CATEGORY ADVICE

www.bestway.co.uk www.batleys.co.uk

2018

CATEGORY ADVICEMARKET INSIGHT

35% of shoppers would go elsewhere if their brand is not available for Butters,

Fats and Spreads**Him!

So make sure you stock branded products such as Flora, Clover, Anchor & Lurpak

Whilst brands represent a high percentage of sales within convenience, don’t forget to include Own Label into your

Chilled range so your shoppers have a choice, but also because Own Label have

approximately 30% margins

Take advantage of seasonal opportunities such as Easter and

Christmas for baking and ensure you have a range for cooking

and baking such as Stork and butter

Ensure you stock a core range of Must Stocks

across each sub category

The Chilled snacking on-the-go behaviour is growing, as shoppers are turning away from sugary treats and moving to meat snacking

and cheese snacks(Kantar Usage 52 w/e 4th December 2016,

Total In Home/Carried Out).

Ensure your Chilled range includes on-the-go snacks

Increase your sales through impulse purchases by cross merchandising within the

sub categories e.g. put crisps & snacks and soft drinks near sandwiches

CATEGORY ADVICEMARKET INSIGHT

Milk based beverages are growing in the market, driven by coffee. Protein & breakfast segments are also growing

Specific to Chilled Coffee, the different Starbucks Platforms cater for different Soft Drinks needs – ensure you cover all three

Ensure Must Stocks are listed and easy to find with signage on fixture

BRAND

1

Maximise space & ease of shop by segmenting by need state eg. Everyday, Premium, Coffee, Protein & Breakfast

2

Ensure appropriate space is given to key growth trends – Coffee, Protein, Breakfast

3

Protein Breakfast

LARGEST SEGMENT GROWTH DRIVERS

CoffeeEveryday

Range Recommendations

3 SKUs represent 60% of Chilled Coffee sales in the Impulse Channel.

Nielsen MAT to 4th Nov

● Starbucks continue to dominate Chilled Coffee, driving 77.5% value in Total Impulse and stil growing 20% YoY

● Doubleshot, Frappuccino and Chilled Cup all meet distinct need states providing an efficient and tight range - one stop shop for the category

● For customers with limited space, the first focus will be the best sellers and growth drivers to ensure space efficiency

