casual dining industry situationer (max's group)

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Post on 15-Apr-2017

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MAXS GROUP TALKSCASUAL DININGCategory

THE CHAINEDFULL SERVICE RESTAURANT WHATS HAPPENING IN

the landscape

CHAINED FULL SERVICECATEGORY

Php30.4BValue Sales

744M Transactions

15.7%Growth Year on Year

Php34Bin 2016

20%Maxs GroupLeads inValue SharesSource: 2015 Euromonitor, Consumer Foodservice Report

CHAINED FULL SERVICECATEGORY

CompetitionTightensEntry of International &Local Brands Targetingthe Middle Class Pizza Full ServiceTopsOther Full ServiceRestaurantCategory

Development ofNew ShoppingCenter+Business Hubs= ExpansionSource: 2015 Euromonitor, Consumer Foodservice Reportkey highlights

CHAINED FULL SERVICECATEGORY

Dependency onHome Delivery& TakeoutHectic Lifestyle Fascination OverNew MenuFusion CuisinesNew FormatsParty TraysBento BoxesRice BowlsGrab & Go

MoreComprehensiveOnline PlatformsFor Food Ordering

Apps key trends

New LocationsFor Eating Out

Food Trucks

Food ParksSource: 2015 Euromonitor, Consumer Foodservice Report

WHAT ARE THEPLAYERS UP TOCOMPETING IN THEDIGITAL-SPHERE

The players seem tobe looking all the same

MARKETING TO THE K12sIMAGINE

WHAT IS MAXS GROUP DOINGWelcomeCHANGEAND ACCEPT THENEW CHAINOF COMMAND

INCLUSIVEMOBILE 1STPURPOSEFULAUTHENTICCOLLABTRENDWATCH