Category adviCe2019

• Market Insights• Must Stock Lines• Planograms

www.bestwaywholesale.co.uk

Category adviCe2019Market Insight

Stock the core Top 12 SKU’s account

for over 60% of all sales in Convenience

(Nielsen 2018)

Price correctly A recent survey said that £1.38 is the average acceptable price

to shoppers for a single(Nielsen 2018)

AwAreneSS Check out our website for links to order Chillers and POS from

our suppliers

embrAce nPD 28% of growth came from

new products in 2018(Nielsen 2018)

yeAr rounD Multipack sales grew by 30%

in Convenience in 2018 and sell even in the Winter

(Nielsen 2018)

AvAilAbility Make Bestway your wholesaler of choice – we promote single

cases so you can buy only what you need

Category adviCe2019Market Insight

new nPD rAnGe

enSure ice creAm GetS itS fAir ShAre of frozen SPAce All yeAr rounD

magnumThe most indulgent Magnum yet! Magnum white chocolate and cookies.

rowntrees randoms mallowFruity ice cream in a marshmallow coating.

nuii Salted caramel & Australian macadamia

Skittles coolerSkittles® flavoured ice cream with crunchy colourful sugar pearls covered with strawberry sorbet. Made with real fruit.

kinder Joy ice cream

kinder Dairy hazelnut ice cream cone

continuing momentum of nPD success driving new interest and excitement in 2019

the totAl convenience tAke home ice creAm mArket iS worth £184m AnD iS GrowinG +16% yeAr on yeAr

(Nielsen Scantrack Take Home, Total Convenience 52 w/e 01.12.18 value)

ice creAm iS the lArGeSt frozen cAteGory in both Summer AnD winter, DeliverinG 25% of frozen SAleS

in Summer AnD 14% in winter(Nielsen 2018)

yeAr rounD Multipacks sell all year round even in the winter.

Value Share

Tubs

Singles

MPs

£134m +29%

£130m +24%

£137m +19%

Convenience channel has a strong over trade on singles vs. total market(IRI Value Sales Convenience channel 52 weeks Value Sales Oct 2018 Kantar Sales data – 52 w.e Sept 2018)

liGht ice creAm● Ben & Jerry’s Moophoria - Lower sugar,

lower fat, lower calories (Approx 50% kcal of Ben & Jerry’s Classics).

● +67% incremental purchases brought to the segment by Moophoria

● 33% New shoppers to the category

● 34% Shoppers adding it as an extra purchase in their ice cream routine

● Only 4% overlap in shoppers across the Ben & Jerry’s ranges

● No.2 in Value and No.5 in Value (Nielsen 2018)

Category adviCe2019

NPD

NPD NPD

NPD

chocolAte

kiDS

coneS tubS multiPAckS

ADult refreShment

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

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Must Stock Lines

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NPD

Category adviCe2019

wAllS mAGnum clASSic 110mlSKU COde: 263473

wAllS mAGnum Double rASPberry 88mlSKU COde: 342492

wAllS mAGnum white 110mlSKU COde: 263440

wAllS mAGnum mint 100mlSKU COde: 263451

wAllS mAGnum AlmonD 100mlSKU COde: 263462

wAllS mAGnum white cookie creAm 90mlSKU COde: 606814

SnickerS ice creAm bAr 72mlSKU COde: 956482

Must Stock Lines

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NPD

nuii SAlteD cArAmel & AuStrAliAn mAcADAmiA 90mlSKU COde: 606858NPD

Category adviCe2019Must Stock Lines

mArS ice creAm bAr 74mlSKU COde: 956471

SmArtieS PoP uP ice creAm 90mlSKU COde: 520905

wAllS cAliPPo orAnGe 105mlSKU COde: 975250

rowntreeS fruit PAStilleS lolly 65mlSKU COde: 355887

wAllS twiSter 80mlSKU COde: 654653

rowntreeS wAtermelon 73mlSKU COde: 413091

cAliPPo ShotS StrAwberry & lemon 164mlSKU COde: 549217

rowntreeS rAnDomS mAllow 70mlSKU COde: 606860

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12 16 NPD

Category adviCe2019Must Stock Lines

wAllS feASt oriGinAl 90mlSKU COde: 600427

cADbury cruchie blASt 100mlSKU COde: 571881

wAllS Solero exotic 90mlSKU COde: 270416

ben & Jerry’S cookie DouGh ‘wich 80mlSKU COde: 342513

oreo cookie SAnDwich 135mlSKU COde: 61231

wAllS cornetto StrAwberry 120mlSKU COde: 265112

17 20

18 21

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NPD

Category adviCe2019Must Stock Lines

cADbury flAke cone 125mlSKU COde: 584504

ben & Jerry’S cookie DouGh 500mlSKU COde: 566755

kinDer cone 90mlSKU COde: 606825

lyonS mAiD vAnillA Pm £2 900mlSKU COde: 413045

oreo cookie tub Pm £3 480mlSKU COde: 271393

wAllS mAGnum clASSic 4 PAckSKU COde: 188811

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24 27

25 28

NPD

Category adviCe2019Planogram

6 Basket

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1 SKUs263440 263440 WALLS MAGNUM WHITe 110ML290991 584504 CAdBURY FLAKe CONe 125ML975250 278665 WALLS CALIPPO ORANGe 105ML