Get me going

Help to sustain me

Treat time

Connect with others

Get me back to me

Me at my best

Lift

Flavour

Treat Me

CATEGORY ADVICEMUST STOCK LINES

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

1 2 3 4 5 6 7 8 9 10 11 12

13 14 15 16 17 18 19 20 21 22

BUTTER, FAT & SPREADS COOKED MEATS

CREAM YOGHURTS & DESSERTS MILK ALTERNATIVES

BACON & SAUSAGES JUICES

ON-THE-GO SNACKS

CHEESE

READY MEALS

MILK DRINKS CHILLED COFFEE

OTHER CHILLED

24 25 26 27 28 29 30 31 32 33 34 3523

36 37 38 39 40 41 42 43 44

CATEGORY ADVICEMUST STOCK LINES

CATHEDRAL CITY MATURE CHEDDAR PM £2.89 200gSKU Code: 78173

BEST-IN MATURE CHEDDAR PM £2.69 350g SKU Code: 29706

BEST-IN MILD CHEDDAR PM £1.69 2 FOR £3 200g SKU Code: 164036

BEST-IN ESSENTIAL MILD CHEDDAR PM 150g SKU Code: 11512

BEST-IN ESSENTIAL CHEDDAR 200g SKU Code: 164257

CATHEDRAL CITY GRATED CHEESE PM £2.59 180gSKU Code: 972677

1CLOVER PM £2 500gSKU Code: 341094

2

5

6

3

74

FLORA ORIGINAL PM £1.89 250gSKU Code: Bestway 212430 Batleys 948472

LURPAK SPREADABLE 250gSKU Code: Bestway 336512 Batleys 595898

ANCHOR BUTTER 250gSKU Code: Bestway 336457 Batleys 565649

CATEGORY ADVICE

TROPICANA ORIGINAL ORANGE PM £2 850mlSKU Code: 155063

TROPICANA SMOOTH ORANGE PM £2 850mlSKU Code: 155085

MUST STOCK LINES

8

9

1014

12

1115

13

DAIRYLEA SLICES PM £1.70 200gSKU Code: 58921

BEST-IN WAFER THIN HAM PM £1.59 200gSKU Code: 780322

PHILADELPHIA ORIGINAL PM £1.89 180gSKU Code: 121551

BEST-IN UNSMOKED BACK BACON PM £1.69 OR 2 FOR £3 200gSKU Code: 957094

BEST-IN SMOKED BACON PM £1.69 OR 2 FOR £3 200gSKU Code: 957126

BEST-IN SLICED DELI HAM PM 85p 100gSKU Code: 780377

RICHMOND THICK SAUSAGES PM £2.29 454gSKU Code: 156350

BEST-IN WAFER THIN HAM PM 85p 100gSKU Code: 780388

CATEGORY ADVICEMUST STOCK LINES

18 21

17

16 19

20

MARS PM £1.29 350mlSKU Code: 324956

STARBUCKS FRAPPUCCINO COFFEE 250mlSKU Code: 784429

TROPICANA ORIGINAL ORANGE PM £1 250mlSKU Code: 321264

TROPICANA SMOOTH ORANGE PM £1 250mlSKU Code: 321286

BEST-IN MILK IT! STRAWBERRY PM 59p 480mlSKU Code: 66374

BEST-IN MILK IT! CHOCOLATE PM 59p 480mlSKU Code: 66363

YAZOO MILK CHOCOLATE PM £1 400mlSKU Code: 275737

YAZOO MILK BANANA PM £1 400mlSKU Code: 275750

YAZOO MILK STRAWBERRY PM £1 400mlSKU Code: 275748

YAZOO MILK STRAWBERRY 1ltrSKU Code: 275715

YAZOO MILK CHOCOLATE 1ltrSKU Code: 275704

CATEGORY ADVICEMUST STOCK LINES

22STARBUCKS DOUBLE SHOT 200mlSKU Code: 256051

23

ELMLEA SINGLE CREAM PM £1 284mlSKU Code: 99944

ELMLEA DOUBLE CREAM PM £1 284mlSKU Code: 999333

25

26

27

28

29

24

BEST-IN RICH CREAMY YOGURT PM 42p 150gSKU Code: 780399

DORLAY SQUIRTY UHT AEROSOL TOPPING 250gSKU Code: 969837

ONKEN NATURAL 500gSKU Code: Bestway 94810 Batleys 232495

WILDLIFE VARIETY CHOOBS PM £1 6 X 40gSKU Code: 546050

MULLER FRUIT CORNER PM £1 2 X 150gSKU Code: 753951

ALPRO SOYA ORIGINAL 1ltrSKU Code: 741581

CATEGORY ADVICE

30 34

31

35

32

36

3337

ALPRO ALMOND MILK 1ltrSKU Code: 214028

ENJOY ITALIAN LASAGNE 400gSKU Code: 200792

AL FORNO STONEBAKE THREE CHEESE PIZZA 331gSKU Code: 117432

ENJOY INDIAN CHICKEN TIKKA 400gSKU Code: 200781

ENJOY ITALIAN MACARONI CHEESE 400gSKU Code: 293162

ENJOY BRITISH COTTAGE PIE 400gSKU Code: 293140

MUST STOCK LINES

FRIDGE RAIDERS SOUTHERN FRIED CHICKEN PM £1.39 60gSKU Code: 156437

FRIDGE RAIDERS ROAST CHICKEN PM £1.39 60gSKU Code: 156426

PEPERAMI PM 79P 22.5gSKU Code: 325843

PEPERAMI HOT PM 79P 22.5gSKU Code: 325810

CATEGORY ADVICE

38

39

40

41

CHEESESTRINGS 20gSKU Code: 156404

BEST-IN SAUSAGE ROLL PM £1 150gSKU Code: 89196

MUST STOCK LINES

RUSTLERS QUARTER POUNDER PM £1.50 190gSKU Code: 324380

RUSTLERS SOUTHERN FRIED CHICKEN BURGER PM £1.50 145gSKU Code: 263105

DAIRYLEA DUNKERS PM 47gSKU Code: 109479

DAIRYLEA LUNCHABLES HAM 7 CHEESE PM 101gSKU Code: 58932

42

43

44

BEST-ONE 2 PORK PIES PM £1 125gSKU Code: 396766

LINCOLNSHIRE SALAD COMPANY CRUNCHY COLESLAW 225gSKU Code: 559089

LINCOLNSHIRE SALAD COMPANY CREAMY POTATO SALAD 225gSKU Code: 559099

CATEGORY ADVICE

Chilled 2.5mx6shelfChilled 2.5mx6shelfChilled 2.5mx6shelfChilled 2.5mx6shelf

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2.5m x 6 SHELF PLANOGRAM

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CATEGORY ADVICE2.5m x 6 SHELF PLANOGRAMChilled 2.5mx6shelfChilled 2.5mx6shelfChilled 2.5mx6shelfChilled 2.5mx6shelf

