHOL BB SYRUP 200MLWELL CHESTY COUGH SYRUP 200MLCOLGATE UCP £1 75MLCOLGATE WHITENING £1 50MLSENSODYNE MILD MINT 75MLWISDOM REG MED TOOTHBRUSH 12F6WISDOM START KIDS TWINLISTERINE COOLMINT 250MLWISDOM WAXED FLOSS 100MSTERADENT ACT PLUS TABS 30’SPOLIGRIP ESSENTIL FIX P/M 40G

BONJELA SOOTHING GEL 15MLNUROFEN SUS STRAWBERRY 100MLCALPOL INFANT SUGAR FREE 100MLCALPOL 6+ BOTTLE 80MLSTREPSILS HONEY & LEMON 16’SALKA SELTZER ORIGINAL 10’SRENNIES PEPPERMINT 24’SGAVISCON DBL ACTION S/PK 12’SGAVISCON LIQUID ANISEED 150MLIMODIUM CAPSULES 6’SPIRITEZE 7’SPRO PLUS 24’SELASTOPLAST WATERPROOF 20’SDUREX EXTRA SAFE 6’SBIC 1 5’SGILLETTE MACH 3 BLADES 4’SGILLETTE BLUE 11 FIXED RAZORS 5’SGILLETTE SHAVE FOAM REGULAR 200MLGILLETTE SHAVE GEL SENSETIVE 200MLLYNX SHOWER GEL AFRICA 250MLLYNX BODY SPRAY AFRICA P/M 200MLLYNX APA AFRICA P/M 200MLNIVEA DEO COOL KICK 150MLSURE ROLL ON FOR MEN 50ML

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4444544444654444085654756660283381283368282583374400312357972040504930643147215972215961436767436791311731401784313427724322499094

4444544444654444085654756660283381283368282583374400312357972040504930643147215972215961436767436791757566401784313427675147499094

APTAMIL FIRST MILK 800GAPTAMIL FOLLOW ON MILK 800GCOW & GATE FIRST BABY MILK 800GAPTAMIL FIRST RTF MILK 200MLAPTAMIL FOLLOW ON MILK 200MLCOW & GATE RICE PUDDING 200GCOW & GATE SCRUMMY SPAG BOL 200GCOW & GATE EGG CUSTARD 125GELLAS SMOOTHIE RED ONE 90GELLAS STRAWBERRY & APPLE 120GH&S 2IN1 CLASSIC CLEAN 225MLH&S SHAMPOO APPLE FRESH 250MLPANTENE CLASSIC 270MLTRESEMME S/POO MOIST P/M 235MLTRESEMME COND MOIST P/M 235MLBALSAM S/POO R/BERRY £1 350MLBALSAM COND R/BERRY £1 350MLBRISTOWS H/SPRAY EXFIRM 300MLSILVIKRIN H/SPRAY FIRM 250MLENLIVEN H/GEL EXTBLUE £1 500MLBRYLCREEM 150MLV05 GEL MEGA HOLD 200ML

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SKUsBESTWAY BATLEYS

SKUsBESTWAY BATLEYS

186750558550389844211268615321615343112802615354948274786159804811682287364004681012642684697956214263315327270445

306155690016758978283181791069687720687764687731631737283857882404672432420057424374283835804327953788540955313559

186750558550389844211268615321615343261399615354948274786159522419682287364004681012642684697956214263315327270445

306155690016758978283181791069687720687764687731631737283857734404672432420057424374283835711898953788556782313559

HUGGIES PURE WIPES £1 56’SBESTONE ULTRA SOFT WIPES 89P 64’SSUDOCREM TUB 60GJ&J COTTON BUDS 200’SJOHNSONS BABY SHAMPOO P/M 300MLJOHNSONS BABY LOTION P/M 300MLJ&J BABY POWDER 200GJOHNSONS BABY OIL P/M 300MLDOVE CREAM BAR 100GPALMOLIVE SOAP CREME 3PK 90GCAREX HANDWASH ALOE VERA 250MLCAREX HANDWASH MOISTURE 250MLBESTONE ALOE H/WASH 79P 500MLRELISAN ALC HAND SANI GEL500MLIMPERIAL LEATHER SH/GEL MERMAZING £1 250MLIMPERIAL LEATHER POLYNESIAN P/DISE £1 250MLRADOX SHWR REFRESH £1 250MLPALMOLIVE SHWR MILK & HONEY 250MLRADOX BATH M/SOAK P/M 500ML

PAMPERS BD JUNIOR P/M 23’SNAPPY BAGS 200’SPRETTY BABY BOTTLE 250MLCHERUBS SOOTHERS CARD 25’SPRETTY WHITE PUFFS 100’SALWAYS ULTRA NIGHT 10’SALWAYS ULTRA LONG 12’SALWAYS ULTRA NORMAL 14’SBODYFORM NORMAL P/M 10’SSOFT & GENTLE LOTUS P/M 150MLSURE APA COTTON FRESH 150MLIMPULSE VERY PINK 75MLIMPULSE BODY SPRAY TEASE 75MLDOVE ROLL ON ORIGINAL 50MLSOFT & GENTLE R/O JAS £1 50MLNIVEA LOTION NORMAL 250MLSIMPLE CLEANSING WIPES 25’SVASELINE LIP THERAPY ORIG20GENLIVEN POLISH REMOVER £1250 ML

SKUsBESTWAY BATLEYS

306166306133424516424505419064566371493664

306166306133541175541165419064566371493664

PAMPERS BD XLARGE P/M 19’SPAMPERS BD MAXI P/M 25’STAMPAX SUPER £2.29 20’STAMPAX REGULAR £2.29 20’STAMPAX CPK SUPER P/M 18’SLILLETS SUPER 10’SKOTEX MAXI NIGHTIME P/M 10’S

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CATEGORY ADVICE2020

For more information including planograms and advice on other key ranges, go to

www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting AUGUST RANGE

category advice 2020 · 2020. 7. 30. · aptamil first rtf milk 200ml aptamil follow on milk 200ml...

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