BeSTWAY BATLeYS

row

2 SKUs263473 263473 WALLS MAGNUM CLASSIC 110ML 270416 270416 WALLS SOLeRO eXOTIC 90ML756204 654653 WALLS TWISTeR 80ML

BeSTWAY BATLeYS

Category adviCe2019

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Planogram 12 Basket

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SKUsBeSTWAY BATLeYS

SKUs263451 263451 WALLS MAGNUM MINT 110ML606814 606814 MAGNUM WHITe CHOCOLATe & CReAM 90ML270416 270416 WALLS SOLeRO eXOTIC 90ML355867 355867 NeSTLe FRUIT PASTILLeS LOLLY 65ML

BeSTWAY BATLeYS

SKUs263473 263473 WALLS MAGNUM CLASSIC 110ML263440 263440 WALLS MAGNUM WHITe 110ML975250 278665 WALLS CALIPPO ORANGe 105ML756204 654653 WALLS TWISTeR 80ML

BeSTWAY BATLeYS

111586 600427 WALLS FeAST ORIGINAL 92ML956471 956471 MARS ICe CReAM BAR 74ML290991 584504 CAdBURY FLAKe CONe 125ML265112 265112 WALLS CORNeTTO STRAWBeRRY 120ML

Category adviCe2019Planogram

18 Basket

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SKUs61231 61231 OReO COOKIe SANdWICH 135ML111586 600427 WALLS FeAST ORIGINAL 92ML956471 956471 MARS ICe CReAM BAR 74ML290991 584504 CAdBURY FLAKe CONe 125ML265112 265112 WALLS CORNeTTO STRAWBeRRY 120ML606825 606825 KINdeR BUeNO CONe 90ML

BeSTWAY BATLeYS

SKUs263462 263462 WALLS MAGNUM ALMONd 100ML342492 342492 MAGNUM dOUBLe RASPBeRRY 88ML606814 606814 MAGNUM WHITe CHOCOLATe & CReAM 90ML606858 606858 NUII CARAMeL & MACAdAMIA 90ML270416 270416 WALLS SOLeRO eXOTIC 90ML852867 549217 CALIPPO SHOTS STRAWBeRRY/LeMON 164ML

BeSTWAY BATLeYS

SKUs263473 263473 WALLS MAGNUM CLASSIC 110ML263440 263440 WALLS MAGNUM WHITe 110ML263451 263451 WALLS MAGNUM MINT 110ML756204 654653 WALLS TWISTeR 80ML975250 278665 WALLS CALIPPO ORANGe 105ML355867 355867 NeSTLe FRUIT PASTILLeS LOLLY 65ML

BeSTWAY BATLeYS

Category adviCe2019Planogram

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SKUs61231 61231 OReO COOKIe SANdWICH 135ML342513 342513 BeN & JeRRYS COOKIe dOUGH WICH 80ML111586 600427 WALLS FeAST ORIGINAL 92ML956471 956471 MARS ICe CReAM BAR 74ML956482 956482 SNICKeRS ICe CReAM BAR 72ML290991 584504 CAdBURY FLAKe CONe 125ML265112 265112 WALLS CORNeTTO STRAWBeRRY120ML606825 606825 KINdeR BUeNO CONe 90ML

BeSTWAY BATLeYS

SKUs342492 342492 MAGNUM dOUBLe RASPBeRRY 88ML606814 606814 MAGNUM WHITe CHOCOLATe & CReAM 90ML446242 571881 CAdBURY CRUNCHIe BLAST 110ML606858 606858 NUII CARAMeL & MACAdAMIA 90ML270416 270416 WALLS SOLeRO eXOTIC 90ML6565 520905 SMARTIeS POP-UP ICe CReAM 90ML606860 606860 ROWNTReeS RANdOMS MALLOW 70ML852867 549217 CALIPPO SHOTS STRAWBeRRY/LeMON 164ML

BeSTWAY BATLeYS

SKUs263473 263473 WALLS MAGNUM CLASSIC 110ML263440 263440 WALLS MAGNUM WHITe 110ML263451 263451 WALLS MAGNUM MINT 110ML263462 263462 WALLS MAGNUM ALMONd 100ML975250 278665 WALLS CALIPPO ORANGe 105ML756204 654653 WALLS TWISTeR 80ML355867 355867 NeSTLe FRUIT PASTILLeS LOLLY 65ML413091 413091 ROWNTReeS WATeRMeLON 73ML

BeSTWAY BATLeYS

Category adviCe2019

for more information including planograms and advice on other key ranges, go to

www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting APril rAnGe