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1 SKUs SKUs321286 321286 TROPICANA SMOOTH ORANGE PM £1 250ML321264 321264 TROPICANA ORIGINAL ORANGE PM £1 250ML987707 987707 NAKED GREEN MACHINE 450ML987729 987729 NAKED BLUE MACHINE 450ML987730 987730 NAKED MANGO MACHINE 450ML155141 155141 COPELLA APPLE PM 300ML784429 784429 STARBUCKS FRAPPUCCINO COFFEE 250ML784430 784430 STARBUCKS FRAPPUCCINO MOCHA 250ML256051 256051 STARBUCKS DOUBLE SHOT 200ML66374 66374 BEST-IN MILK IT STRAWBERRY PM 59P 480ML66385 66385 BEST-IN MILK IT BANANA PM 59P 480ML66363 66363 BEST-IN MILK IT CHOCOLATE PM 59P 480ML275737 275737 YAZOO MILK CHOCOLATE PM £1 400ML275750 275750 YAZOO MILK BANANA PM £1 400ML275748 275748 YAZOO MILK STRAWBERY PM £1 400ML275761 275761 YAZOO MILK VANILLA PM £1 400ML324956 324956 MARS PM 350ML324945 324945 GALAXY PM 350ML752680 752680 DFE SWEDISH MEATBALLS PM 200G752691 752691 DFE SPICY MEATBALLS PM 200G971494 971494 DFE FRANKFURTERS PM 300G156450 156450 MATTESSONS SMOKED PORK SAUSAGE 200G796437 796437 BM TWIN PACK TURKEY & TURKEY HAM PM 140G780388 780388 BEST-IN WAFER THIN HAM PM 100G780168 780168 DFE SMOKED HAM PM 100G780157 780157 DFE COOKED HAM PM 100G130013 130013 DFE HONEY ROAST HAM PM 100G

208448 208448 BEST-IN TUNA MAYO SANDWICH PM £1.29 140G208537 208537 BEST-IN CHESE & ONION SANDWICH PM £1.29 140G208650 208650 BEST-IN CHICKEN TIKKA SANDWICH PM £1.29 140G205501 205501 HERBY TOMATO PASTA 225G156404 156404 CHEESTRINGS INDIVIDUALS 20G109479 109479 DAIRYLEA DUNKERS JUMBO PM 47G78116 78116 MINI BABYBEL PM 120G58932 58932 DAIRYLEA LUNCHABLES HAM & CHEESE PM 101G621243 621243 DAIRYLEA LUNCHABLES CHICKEN & CHEESE 101G301992 559099 AXGRO POTATO SALAD 227G302054 559089 AXGRO PREMIUM COLESLAW 227G983578 983578 BEST-IN ESS BUTTERY SPREAD PM £1 500G341094 341094 CLOVER PM 500G212430 212430 FLORA ORIGINAL PM 500G948472 948472 FLORA ORIGINAL PM 250G948461 948461 FLORA LIGHT PM 250G336512 595898 LURPAK SPREADABLE 250G336677 502082 BEST-IN BUTTER 250G382616 382616 KERRYGOLD BUTTER PM 200G336457 565649 ANCHOR BUTTER 20S 250G

BESTWAY BATLEYS BESTWAY BATLEYS

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CATEGORY ADVICE2.5m x 6 SHELF PLANOGRAM

Chilled 2.5mx6shelfChilled 2.5mx6shelfChilled 2.5mx6shelfChilled 2.5mx6shelf

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SKUs SKUs89341 89341 BEST-IN PEPPERED STEAK SLICE PM £1 150G89217 89217 BEST-IN CHEESE & ONION SLICE PM £1 150G89228 89228 BEST-IN CHICKEN & MUSHROOM SLICE PM £1 150G89206 89206 BEST-IN TRADITIONAL PASTY PM £1 150G89196 89196 BEST-IN SAUSAGE ROLL PM £1 150G396766 396766 2 PORK PIES PM £1 125G78173 78173 CATHEDRAL CITY MATURE PM 200G78184 78184 CATHEDRAL CITY EX MATURE PM 200G366088 366088 CATHEDRAL CITY MATURE 350G164124 164124 BEST-IN MATURE WHITE PM £1.69 2F£3 200G164135 164135 BEST-IN EXTRA MATURE PM £1.69 2F£3 200G164035 164035 BEST-IN MLD WHITE PM £1.69 2F£3 200G164068 164068 BEST-IN RED LEICESTER PM £1.69 2F£3 200G11523 11523 BEST-IN ESS MILD COLOURED CHEDDAR PM 150G11512 11512 BEST-IN ESS MILD WHITE CHEDDAR PM 150G164257 164257 BEST-IN ESS CHEESE SLICES PM £1.29 200G972677 972677 CATHEDRAL CITY GRATED PM 180G359607 359607 COUNTRY COW CHEESE SLICE 200G58921 58921 DAIRYLEA SLICES PM 200G121595 121595 DAIRYLEA PORTIONS PM 140G121584 121584 DAIRYLEA TUB REGULAR PM 145G121551 121551 PHILADELPHIA ORIGINAL PM 180G

