catching the marketing bug with steven campbell

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Steven Campbell's slides from the June 2014 BACN meeting on Catching the Marketing Bug, also known as Teach Your Brain to Love Marketing, or how to invoke Constructive Motivation to help you get tasks like marketing done.

TRANSCRIPT

Page 1: Catching the marketing bug with Steven Campbell
Page 2: Catching the marketing bug with Steven Campbell

Aaeren T. Beck, E.P. Seligmann, Robert A. Harper, Albert Ellis (died 2007) 8:45 – 10:00

Page 3: Catching the marketing bug with Steven Campbell
Page 4: Catching the marketing bug with Steven Campbell

Book

Book

People

People

Buildings

Streets

Parks

Lights Cars

City

Pattern

100,000,000,000 10,000

Page 5: Catching the marketing bug with Steven Campbell

100,000 Neurons 2 Million Axons

1 Billion synapses

Book

Lights

Skyscrapers

Page 6: Catching the marketing bug with Steven Campbell

The phaonmneal pweor of the hmuan

mnid Can you raed tihs? I cdnuolt blveiee taht I cluod aullacty

uesdnatnrd waht I was rdaniig. Aoccdrnig to rscheearch at

Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are. The olny iproamtnt tihng is taht the frsit and lsat

ltteer be in the rghit pclae. The rset can be a toatl mses and

you can sitll raed it whotuit a pboerim. Tihs is bcaseae the

huamn mnid deos not raed ervey lteter by istief, but the wrod

as a pttearn. Azanmig huh? Yaeh and I awlyas thhuhot slpeling

was impmorantt!

Page 7: Catching the marketing bug with Steven Campbell

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Page 8: Catching the marketing bug with Steven Campbell

That holds us back…. From learning…

And growing…

And changing…

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Is what we say to ourselves!

Page 10: Catching the marketing bug with Steven Campbell

Died 2003, Age 81

People behave and

act not according to

the truth, but the truth

as we perceive it to

be.

Page 11: Catching the marketing bug with Steven Campbell
Page 12: Catching the marketing bug with Steven Campbell
Page 13: Catching the marketing bug with Steven Campbell
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• Activating Events (“A”)…

• do NOT lead to…

• Consequential emotions (“C”)

• A does not lead to C

• Rather - A C B

Page 16: Catching the marketing bug with Steven Campbell

“I sometimes feel so stupid because I’m

so forgetful!” Who Said???

Page 17: Catching the marketing bug with Steven Campbell

Who Said???

Page 18: Catching the marketing bug with Steven Campbell

• Being forgetful •Marketing

Explain how we feel…

Page 19: Catching the marketing bug with Steven Campbell

• Our belief about being forgetful

• Our belief about marketing

Explain how we feel…

Page 20: Catching the marketing bug with Steven Campbell

I feel to stupid because I’m so forgetful!

• I’m tired, • I’m stressed • It is not important to me.

Page 21: Catching the marketing bug with Steven Campbell

I’m still learning…

Page 22: Catching the marketing bug with Steven Campbell

Our Beliefs come first

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Then the Feelings

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• Restrictive Motivation

• Constructive Motivation

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• When I push…

• Based on fear…

• It is always followed by “Or else….”

• Most of us…

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• You suddenly slow down

• Or get tired

Page 29: Catching the marketing bug with Steven Campbell

• Other stuff to do…

• Teens washing the dishes

Page 30: Catching the marketing bug with Steven Campbell

Asking Your Teens to

Wash the dishes

Page 31: Catching the marketing bug with Steven Campbell

• I don’t have to market…

I GET to!

• I like what I am learning…

• I love what I am becoming…

• …and this is my idea.

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• A chance to educate others • About you…

• About what you do!

• A chance to honor your values

• A chance to choose what you love

• A chance to solve the right problem

Really?

Page 33: Catching the marketing bug with Steven Campbell

• Prohibition – 1920 - 1933

• Intelligent Heart

Page 34: Catching the marketing bug with Steven Campbell

The brain doesn’t care

who is forcing you

Page 35: Catching the marketing bug with Steven Campbell

• I don’t have to market…

• I GET to!

• I like what I am learning…

• I love what I am becoming…

• …and this is my idea.

Page 36: Catching the marketing bug with Steven Campbell

Like a child’s first step

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Information YOU

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1.) We Pass Over Our Successes…

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