casual connect europe feb 2012. © 2012 appside, all rights reserved distribution the digital...

© 2012 appside, all rights reserved

DIS

TRIB

UTI

ON

The Digital Household Playing-field

CON

TEN

TO

SH

ARD

WAR

E

2


Revolution by Evolution…


Microsoft Kinect set a Guinness record The Fastest Selling CE device !


The Home Entertainment Opportunity 2014

5

Gesture-controlled Ux and apps, are going to be a major differentiating factor, in the evolution of the digital household entertainment marketGesture-controlled Ux and apps, are going to be a major differentiating factor, in the evolution of the digital household entertainment market

Home Entertainment

GestureControl H

ome

Entertainment

GestureControl

Today


Gesture-Control is going Mass Market Xbox, Windows 8Xbox, Windows 8

Apple TV -> gesture-controlledApple TV -> gesture-controlled

Gesture-control in 1st gen. ultrabooks Gesture-control in 1st gen. ultrabooks

Gesture-controlled SmartTV launch in H2Gesture-controlled SmartTV launch in H2

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Gesture-controlled SmartTV launch in Nov 2011 Gesture-controlled SmartTV launch in Nov 2011

End-users trialEnd-users trial

Xtion launch in Feb 2012Xtion launch in Feb 2012

Next Gen STBs SmartTVs All in OneLow Cost Sensors


Market Opportunity From $144B on "digital living

room" devices in 2010 to $226B by 2015 (BCG)

155M SmartTVs in 2015 (NPD) From 27%->54% of

shipments

300M motion- controlled gaming devices in 2015 (IDC)

Kinect success and installed base – 18M – is only the beginning 2012 will be the roll-out year

of the additional players

7


appside at a glance World’s 1st marketplace for gesture-controlled entertainment

An OpenNI founding member and outlet for the OpenNI developer community

Private-label service for CE hardware manufacturers and service

providers; Pre-installed, on-device appstore

Ecosystem-in-a-box: Ux, game and app catalog, developer community , store management, appstore business platform etc.

the gesture-controlled entertainment marketplace-of-choice

the gesture-controlled entertainment marketplace-of-choice

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Gesture-control/Recognition Technology Providers Partner with Us

Core Tech

Providers


Publishers and developers partner with usDevelopers


Porting casual games to gesture-control

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“Initially, we were unsure how well Luxor would port to the gesture-controlled world. When we first saw it, we were surprised how well the gesture controls work; Luxor with gesture-control on SmartTV introduces an innovative user-experience that is better than traditional motion-controlled gaming consoles”.

Ron Diamant, Chairman of MumboJumbo Games


Our First Distribution Partner --

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Our Feb. 2012 Launch

Asus Xtion world-wide roll-out China, US, EU and Asia

Pre-installed, appside powered marketplace games, apps; sports, action, casual, music, art

Jointly building the developer eco-system Via a dev. community

(MSA - Motion Sensing Alliance), Regional Developer Day etc.

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Our Business Model

Direct-to-consumer sales Per-download, per-play, session, packages,

subscriptions, micro-transactions

Revenue share with developers and distribution partners

Users expected to spend an average of ~$30 year on games and apps

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Beyond the Ux -- Gesture-control Potential – Examples

Understanding the player in a totally different level• His whereabouts, his tone, his face, his dressing, his

behavior etc.

Providing the machine “senses” and enabling a new kind of machine learning capabilities

More use of the actual playing environmentLiving room, furniture, real objects in our world

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Gesture-control Game Design – Lesson Learnt, Basic Guidelines

Gesture is a new language

No control standards have emerged yetHumanize, simplify, predict player behavior

Plan ahead

What’s fun while playing with a joystick isn’t always fun with your body!Focus on the fun gesture enables: empower the player -- faster, stronger

Use real life gestures

Every movement that does not directly mimic a real life one, means teaching the player a new set of skills…

Compensate for no physical feedback

Visual and sound feedback need to be clear and “exaggerated”

Be aware of Gesture Limitations “Multitasking” is very hard (e.g., walking, looking around and shooting in parallel)Actions need to be automated

ExperimentYour assumptions of what will work when designing controls and levels for gesture, will sometimes be wrong…

What you think should be easy/fun, turns out to be hard for players


Summary SmartTVs are going mass market. So is the gesture-controlled living room

a reality already in 2012

Market potential is significant A unique opportunity to become an early leader in an untapped market

Port/adapt your games to gesture-control Developing/porting to gesture-control is easy but requires planning ahead, using

lessons learnt and basic guidelines To ensure a successful game which is both compelling and fun, we offer

Toolbox - Use cases, Success stories, technical/UI/Ux guidelines, best practices etc. Porting partners - experienced studios who can port your games and you can leverage

their own experience, knowledge etc.

Partner with us ! Partner with us !

Thank You !

Jonathan Yaari, founder and [email protected]

www.app-side.com

mailto:[email protected]

http://www.app-side.com/

casual connect europe feb 2012. © 2012 appside, all rights reserved distribution the digital...

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