325843 325843 PEPERAMI PM 22.5G325810 325810 PEPERAMI HOT PM 22.5G156426 156426 FRIDGE RAIDER ROAST CHICKEN PM 60G156437 156437 FRIDGE RAIDER SOUTHERN FRIED CHICKEN PM 60G263116 263116 RUSTLERS CHEESE BURGER PM £1 141G263105 263105 RUSTLERS CHICKEN BURGER PM £1 145G52246 52246 SNACKSTER CHEESE BURGER PM 140G52257 52257 SNACKSTER CHICKEN BURGER PM 112G753951 753951 MULLER FRUIT CORNER PM 2 X 150G188311 188311 MULLER CRUNCH CORNER T/P PM 135G978877 978877 RUMBLERS CLUSTERS STRAWBERRY 187G780399 780399 BEST-IN RICH CREAMY PM 150G94810 232495 ONKEN YOGURT NATURAL SET 500G109952 109952 ONKEN FAT FREE STRAWBERY 450G550640 550640 WILDLIFE CHOOBS PM 6PK 40G968247 968247 PEPPA PIG YOGURT PM 6PK385132 385132 ELMLEA DOUBLE PM £1 284ML385143 385143 ELMLEA SINGLE PM £1 284ML969837 969837 DORLAY NATURAL SQUIRTY 250G

BESTWAY BATLEYS BESTWAY BATLEYS

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CATEGORY ADVICE2.5m x 6 SHELF PLANOGRAM

Chilled 2.5mx6shelfChilled 2.5mx6shelfChilled 2.5mx6shelfChilled 2.5mx6shelf

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SKUs SKUs329177 329177 WALLS BACON SMOKED 220G329166 329166 WALLS BACON UNSMOKED 220G957094 957094 BEST-IN UNSMOKED BACON PM 2 FOR £3 200G957126 957126 BEST-IN SM BACON PM 2 FOR £3 200G343490 343490 RICHMOND SKINLESS SAUSAGES PM 213G156350 156350 RICHMOND THICK SAUSAGES PM 454G125274 125274 BEST-IN THICK PORK SAUSAGES 400G155063 155063 TROPICANA ORIGINAL ORANGE PM 850ML155085 155085 TROPICANA SMOOTH ORANGE PM 850ML383325 383325 YAZOO MILK STRAWBERRY PM 1LTR383314 383314 YAZOO MILK BANANA PM 1LTR383303 383303 YAZOO MILK CHOCOLATE PM 1LTR127335 545495 MULLER MILK SEMI SKIMMED 1LTR142791 707619 FRESH MILK SEMI SKIMMED 2LTR789282 672025 CRAVENDALE SEMI SKIMMILK 2LTR

117432 117432 A/F CHEESE PIZZA PM 2 FOR £5.50 331G117443 117443 A/F PEPRONI PIZZA PM 2 FOR £5.50 330G293162 293162 ENJOY MACARONI CHEESE 400G293140 293140 ENJOY COTTAGE PIE 400G200792 200792 ENJOY LASAGNE 400G200781 200781 ENJOY CHICKEN TIKKA 400G741581 741581 ALPRO SOYA ORIGINAL 1LTR77264 77264 ALPRO SWEETENED UHT 1LTR214028 214028 ALPRO ALMOND ORIGINAL 1LTR358502 358502 MULLER MILK WHOLE 1PINT358492 358492 MULLER MILK SEMI SKIMMED 1PINT127346 545505 MULLER MILK WHOLE 1LTR142823 707629 MULLER FRESH MILK WHOLE 2LTR

BESTWAY BATLEYS BESTWAY BATLEYS

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CATEGORY ADVICE

For more information including planograms and advice on other key ranges, go to www.bestway.co.uk/categoryadvice

or call 01738 646666 quoting MARCH RANGE